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CHAPTERI
INTRODUCTION
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OBJECTIVES OF THE STUDY
1. To identify the functions and practices of all the department.2. To know about the plans, procedure and policies of an organization.3. To know clear idea about the product and production process.4. To understand how theoretical aspect are practiced5. To conduct SWOT analysis on the basis of collected data.
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LIMITATIONS OF THE STUDY
1. As vast coverage is needed for getting the desired result, time is a limited factor.2. The internal affairs of the company are not easily available.3. The researcher could not see all the employee personally and hence the researcher could
not collect the opinion of all the employees.
4. The researcher strictly follows the company rules and regulations.5. Due to the busy work schedule, the members of the company could not spend much of
their time with the researcher.
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CHAPTERII
INDUSTRY &
ORGANIZATION PROFILE
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INDUSTRY PROFILE
Fast Moving Consumer Goods (FMCG)
The India FMCG sector is the fourth largest sector in the economy with an estimated size
of Rs. 1,300 million. The sectors has shown an average annual growth of about 11% per annum
over last decade. Unlike the developed market, which is prominently dominated by few large
players, Indias FMCG market is highly fragmented and considerable part the market comprises
of unorganized players selling unbranded and unpackaged product. There are approximately 12-
13 million retail sectors in India, out of which 9 million are FMCG Kirana Stores.
Indian FMCG Sectors significant characteristics can be listed as strong MNC presence,
well established distribution network, intense competition between the organized and
unorganized players and low operational cost. Easy availability of important raw materials,
cheaper labour cost and presence across the entire value chain gives India a competitive
advantage.
Products which have a swift turnover and relatively low cost are known as fast moving
consumer goods. FMCG items are those which generally get replaced within a year. Examples
of FMCG commonly include wide range of repeatedly purchased consumer product such as
toiletries, soap, cosmetics, oral care products, shaving product and detergents, as well as other
non-durable such as glassware, bulbs, batteries, paper product, and plastic goods. FMCG may
also include pharmaceuticals, consumer electronic packaged food products, etc
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HISTORY OF FMCG IN INDIA
In India, companies like ITC, HLL, Colgate, and Nestle have been a dominant force in
the FMCG sector well supported by relatively less competition and high entry barriers (Import
duty was high). These companies swere, therefore able to change premium for there products.
In this context, the margins were also on the higher side. With the gradual opening up the
economy over the last decade, FMCG companies have been forced to fight for market share. In
the process, margins have been compromised, more so in the last six year (FMCG sector
witnessed decline in demand)
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CURRENT SITUATION
The growth potential for FMCG companies looks promising over the long term horizon,
aspercapital consumption of almost all product in the country is amongst the lowest in the
world. As per the consumer survey by KSA-Technopark, of the total consumption expenditure,
almost 40% and 8% was accounted by groceries and personal care product respectively rapid
urbanization, increased literacy and rising per capital income are the key growth drives for the
sector. Around 45% of the population in India is below 20 years of age and the proportion of the
young population in India is below 20 years of age and the proportion of the young population is
expected to increase in the next five years.
Aspiration levels in this age group have been fuelled by greater media exposure,
unleashing a latest demand with more money and new minds. IN this backdrop, industry
estimates suggest that the industry could triple in value by 2015 (by some estimates, the industry
could double in by 2010)
In our view, testing time for the FMCG sector are over and driving rural penetration willbe the key going forward. Due to infrastructure constraints (this influences the cost-effectiveness
of the supply chain), companies were unable to grow faster. Although companies like HLL and
ITC have dedicated initiatives targeted at the rural market, these are still at a relatively stage.
The bottlenecks of the conventional distribution system are likely to be removed once
organized retailing grows in scale. Currently organized relating accounts for just 3% of total
return scale and is likely to touch 10% over the next 3-5 years. In our view, organized retailing
result is discounted prices, forced buying by offering many choices and also open up new
avenue for growth for the FMCG sector. Given the aggressive expansion of plans of players like
plantation, trend, shoppers, stop and Shoprite, we are confident that the FMCG sector has a
bright future.
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THE FUTURE OF FAST MOVING
CONSUMER GOODS
Fast moving consumer goods will become Rs. 4,00,000 crores industry by 2020. A book
and company study finds out the trends that will shape its future.
The report estimate the FMCG sector witnessed robust year on year growth of
approximately 11 percentage in the last decade almost tripling in size from Rs. 47000 crore in
2000-01 to Rs. 130,000 crore now (it accounts for 2.2 percent of the countrys GDP) growth waseven faster in the past five years almost 17 percent annually since 2005. It identifies robust
GDP growth, opening up of rural market, increased income in rural areas, growing urbanization
along with evolving consumer lifestyle and buying behavior as the key drivers of this growth.
The report further estimate the FMCG industry will grow at least 12 percent annually to
become Rs. 4,00,000 crore in size by 2020. Additionally, if some of the factors play out
favorably, say, GDP grows a little faster; the government removes bottlenecks such as the
Goods and Service Tax (GST), infrastructure investment pickup, there is more efficient
spending on government subsidy and so on, growth can be significantly higher. It could be as
high as 17 percent, leading to an overall industry size of Rs. 620,000 crore by 2020.
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PROFILE OF THE ORGANIZATION
History of the Company
Creative wardrobes is well known brand in the Kingdom of Saudi Arabia and United
Arab Emirates for custom made wardrobes. Deviating from the providing culture of flat pack
wardrobes, they introduced the concept of custom designed wardrobes meeting requirements of
the end user influenced by the personal life style of the individual wardrobes are designed to
suite the available space in the dwelling place of the customer.
The brand was introduced as a pioneer in India in early 2010 with 6000 Sq. Ft.
showroom on NH47 in Aluva and is receiving wide acceptance in the market as an innovative
concept and produce line. Company was conducted by the famous inside outside magazine in
Kochi in Nov 2010.
Objectives of the Company
1. To be the industry leader and the most trusted source for customized contemporary,innovative and enduring household storage solution in the market drive.
2. Maintaining high standard of employee care and supplier relationship.
Vision
1. To make every house, full of color.2. Transform every house a home.
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Mision
1. To ensure on time delivery of high quality product.2. Create a coordinate atmosphere in the organization.3. Implement environmentally and socially considered decision for our company
and community.
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ABOUT CREATIVE WARDROBES
Creative wardrobes introduced in India in early 2010. The target customer are of middle
to upper class living standard. They adventure in the leading local magazines, campaigning the
main theme of custom made wardrobes and getting organized in style and highlighting the easy
to remember toll free number 1-800-425-9000. They also take part and exhibit in prestigious
trade shows such as the one that was conducted by the famous inside outside magazine in Kochi
in November 2010. A quality product can be produced only raw material and component are
used. Through focus on quality control during the sales and production activities.
Creative wardrobes is an internet based management system (ERP application) custom
made for us, is in use to control and monitor the entire operations of the company starting from
sales, engineering, production, material procurement, installation and account real time report
are available for the privileged users from the system accessible from anywhere in the world an
exclusive communication module to tackle in internal inter-departmental correspondence has
been an excellent management tool and flagship of the above application. This module helps to
keep away the so-called RED TAPES away from the organization. A devoted module to manage
customer complaint has been very effective playing a big role in achieving and maintaining high
level of customer satisfaction. Data input from showroom, warehouse and other activity location
coverage on the account module to generate real time financial report such as cash flow forecast,
various accounts statement and profitability report.
Is also an important ingredient in the process only repeated brand of raw material such as
MDF, plywood, lamination, hardware and accessories are used. Some of them are imported from
Europe and north America.
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BOARD OF DIRECTORS
Board of directors of creative wardrobes private limited consists of three directors. The
managing director himself is the chairman of the board. The board invariably meet and evaluate
performance of the company.
Managing director Executive director Executive director
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PRODUCTION UNIT
The production unit of creative wardrobe is situated in Aykarakunnu and its other
production units are:
Kochi Dubai Riyadh Manamah Abudhabi Jeddah Alain Alkhobar
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PRODUCT LINE
1. Major product of the companies are:2. Walk-in-closet3. Sliding door4. Hinged doors5. Bi-fold doors6. Storage solution7. Kids8. Accessories
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1. WALK-IN CLOSET
The walk-in wardrobe makes it extremely easy to pick, mix and manage the customerchoice. Sorting out the space in home.
2. SLIDING DOORSDesigned for a smart, compact, footprint and styled to suit any dcor, sliding door
offer exclusive finishleather, wood, mirror and glass.
An exclusive distribution in the UAE, KSA, Bahrain and India for Raumplus
German engineered sliding system.
3. HINGED DOORSThe most commonly used style used style closet with hinged doors are available in
various textures and finishes.
4. BIFOLD DOORSAesthetic and truly distinctive they are offered in various finishes to complement any
dcor. Total satisfaction is proved to customer.
5. STORAGE SOLUTIONPick from a wide variety of storage solution including:-
Kitchen pantry Work space TV unit Book Unit and much more
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6. KIDS
Creative wardrobes, have big solution for little ones as well created with a dash ofcolour, a whole lot of fun and extreme practically this every childs dream come true.
Specially designed for children. Kids range provide flexible and adaptable wardrobes
solution. Easily adjustable to growing childs needs.
7. ACCESSORIESJewelry trays, hosiery insert, tie racks and much more.
The space scientist will size up customer requirement and suggest what will suit best.
Customer can even pick customer options from the extensive display at showroom or consult
the design expert who still help make customer wardrobe a reality.
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BUSINESS OPERATION
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COMPANY LIFE CYCLE
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COMPETITORS
The company did not have many players of same size and or similar strategies. So
the market growth is high and the degree of competitive will be less.
The company has different stated products. The creative wardrobe a unique product
range that cannot be duplicated. So the competitive is comparatively less.
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FUTURE PROSPECTS & GROWTH PLANS
Company has the plan strengthen it. Daily business by increasing production and
adding more items to that product line.
The company have been receiving from the market is assuring and prompting to
expand the reachability to other parts of Kerala state in 2012 and metros like Chennai and
Bangalore in Year 2013
They also have the potential of exporting ready to install component of the
wardrobes to show room in the kingdom of Saudi Arabia and United Arab Emirates.
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CHAPTERIII
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INTRODUCTION ABOUT DEPARTMENTS
Every organization is plant institution where people work together as a team for the
achievement of organizational objectives and also to meet personal needs. Effective of an
organization increased through specialization and departmentalization similar jobs are
grouped together for effectively carrying out and coordinating the action of many people.
The creative wardrobe private limited consult of the following department operating under
different head.
1. Research and development department.2. Total quality management department.3. Designing department.4. Production department5. Human resource department.6. Purchase department.7. Finance department
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RESEARCH AND DEVELOPMENT
DEPARTMENT
Structure of Research and Development Department
Managing Director
Operation Manager
R&D Manager
Staff
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The company has well equipped research and development laboratory where continuous
search is going on for improvement of quality and development of new product through
technological up gradation. The benefit of successful R&D project are ready transferred tocommercial operation. It also has the required analytical, continuing and testing facilities for
product or process evaluation, rigid quality control and new technology analysis. The research
and development department done their main functions through hisabath software.
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TOTAL QUALITY MANAGEMENT
DEPARTMENT
Structure of TQM Department
Board of Directors
Operating Manager
TQM Manager
Staff
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Creative wardrobe has separate total quality management.
The main function of total quality management dept are as follows:
1. Suitable equipment and machinery for process control at all stage.2. Provision of adequate resources including raw material and personal to ensure consist
product quality.
3. Well defined process and product characteristics to enable monitoring analyze andcontinual improvement.
4. Communication of requirement of product including customer requirement, statutory/ regulatory requirement aspects of QMS including policy and objective among all
employees.
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DESIGNING DEPARTMENT
Structure of Designing Department
Managing Director
Operation Manager
Designing Department
Designing Supervisor
Designers
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Creative wardrobes private limited have a separate department for designing their option
from the extensive display at showroom or consult the design experts who will help make the
customer call they are invited to visit showroom where they are introduced to the product and tothe entire concept. Those convinced, request for site measurement, a design and a quotation.
The designers of creative wardrobe visit the site with prior appointment, communicates further
in depth with the customer to know the personal requirement and produces (AD drawings of the
proposed wardrobe in multiple views such as floor plans, elevation and perspectives. The
designs shall be further modified during the subsequent one or more meeting with the customer.
Once the design is finalized and accepted by the customer, a quotation will be sent to him
approved quotation will be converted as jobs with a registration number followed by fabrication
and installation with prior requirement.
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PRODUCTION DEPARTMENT
Structure of Production Department
Board of Director
Operation Manager
Production Manager
Supervisor
Workers
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Production involves conversion of input into finished goods. It can be briefly explained
as follows.
The important raw material used in manufacturing process in creative wardrobe private
limited are:
Medium density fiber board (MDF) Marine Plywood
THE MEDIUM DENSITY FIBER BOARD
(MDF) is an engineered wood product formed by breaking down hardwood or softwood
residual into wood fibers, often in a defibrator, combining it with wax and a resign binder, and
forming panels by applying high temperature and pressure. MDF is denser than plywood. It is
made up of separated fibre, but can be used as a building material similar in application to
plywood. It is stronger and much more dense than normal practice board.
Marine plywood is a premium quality plywood made of selected wood species based on
density, bending strength, impact resistance and surface finish characteristics. Manufactured
with an A-grade sanded surface on both sides, as per the AS/NZS 2272 standard, with no core
gaps and permanent waterproof of A-band glue.
Creative wardrobe manufactures: Walk-in closet Sliding Doors Hinged doors Bi-fold doors
Input Conversion Process Output
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Trimming is the process of shaping the board by cutting it unwanted parts.
7.FinishingHere, the product is finished.
8.Inspection and testingInspected and tested to make sure that it is of predetermined quality.
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PRODUCTION SUB FUNCTIONS
In a manufacturing company the production function may be split into five sub functions:
1. The production and planning department will sit standard and target for each sectionof the production process. The quantity and quality products coming off a production
line will be closely monitored. In business, quality will be monitored by all
employees at every stage of production.
2. The purchasing department will be responsible for providing the material, componentand equipment required to keep the production process running smoothly. A vitalaspect of the role is ensuring stock arrive on time and to the right quality.
3. The stores department will be responsible for stocking all the necessary tools, spares,raw material and equipment required to service the manufacturing process.
4. The design department will be responsible for researching new products ormodification to existing ones, estimating costs for production in different quantities
and by using different method.
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HUMAN RESOURCE DEPARTMENT
Structure of Human Resource Department
Managing Director
Operation Manager
Human Resource Manager
Supervisor
Workers
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According to jucius Human resource refers to a whole consulting of interrelated,
interdependent and interacting psychological, physiological, sociological and ethical
components. This human resource represents the quantitative and qualitative measurement of
work force required in an organization.
Human resource and administration departments is one, which facilitates smooth
working of the organization by looking into the human resources side and also the overall
administration of organization. Similarly to the entire departments, creative wardrobes private
limited has given utmost care in giving function to the personal departments. The basic functions
includes recruitment, selection, treasuring and development, motivating the employees,
performance appraisal, etc
The major functions of human resource department are;
1. Manpower planning including job analysis and job description.2. Training of new employees.3.
Performance appraisal and job evaluation.
4. Running welfare scheme for employee.
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RECRUITMENT
The creative wardrobes follows external recruitment system. External recruitment is
done by giving advertisement.
SELECTION
Selection of candidate is on the basic of qualification and skill. The head of the
department provide on the job training and job description.
PERFORMANCE APRAISAL
The performance appraisal of staff is done by head of the department. The performance
appraisal of worker is done by supervisor. The workers are provided with adequate training after
performance appraisal.
THE FOLLOWING ACTS OR OMISSION SHALL BE TRADEDAS MISCONDUCT
Incorrect handling of package containing material Incorrect handling of material Incorrect work on machines Incorrect packaging with material Careless work Improper behavior Smoking inside the factory Late attendance or absence at the working hours without permission.
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PURCHASE DEPARTMENT
Structure of Purchase Department
Managing Director
Operation Manager
Purchase Manager
Store Keeper
Store Assistant
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Creative wardrobes private limited is a production oriented company. It deals with
number of product. So the company required raw materials for production at the right quantity
with required quality. Creative wardrobes usually make two kinds of purchases.
They are:
Local purchase Import purchase
Purchase department carries on its function on requirement of the production section
creative wardrobes follows following procedure for purchase.
1.Internal orderOn requirement of any goods, stores dept issues an intend order to the purchase
department standing the quantity, description and number of goods required within the specified
limit.
2.QuotationThe company inform their vendor and invests quotation stating their prices. The
company select the best alternative, considering the price, quality, recognition of the etc
3.Send OrderThe purchase executive sent order to the vendor with specific condition regarding the
product, terms of payment, type of packaging, etc.
4. Good receiving note
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FINANCE DEPARTMENT
Structure of Finance Department
Managing Director
Operation Manager
Finance Manager
Chief Accountant
Accountant
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The finance department of Creative Wardrobes Private Limited takes responsibility for
organizing the financial and accounting affairs including the presentation and preparation of
appropriate account, and the provision of financial information for managers. The main areascovered by the financial department include:
1. BOOK KEEPING PROCEDUREKeeping records of the purchase and sales made by business as well as capital spending.
The records today are typically kept on computer files. But we still use the term ledger entries to
refer to the days when all financial transaction were carefully.
2. CREATING A BALANCE SHEET AND PROFIT AND LOSSACCOUNT
Financial statement need to be produced at given time intervals, for example at the end
of each financial year. Trial balance and extracted from the ledger entries to create a balance
sheet showing the asset and liabilities of a business at the year end. In addition, records of
purchase and sale are totaled up to create a profit and loss (P&L) account.
3. PROVIDING MANAGEMENT INFORMATIONManager requires ongoing financial information to enable them to make better decisions.
For example, they will want information about how much it to produce a particular product on
service, in order to assess how much to produce and whether it might be more worthwhile to
switch to making an alternative product.
4. MANAGEMENT OF WAGESThe wages section of the finance department will be responsible for calculating the
wages and salaries of employees and organizing the collection of income tax.
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5. RAISING OF FINANCE
Another function finance department is to raising of finance. The finance department willresponsible for the technical details of how a business raises finance et; through loan, and the
repayment of interest on that finance.
The part of an organization that manages its money. The business function of a finance
department typically include planning, organizing, auditing, accounting for and controlling its
companys finance. The finance department also usually produce the companys financial
statements.
Finance
Department
Investment
AccountsCash Flow
Budgeting
StockTurnover
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CHAPTER 5
SWOT ANALYSIS
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SWOT stands for strength, weakness, opportunities and threat strength and weakness are
internal factor of the company, where as opportunities and threat are external factor. SWOT
analysis is the tool for auditing organization and it environment.
STRENGTH
1. The company has been maintaining a high quality for its products.2. The company has well established R&D unit.3. The company use highly technological manufacturing process through its imported hi
tech machines. This helped the company to produce quality product.
4. Company utilizes maximum of all resources by reducing wastage.5. The wastage product of the company are refused.6. The factory set up has been well organized to meet high industry standards, at the
same time keeping high moral values of the employees with attractive remuneration
and incentives.
7. Only reputed leading brand of raw material such as MDF, plywood, lamination andaccessories are used.
8. The workers who work so closely in order to achieve the customers needs andexpectation to their satisfaction.
9. Maintaining high standard of employee care and supplier relationship.10.Company ensure time delivery of high quality product.
WEAKNESS
Hi transportation cost. The promotion of competitors is better to that of creative wardrobe The company concentrates only on domestic market.
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OPPORTUNITIES
1. Growing demand of its product.2. Expanding its distribution areas.3. State of art research facilities and qualified research personal enable the company to add
innovative product and improve existing products.
4. Largest production capacity in India.
THREATS
Promotion of competition is better to that creative wardrobes. There are many medium scale and small scale of wardrobes companies. They fix low
prices for their product.
In some product range, imported items are available at lower cost than is currentlyproduced in India.
The company is facing competition from local as well as international market. Since the deforestation is the talk of the day, the company faces some problem.
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CONCLUSION
The creative wardrobes private limited, the largest, as a bright future in this field.
The creative wardrobe achieved 100% utilization of raw material due to its integrated
production system. The company divide value for money to its customers. The company is
providing the quality product. The company should try to create brand awareness in the local
market by advertising in medias. The company prompting to expand the reachability to other
parts of Kerala state in 2012 and to metros like Chennai and Bangalore in year 2013.
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BIBLIOGRAPHY
Company Booklet.
Website
sales@cw-india.com www.cw-india.com
Binsha T.KPublic Relation Officer
mailto:sales@cw-india.commailto:sales@cw-india.comhttp://www.cw-india.com/http://www.cw-india.com/http://www.cw-india.com/mailto:sales@cw-india.comRecommended