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8/3/2019 Project Feasibility Analysis
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Project Evaluation & Analysis
Presenter:- ITM EEC Finance: Group No. ² 4Prameela Roll No: 07
Rekha Roll No: 08Bhakti Roll No: 12
Chetan Dhapte Roll No: 20
Hemanta Sahu Roll No: 25
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Consumer & Market
Analysis
Review of
Competition & Self
Review of Product,
Branding &
Promotion
Financial Evaluation
Revision & Extension
till Project gets
accepted
12/31/20112
Contents
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Project : Soda drink
M/c : Flavored Soda fountain machines with 4 +1 Valves/Heads (i.e 4 soda
dispensers with an additional valve for non-carbonated (without Gas)
drink)
Technical Specif ications ± No. of Valve : 4 + 1
± Power Consumption: 930 Watts
± Cooling Capacity: 750 Glass/Day
± Size in cm (LxWxH): 26x33x35
Product Name-´ TRISHNAµ
Initial Investment of Rs 40,000 each
Partnership ² 5 members
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Project Selection
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Who needs us . Why . Who is buying us? What is the Buying Process? Is theproduct High or Low involvement? Do we intend to segment the market?
Location: Kharghar-ITM campus, Bikaner (Hiranandani)
Target Segment : Youth Age group 20-32 & 33-45 yrs (Students,Teachers, Staff & Visitors)
Need for alternative f rom Tea / Coffee Hot drinks
Other bottled aerated drinks are expensive
Initial selling price per glass is to be Rs 6.00
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Consumer & Market Analysis
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What is relevant market? Where is the Product in Product Lifecycle? What is the key competitive factors?
Market size -600 glass per day (60% of college strength)
First Mover advantage
Price affordability
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Consumer & Market Analysis
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12/31/2011 6
Review of Competitor & Self
Low entry barrier
Likelihood of others startingsimilar venture
Maintain hygiene
First mover
Less market & Advt. needs
Upon success, wecan start in IIFT, BV, Yerala
Low Cost
High volume Low initial
investment
Fixed Taxcomponents
STRENGTH OPPORTUNITIES
THREAT
CHALLENGES
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Product ,Branding & Promotion
Style, Packaging, Sizes,Services, Brand Name, Advertisement
Style : paper tumblers ----(Eco Friendly )
S
ize : One standa
rd s
ize
Service :Self Service with one redundant attendant
Brand Name : ´Trishnaµ
Advertising : ´ Word of Mouthµ
Promotional :Surprise gift and Discount coupon limited
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Costing(Cash Flow)
Cash flow analysis ² Costing
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P& LValue in Rs
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NP V
Value in Rs
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MNP V
Value in Rs
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IRRValue in Rs
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Pay Back
Value in Rs
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Summary
Our Comments : Project is acceptable
Low Initial Investment cost for entrepreneurs
No need for loans
Economical for students/ youths (low pocket money)
Substantial prof its f rom 2nd Year onwards
Based on NP V, MIRR, BCR & NBCR, the project acceptability is good
Pay back period is 4 years(though slightly high), assurance of gettingthe initial investment within the closure of the project
Expansion can be done at various places ² Generation of employment
Contribution to society through use of ecof riendly glasses (CSR),
Recycling of pape
rglass Concerned about workman welfare
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Thank you
12/31/2011 15
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