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EDUCATING WOMEN ABOUT MENOPAUSEAward Winning
Pioneers in Life Sciences Digital
Marketing
Vynamic partnered with the Marketing, Legal, and Regulatory organizations to create an action plan that included:
An unbranded digital ecosystem was developed to educate women about menopause and the options available to treat their symptoms. The ecosystem includes Facebook, Twitter,
YouTube, Pinterest, and a website. Some specific results achieved include:
Interconnected Social and Digital
Strategies
Refined Promotion Approval Processes
THIS PROJECT WAS NATIONALLY NOMINATED FOR THREE DIRECT TO CONSUMER AWARDS
Best disease state education website
Most innovative direct to consumer
campaign
Best disease state digital/social
campaign
Comprehensive Corporate Guidelines, Strategies & Trainings
A major Life Sciences company was uncertain of how to leverage social media in order to create an environment that was engaging, timely, included two-way conversation and drove advanced business objectives.
Vynamic, in partnership with the client’s digital innovation team, created a program with the goal of fulfilling brand needs to educate women about the role of estrogen in their bodies, address misconceptions about menopause, and expand the conversation about hormone therapy.
www.vynamic.com
THE CHALLENGE
THE RESULTS
RECOGNITION
THE PROJECT
PROJECT SPOTLIGHT
240K+
LAUNCHED ORGANIZATION’S 1ST PINTEREST PAGE
FACEBOOK FANS
OVER THE COURSE OF 6 MONTHS, THE TEAM LAUNCHED FIVE DIGITAL CHANNELS THAT ENGAGE IN A TWO-WAY DIALOGUE WITH CUSTOMERS
CONTENT REACHQ1
18.7MVIEWERS
INDUSTRY BENCHMARK: 2.3M
THE PREMIER SOURCE OF INFORMATION AND CONVERSATION ABOUT MENOPAUSE
The largest menopause community in U.S.
15%Increased likelihood for women to seek
treatment
450%increase in site traffic to
branded assets
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