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Promoting an Artisan Trail from a DMO Perspective
Who is the Artisan Trail?
• Trail organization• Individual Artisans• Galleries/Museums• Marketplaces• Cultural Event Centers• Festivals
Membership/Partnership
• Categories of DMO membership– Attractions (Museums, Cultural Centers, Theater,
Concert Venues, Driving Tours)– Shopping (Artisan Marketplaces, Galleries, Studios)– Local Resources (Associations, Artists, Performers)
• Partnership Opportunities– Arts Guide– Cooperative Advertising– Travel Writer Resources
Other Promotion Ideas
• Visitors Center Gift Shop Bags• Merchandise Tags• Signage• Brochure• Map Icons• Others?
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