PROMOTION final PPT

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Padmashree Dr.D.Y.Patil UniversityPadmashree Dr.D.Y.Patil University

Department of Business ManagementDepartment of Business Management

Presentation Topic

PROMOTION

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Group MembersGroup Members

Ms .Apeksha Ghokshe

Ms.Mrunal Meshram

M

s.Shweta RawoolMs.Deboshree Datta

Ms .Amruta Navale

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The promotion CycleThe promotion Cycle

SENDER

MESSAGE

RECEIVER

FEEDBACK 

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PromotionPromotion MarketingMarketing

Communication MixCommunication Mix

Promotion Objective:

Inform

Tell the consumer about the product Remind

Give out items with company or product name and logo

printed on them

PersuadeCompanies change their products hoping new customers

will buy

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What are the 4 most common types of What are the 4 most common types of 

promotion?promotion?

Advertising

Direct  Marketing

Personal selling

Sales Promotion

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ADVERTISINGADVERTISING

Advertising originates from the latin word adverto :

means to turn around.

Advertising is bringing a product (or service) to the

attention of potential and current customers.

Advertising is focused on one particular product or

service. Thus, an advertising plan for one product might

be very different than that for another product.

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Advertising has the following features :Advertising has the following features :

Advertising involves cost

Advertising has a message

Advertising is non-personal

Advertising is sponsored

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Advertising MediaAdvertising Media

Print Media

Visual Media

Audio Media

Audio Visual Media

Internet Media

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DirectDirect MarketingMarketing

Direct marketing is basically business from

manufacturer to consumer without the involvement of 

middlemen.

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Types of Direct MarketingTypes of Direct Marketing

Direct Mailing

Email Marketing

Tele marketing

Voicemail

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SALES PROMOTION

An Activity designed to boost the SALE of a PRODUCT.

BY- Advertising, Free Sample Campaign, Free gifts Door-

to-door calling etc.

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Methods of Sales Promotion

Price Promotion

Coupon

Gift with Purchase

Money Refunds (Rebates)

Competition & Prizes

Buy one Get one free

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Public RelationPublic Relation

A variety of programs designed to promote to protect a

companies image or its individual product

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Functions of Public Relation:Functions of Public Relation:

Press Relations

Product Publicity

Co-operate Communication

Counseling

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Important Role of Public RelationImportant Role of Public Relation

Assisting in the launch of new product

Assisting in repositioning a mature product

Building interest in product category

Influencing specific target groups

Building the cooperate image in a way that reflect

favorable on its products

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AIDA modelAIDA model

Attention:

Firms cannot sell products if the members of thetarget market do not know they exist. As a resultthe first major goal of any promotional campaign is

to attract the attention of potential customers.

Interest:

Attracting attention seldom sells products.Therefore, the firm must spark interest in the

product by demonstrating its features, uses, andbenefits.

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ContCont

Desire:

To be successful firms must move potential

customers beyond mere interest in the product;

G

ood promotion will stimulate desire by convincingpotential customers of the products superiority

and its ability to satisfy specific needs.

Action:After convincing potential customers to buy the

products, promotions must then push them

towards the actual purchase.

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BibliographyBibliography

www. wikipedia.com

www.tour2u.com

www.google.com

www.managementhelper.com

Books:

Marketing Management;

Philip Kotler Marketing  Strategy

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THANK  YOU