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ICT IE award
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PROMOTIONAL CAMPAIGNChin Wah Lai
RESEARCH CAMPAIGN
What is Promotion?-the sale or advertising of a product Why do Companies Need Promotion?- to increase sales and increase awareness of a
product Why do consumers need promotion?-to let consumers know about the type of
products that exist
DIFFERENT METHODS OF ADVERTISING
Flyers
Direct mail
Internet
Advertisement in newspapers and magazines
Advertisements on the television and radio
Billboards/Posters
APPROPRIATE METHODS OF PROMOTION SUITABLE FOR ETI
Animated internet banners- ETI has their own website from which customers can order LED light bulbs
Posters/Billboards
Redesigned more eye-catching logo
Flyers
EXAMPLES OF EXISTING BILLBOARDS AND POSTERS
Notes:-All posters/billboards have large pictures taking up at least 1/3 of the page-All of them have few words that are in a large font-Some use red backgrounds to make it stand out more -logos are small
EXAMPLES OF EXISTING INTERNET BANNERS
Notes:-there are more words than posters, but not by much-logos are proportionally larger than posters-lots of pictures are used
EXAMPLES OF EXISTING LOGOS
Notes:-these logos use few colors-some use simple images-use letters representing the name of the company
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