Property of MTRiP LLC ● ● 303.722.7346 Confidential Information 1 Interpreting &...

Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346

Confidential Information1

Interpreting & UnderstandingMTRiP Reports

“What you Ought to Know”

MTRiP Product Deep Dive

Data Driven Decision Making

INFORMATION

KNOWLEDGE

STRATEGY

IMPLEMENT

TRACK(internal)

Research(External)

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1. Econometrics – brief glimpse 2. Reservation Activity Outlook 3. Multi-Destination Comparative Report 4. Daily Occupancy Report 5. Locating the Products online 6. Participation

Interpreting MTRiP Reports“What You Ought to Know”

What You Need to Know about Current Events

Global, Economic and Market News Gathered from Far and Wide…. Edited for Mountain Travel Focus Published Weekly on Mondays Archived and Indexed

Fastest way to track what’s happening…..

Mountain Travel News

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1. Econometrics – brief glimpse 2. Reservation Activity Outlook 3. Multi-Destination Comparative Report 4. Daily Occupancy Report 5. Locating the Products online 6. Participation

Reservatons Activity Outlook

Tracks Occupancy, ADR and RevPar Looks Forward 6 Months, back 6 Months Compares Current Res on the Books to Previous

Year to Date, and Last Season’s End Uses Standard Metrics for Comparative Purposes Resulting Reports Offer:

Property Internal Pace Property vs Comp Set Resort Wide Aggregation Daily Occupancy Option Full Aggregate Comparison

Anticipate the Future, Track the Past;Individually or against the Competition

Reservation Activity Outlook Report Set

Interpreting the Report

Standard Year over Year Comparison

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Calendar is Bisected at the ‘as of’ date: Historic Actual on the left & On-The-Books on the

right.

“Current Year” data is added Historic on left & OTB on right

“Prior Year” data as of the same month last yearHistoric on the left & OTB on the right

Year over Year % Variance as a red line

Prior Year Actuals are stacked on the Prio year OTB data set, providing pacing info

Reservation Activity Outlook SetIndex:

Reservations Activity OutlookPacing Charts

Occupancy / Booking Pace Data

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Occupancy for Current Year as of 60 Days past

Occupancy As Of the Report Date Added

Prior Year Data Added

Historic Actual Data Added

Destination Comparative Report SetIndex

Multi-Destination Comparative ReportStandard Charts

Benchmark Report SetMulti-Destination Comparative Report

#1: Your Destination Occupancy and ADR vs all Others

Benchmark Report SetMulti-Destination Comparative Report

#2: Year Over Year Variance Comparison

Destination Comparative Report SetIndex

Daily Occupancy ReportsStandard Charts

Benchmark Report SetDaily Occupancy Report

#1: Standard Year over Year Comparison

#2: Current Year Daily Occupancy Rates

#3: Add Prior Year Occupancy Rates

#4: Year over Year Variance is added

#5: Add Historic Actual Occupancy

#6: Year over Year Variance as of 30 Days Ago

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