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APPS
Apple
Samsung
Sony
Huawei
HTC 1%
3%
4%
26%
44%
Manufacturer share by ad requests
Device share by ad requests
66%
In-app vs. mobile web share by ad requets
MOBILE WEB
34%
TOP 5 smartphone model series by ad request share
0%
2%
4%
6%
8%
10%
12%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Mobile use by time of day (share of ad requests %)
Source: AdColony network data January – March 2017. All ad requests across the DACH portfolio with 27 million users per month.
NO. MODEL %
1 iPhone 6 17%
2 iPhone 5 13%
3 Samsung Galaxy S5 6%
4 Samsung Galaxy S6 5%
5 iPhone 7 3%
Tablet
Smartphone
M O B I L E F U N F A C T
Smartphones used 9 times more often than tablets
Most mobile usage happening via apps
Apple and Samsung in the lead HTC looses ground
iPhone 7 makes it into the TOP 5
Still 2nd Screen? More mobile usage during TV-Primetime
On average, mobile devices use up 25% of their power each day Battery stand by time of day in % (average of all users)
iOS vs. Android share by ad requests
55%
45%
Android gains ground in Q1
iOS Android
7%
93%
Wifi vs. mobile data connection by ad request share
Wifi dominates
Wifi Mobile data connection
50%
55%
60%
65%
70%
75%
80%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Report is based on anonymous data with n=63400 users per hour on a workday.
M O B I L E U S A G E IN GERMANY Q1 - 2017 Quarterly published mobile network report by AdColony
Exclusive Q1 Mobile Data for Germany
90%
10%
Hour
Hour
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