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Creative design for demand-led services ? Ré Dubhthaigh 28 November 2012
The evolving context of design
Design is…
Design is…
Design is…
Being human centred & collaborative
Being visual
Being iterative
Design is…
Being human centred & collaborative identifies opportunities by spending time with people
Being visual aids understanding of problems and solutions
Being iterative reduces risk by testing and evolving before roll out
Design is… a framework to innovate
The development of an idea
The development of an idea
The development of an idea
Being human centred & collaborative
Being visual
Being iterative
The development of an idea
Being human centred & collaborative
Being visual
Being iterative
Rich insight can be found at the edges
Range
(Power users) Range
(Rejecters) Core
(Majority)
The development of an idea
Being human centred & collaborative
Being iterative
Being visual
“ Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye-teeth, and twelve incisive. Sheds coat in the spring; in marshy countries, sheds hoofs, too. Hoofs hard, but requiring to be shod with iron. Age known by marks in mouth.” Charles Dickens – Hard Times
The development of an idea
Being human centred & collaborative
Being visual
Being iterative
Prototyping
“Designers manage risk by trying things out quickly and cheaply (they call it prototyping)”
Prototyping
The development of an idea
Being human centred & collaborative
Being visual
Being iterative
Thank you!
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