Recruiting with Social Media 07232018 · prepared by the faculty who are solely responsible for the...

Recruiting With Social Media

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Recruiting with Social Media

Bill Humbert RecruiterGuy.com

recruiterguy@msn.com 435-714-4425

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Bill Humbert RecruiterGuy@msn.com RecruiterGuy.com 435‐714‐4425

Social Media Recruiting Headlines

• 92% of Companies Use Social Media For Recruitment (Social Times by Shea Bennett - http://www.adweek.com/socialtimes/social-media-recruiting/492059

• 45% of Fortune 500 firms include links to social media on their career pages (Same article in Social Times by Shea Bennett)

• 77% of respondent companies use social networking (SHRM article 2014 -http://www.shrm.org/publications/hrmagazine/editorialcontent/2014/0914/pages/0914-social-media-hiring.aspx )

• 36% of firms are Not engaged in Social Media Recruiting (Same Social Times article by Shea Bennett)

• “Only 39% of all employers use social media for recruiting” (capterra.com –Top 15 Recruiting Statistics for 2014 http://blog.capterra.com/top-15-recruiting-statistics-2014/ )

Headline Confusion?

There is no firm definition of Social Media Recruiting.

What is Social Media Recruiting?

The Definition Varies by Company

1. Some Companies feel posting on LinkedIn Recruiter is Social Media Recruiting – and LinkedIn promotes that feeling.

2. Other Companies feel that LinkedIn is simply a tool, a database

3. Far fewer Companies truly utilize the “Social” in Social Media

What About Facebook, Twitter, Pinterest, etc.?

According to the Pew Institute study “Social Media Update 2014” by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart and Mary Madden - http://www.pewinternet.org/2015/01/09/social-media-update-2014/

71% of online adults use Facebook including 56% of all online adults 65 and older.

LinkedIn, Pinterest, and Instagram are in a virtual tie, followed by Twitter

Perceptions of Social Media Recruiting

• Exciting! Brand New way to Source Candidates!

• Wait! Recognition of Work required

• Acceptance of Need for Engaging Candidates

Role of Social Media Recruiting?

• Does your company confuse Sourcing with Recruiting?

• When does Social Media Recruiting return to the “Traditional” Recruitment Process?

What is Your View?

1. Social Media Recruiting is:

a. The entire Recruiting process

b. Used only for Sourcing

c. Used only for setting Interviews

d. Used for interview feedback

e. Used for extending offers

f. All of the above

g. Answers b and c

Recruiting is a Sales Process

Sales Process Recruiting Process

1) Identify Need New/Replacement Position

2) Create Solution Job Description

3) Source potential clients Source candidates

4) Needs Analysis Interview/Selection

5) Proposal Candidate Offer

6) Due Diligence References, Background/Drug

7) Cost negotiation Compensation negotiation

8) Close Close Candidate

9) Delivery of Product Candidate start date

10) Product Training Candidate Onboarding

11) Retaining Clients Retaining Employees

Where Does Social Media Belong?

Within the Recruiting Is Sales process –

Sourcing is Number 1

Staying in contact is a very important Number 2 - engaging the candidate

Important Role

• Recruitment Marketing and Employer Branding

• Announcing Sourcing Events – Open Houses, Participation at Career Fairs, College/University Campus Visits

• Company News of Interest to Candidates

Decisions Required Prior to Social Media Recruitment Implementation

• How does Social Media Recruiting fit into your Recruitment Strategy?• How much money can your company commit to Social Media

Recruiting?• Percentage of time for staff recruiters?• When and how do you disengage with unqualified candidates?• Metrics?• Legal Impacts?

Budget?

Post and Pray?

Post and Prey?

Candidate Engagement

When do you engage candidates using social media?

How do you leverage Social Media engagement?

When do you disengage with a candidate who is unqualified?

EEOC Applicant Flow Log Implications

• What is your company’s definition of a candidate?

• How does social media engagement impact that definition?

Social Media Legal Implications

• What is the impact of Social Media recruiting with protected classes –that may not have easy access to the Internet?

• What is the potential legal impact of looking at someone’s Facebook, Pinterest, Instagram or other social accounts to make a negative determination on their candidacy?

• What happens when a person from a protected class that your company engaged, is not qualified but believes they are?

Social Media and Offers?

How do you handle candidates who want to handle compensation negotiation through Social media?

Who uses Social Media Well?

Dell is active with Twitter - https://twitter.com/CareersAtDell and YouTube to build an employment brand -https://www.youtube.com/user/DellCareers

Glassdoor not only uses social media to report on other companies as employers, it uses social media in recruitment -https://twitter.com/bobhohman (CEO on Twitter)

Disney had 132,000 Twitter Followers! https://twitter.com/TWDCjobs -Required approved followers – now 115 Followers

Social Media Tools

Where is Your Company active on Social Media?

1. LinkedIn2. Twitter3. YouTube4. Pinterest5. Instagram6. Combination of some of the above7. All of the above

#Recruiting

#Recruiting #jobsearch

#Recruitment #careers

#Jobseeker #jobhunting

#interviews

#sourcing

#resume

#ParkCity

#Followers

• Requires Consistent New Effort

• Requires New, Interesting Content

• Requires Engagement with Engaged Followers

• Requires Regular Posts When Followers Expect Them – i.e. Tuesdays at Noon Eastern

• Ask Followers to Share Posts

What percentage of Hires from Your Company are from Social Media?

Have you created the Metrics?

1. Less than 10%

2. 25%

3. 50%

4. 75%

5. 100%

6. None

What are the Next Steps to Improve Social Media Recruiting?

1. Understand your current Social Media Recruitment state

A. What is working well? Keep developing it

B. What needs Improvement? Why?

C. What other Social Media Recruitment opportunities are available?

2) Work on one new application at a time to fine-tune it

3) Measure the results

Cost of Social Media Recruiting?

TIMEBill Humbert RecruiterGuy@msn.com RecruiterGuy.com

435‐714‐4425

Don’t Be a One Source is All, Company

Recruitment Sourcing is changing daily.

Facebook, LinkedIn, Twitter will be replaced much as Monster and CareerBuilder have been replaced.

Source where your candidates live – in some cases literally.

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Recruiting with Social Media 07232018 · prepared by the faculty who are solely responsible for the...

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