Red Digital Credentials

A specialist in generating interactive ideas through gaming, social media management + application

development and digital convergence to build a powerful online community

Objective

Introduce the four pillars of social media

Listen• Understand the positioning of a brand and its product to

develop an engagement strategy.

Engage

• Build a community and personally connect with the brand and each other. Socialize with the community by tapping into the viral nature of social networks.

Influence

• Use the connect to influence your network towards accomplishing your brand, campaign and business goals.

• Visual Impact• Mobile connect

• Real Time Customer Conversation Forum

• Long term focus as a consumer Platform

• Build interesting content & engagement

Applications Facebook

Foursquare

YouTubeTwitter

Consumers sharing experiences

Engagement

Real time updatesOnline events

Our Clients

The work we doTo give you a brief perspective on the work we have achieved for our

partners over social networks

Mumbai Indians

Mumbai IndiansContent objective: Product promotion & Fan Acquisition

Mumbai Indians is the 6th largest Fanpage on Facebook in India

The only IPL team to have over 2 million fans (2,005,000) fans. The next closest IPL team has 611,325 fans.

Average new fans a day: 8000

Crosslink with Bookmyshow.com to promote sale of tickets for IPL4

Promotion of the Mumbai Indians website and the fantasy cricket platform present there

The next step: we built an e-commerce platformfor the purpose of selling tickets and are buildinga platform to sell Mumbai Indians merchandizeon facebook

Mumbai IndiansMumbai Indians support badges, widely used during the IPL

And many more…

Mumbai IndiansAn independent study conducted by Ac Nielsen and McKinsey put Mumbai Indians on top of all other IPL teams on social media

Adidas Cricket

Adidas CricketContent objective: User Engagement

Adidas Cricket had 24,144 fans in Sept. 2010

Adidas Cricket today has 1,140,177 fans in a span of 7 months.

Currently, this page is the 2nd biggest sports brand page in India

Red Digital has created a Fantasy Cricket game platform for Adidas Cricket on the Fanpage.

Adidas previewed its annual sale on the Fanpage before the stores

Adidas Cricket TVCs now premieres on the fanpage before being launched on television The page boasts of custom downloads from Adidas Applications developed for user engagement and entertainment

Adidas CricketAn independent study conducted by AC Nielsen & McKinsey put Adidas as the most spoken about sports brand during the first 3 weeks of the cricket world cup 2011.

Dream11.com’s Fantasy Cricket application customized and run on facebook

Created and implemented an auction Application, that allows fans to bid and win on Adidas memorabilia

To celebrate the harmony of Adidas and cricket, a user generated content application was created, appropriately named – Immortal Words

A collage application for the World Cup 2011 where we urged fans to upload their favorite pictures, from which a collage will be created and signed by Sachin Tendulkar and Virender Sehwag

Currently developing a Match Winning Prediction Application for IPL4

Khandani Rajdhani

Khandani RajdhaniContent strategy: Brand Awareness + Increasing footfalls

10,000 fans in the first month of operations

A showcase of pictures on facebook of the delicious food that Rajdhani offers

Driving the audience from facebook to Rajdhani outlets

Successfully running campaigns to establish Rajdhani Thali as the best Thali restaurant in India

Khandani RajdhaniSimple viral contests around occasions

Khandani RajdhaniCustomer engagement to increase footfalls

Monginis

MonginisContent Strategy: Increase online sales

10,700 fans in the first month of operations.

Currently at 37,200 fans

Integrating an e-commerce solution for the Monginis fan page allowing fans to order and gift their favorite cakes online to their friends.

We are using Monginis on twitter like a customer service tool.

The widest deployment of Foursquare India has seen till date. Over 450 location already registered. 450 more locations in the pipeline. Will allow each Monginis outlet to run local offers

Screenshots of the e-commerce platform for Monginis

MonginisEcommerce

MonginisBirthday calendar application that picks your friend’s birthdays and reminds you. Even prompts you to gift them a cake.

Godrej

Godrej - PowerplayContent Strategy: Fan Acquisition + Brand promotion

Powering the entire backend for Godrej’s loyalty program, Powerplay

Providing complete social media management with content and creative direction on social media: Direct communication with audiences on Facebook Customer service on twitter

Giving the participants access to register for the program through Facebook, taking the contest to the people rather than getting people to the contest

Effective use of Facebook marketing to enhancereach and audience of the promotion through IPL 4

• Over 70,000 people on the page presently

Application to allow fans to register on facebook

Godrej - PowerplayUnique app to identify the most loyal fans on the page

Unified Florist

Unified FloristsContent Strategy: Increase online sales + User Engagement

Launched Unified Florists' “Geo-targetted” digital presence on Facebook

Development of a completely customized e-commerce platform for selling flowers

The e-commerce platform boasts of: Smart search functionality Apart from flowers there are chocolates, cakes, etc. for sale Complete payment solution on facebook Built-in holiday list for occasion discounts completely

automated

Currently delivering offline all across India and in the region of Philippines and United States of America

Screenshots of our e-commerce platform

Edu-Associates

Edu-AssociatesContent Strategy: Brand Awareness + Strategic fan acquisition

Launching Edu-Associate’s social presence on facebook

India’s first job portal for teachers on Facebook

Recruiter application: Where teachers can upload their resumes and Universities can

search through them. Targeting to create a database of teachers & Universities online

Endeavour to positioning the fanpage as a place for the betterment of education in India

EsselWorld & Water Kingdom

EsselWorldContent Strategy: Increase park visits + awareness of events and new rides

Was initially being managed by a garage agency which got the page name and urlbranded wrongly (both are permanent once selected).

With our contacts at Facebook we had the name and url changed.

Currently at over 32,000 fans

Ticket booking application to soon go live on Facebook

Currently being used at the hub of EsselWorld’s college promotion Fun-O-Logy

World Series Hockey

World Series HockeyContent Strategy: Increase awareness about the tournament and the sport

An franchise based hockey tournament launched by Nimbus with official accreditation from IHF and HI

Page aims to create a buzz about the franchises, team owners, the tournament and the sport itself

Present strategy revolves around education about the game and its players.

Football Fest 2011

Football Fest 2011Content Strategy: Increase awareness about the tournament + sell tickets

A tournament launched by Celebrity Management group in Kolkata.

Will see Argentina and Venezuela play an official at the Salt Lake Stadium for the first time in India.

The page will act as a vehicle to build support for Football in India once the game is over

The game is being broadcasted live on ESPN

Pulse Mall (Pune)

Pulse Mall (Pune)Content Strategy: Build a base of shoppers who frequent the mall

A unique concept to stay away from the fierce competition of malls in the area.

Targeting the local community of Pune

Base of over 3000 people only from the Pune area who get early access to discounts, offers, schemes and contests in the mall.

Soon to introduce Foursqaure local offers at store level

California University Silicon Valley

California University Silicon ValleyContent Strategy: Build interest among students for admissions

Prospective students will get an opportunity to know more about the university from the people who matter

Alumni will be able to connect with new and prospective student and help them qualify to the admission

The page will talk about the teaching methodology, student profile, campus, lifestyle, events, etc.

Setup programs on the page to identify deserving candidates and provide them grants and scholarships

Building a powerful online community relies on the ability to create an emotional connect with individuals and

thoughtfully draw them into becoming a powerful and loyal marketing tool which drives others to the experience.

www.facebook.com/reddigitalmedia

Jaydeep Meenajaydeep@reddigitalmedia.com