Reem Garada's Brand Manual

TABLE OF CONTENTS

1

Brand Manual

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TABLE OF CONTENTS

Brand Overview About Me 5Logo Usage Guidelines Primary Logo 7 Secondary Logo 8 Clearance 9 Minimum Sizing 10 Proper Usage 11 Improper Usage 12Color Palette Primary Colors 14 Secondary Colors 15Typography Primary Font 17 Secondary Font 18Implementation Stationery 20 Business Cards 21 T-Shirt 22

TABLE OF CONTENTS

4

5

ABOUT ME

MISSION STATEMENT

Reem Garada aims to provide each client with brilliant and compelling branding that is specific to the intended target audience. It will cause the audience to remember the company by its unique branding.

BRAND PROMISE

Reem Garada has a passion for branding and advertising design; this is how she plans to sell it to others. She strives on building and designing logos — from pencils to pixels — she loves every part of branding.

TABLE OF CONTENTS

6

7

PRIMARY LOGO

8

SECONDARY LOGOS

Can be used individually as a secondary logo.

Can be used individually as a word mark.

9

CLEARANCE

The clear space around the logo must be equivalent to the parameter of a triangle inside the letter ‘A’ of GARADA as shown above.

10

MINIMUM SIZING

When resizing the logo, it is imperative that it remains legible. The logo must never be smaller than 2.5 inches in width and 1.5 inches in height as shown above.

MINIMUM SIZE

2.5’’

1.5’’

11

PROPER USAGE

Use these logos when printing must be in black and white, not in full color.

12

IMPROPER USAGE

REEM GARADA

1. Do not change color of logo. 2. Do not change placement of logo. 3. Do not change font of logo. 4. Do not change spacing of logo. 5. Do not flip logo.

1.

3.

2.

4.

5.

TABLE OF CONTENTS

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14

PRIMARY COLORS

REEM REDPantone 7626CC/M/Y/K: 14/93/100/4R/G/B: 203/53/36Web Hex: CB3524

GARADA GREYPantone 425CC/M/Y/K: 65/56/53/29R/G/B: 84/87/89Web Hex: 545759

15

SECONDARY COLORS

GARADA BLUE/GRAYPantone 5497CC/M/Y/K: 56/31/39/2R/G/B: 120/149/148Web Hex: 789594

REEM GREENPantone 7744CC/M/Y/K: 32/6/100/0R/G/B: 186/201/50Web Hex: BAC932

TABLE OF CONTENTS

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Gill Sans - LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gill Sans - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gill Sans - SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gill Sans - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gill Sans - UltraBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

PRIMARY FONT

18

SECONDARY FONT

St. Marie - ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

St. Marie - BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

St. Marie - RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

TABLE OF CONTENTS

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20

STATIONERY

571.451.9375rgarada@gmail.combehance.net/garadareem

571.451.9375rgarada@gmail.combehance.net/garadareem

Dear Ms. Robinson,

Unt landiateniat earupta speremp edigeni mperchi liquias nobis mos moditibus, conserit,volum, sita ea doluptatur, quaturi stiassitas eaturem quae molesto doluptis aut mag-natem harum id ut ut abor a nia sam nimaximagni saped que nos mil et etum quas et, quo explia con rectecu llentum volupta sape remos et, ut laut litatur? Quibusc ilique voluptaspe volorep eriatius sunt, a qui volupis simpossim illam et, sedis eium quossin ctotatur aut odignam nus unt ident modi ne pero volorpore volorpo reius.

Nequi nem ad que nullore nonsed et qui nobit et laborum quiat.Porerspis incil molupta voluptatiae. Optam, tet quat pratium am sumquae doluptat.

Eturecae corem quas natur?Od explita estrunt andel molorro vero que aliquosant mod quaspiendi dolorporrum fugit lam rest, quaesenest dolluptius, ium dit ipsant, solorest, si di as sus.Gendae volupiducium faccae que nonsequi officte rem ate sequi rem cus, nonse mos serfere rferate ne sequatur sin et alitis et et ut ommolupti doluptati ius is ut ut quatus eate nam atur, sit, unt repudi sum fugiae. Et ipsapic imusant.

Sinci voloreribus, officiatur?Con por arum, coribus nos net eturio. Et lab imillaut ut laboriatquam voluptatus, cus sit es erum et, nos nullo endeniet lauta verferia si con porionsequas velissimil im re com-nisq uiaeribea consedi scidest id mossi volorehenet faccum fuga. Et es destrun temped quatque ne eaqui ommo esti officitia cone volupid igenimente volecte mporeperi tor.

Unt landiateniat earupta speremp edigeni mperchi liquias nobis mos moditibus, conserit,volum, sita ea doluptatur, quaturi stiassitas eaturem quae molesto doluptis aut mag-natem harum id ut ut abor a nia sam nimaximagni saped que nos mil et etum quas et, quo explia con rectecu llentum volupta sape remos et, ut laut litatur? Quibusc ilique voluptaspe volorep eriatius sunt, a qui volupis simpossim illam et, sedis eium quossin ctotatur aut odignam nus unt ident modi ne pero volorpore volorpo reius.

Cheers,

Reem Garada

21

Make it simple.Make it memorable.Make it inviting to look at.Make it fun to read.

— Leo Burnett

571.451.9375rgarada@gmail.combehance.net/garadareem

BUSINESS CARD

22

T-SHIRT

571.451.9375rgarada@gmail.com

behance.net/garadareem

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