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FOREWORD
The mandate of the Ministry of Foreign Affairs is to articulate
Kenya’s Foreign Policy with the aim of protecting, promoting
and projecting the nation’s interests abroad. Cultural
diplomacy is one of the five interlinked pillars through which
Kenya’s Foreign policy is implemented.
The Constitution of Kenya recognizes culture as the foundation of our nation while,
Kenya’s development blueprint, the Vision 2030, identifies culture as a critical
enabler to the socio-economic, political and cultural development of the country.
Indeed, the potential of Kenya’s cultural heritage is enormous and there is need for
Kenya to exploit it for the benefit of our great nation. Cultural Diplomacy is a vital
diplomatic tool that can be used to enhance our international relations and promote
as well as project the image and prestige of the Country.
It is against this backdrop that this Strategy has been developed, an important step
towards the full realization of the Cultural Diplomacy Pillar. The execution of this
strategy will require close collaboration with our key stakeholders including the
MDAs, County Governments and other partners in order to develop the necessary
diplomatic competencies and other capacities in the Ministry. The successful
actualization of this policy will indeed position Kenya as a cultural hub within the
region, the continent and throughout the globe.
AMB (DR) AMINA C. MOHAMED, EGH, CAV CABINET SECRETARY
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ACKNOWLEDGEMENT
As outlined in the Kenya Foreign Policy, Cultural Diplomacy is one of the five inter-
linked pillars of diplomacy on which the management of the Kenya’s foreign policy is
anchored. This Strategy therefore, is directly linked to the Kenya Foreign Policy and
borrows from the objectives of the Cultural Diplomacy pillar enlisted in the policy.
The Strategy will serve as the roadmap to guide the Ministry of Foreign Affairs in its
bid to achieve this objective.
Preparation of this Strategic document commenced in February, 2016 and was
developed in a consultative and participatory manner in line with the constitutional
requirements of public and stakeholder participation and engagement. I thank all
those who contributed to its development and subsequent finalization. Likewise, I
commend the Ministry staff, who under the leadership of the Political and Diplomatic
Secretary dedicated their time towards finalization of the Strategy. Special thanks go
to the Cabinet Secretary for Foreign Affairs, Amb (Dr.) Amina C. Mohamed, EGH,
CAV for providing the overall guidance in the development of this Strategy.
I call upon all stakeholders to dedicate the same seal and commitment towards
effective implementation of the strategy and realization of our cultural diplomacy
objective.
AMB. (DR.) MONICA JUMA, DPHIL, CBS
PRINCIPAL SECRETARY
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TABLE OF CONTENTS
FOREWORD ....................................................................................................................... i
ACKNOWLEDGEMENT ....................................................................................................... ii
LIST OF ACRONYMS /ABBREVIATIONS .............................................................................. v
Chapter 1 : INTRODUCTION .............................................................................................. 1
1.1 Background ................................................................................................................................... 1
1.2 Rationale ....................................................................................................................................... 1
1.3 Methodology ................................................................................................................................. 2
Chapter 2 : SITUATION ANALYSIS ...................................................................................... 3
2.1 Introduction .................................................................................................................................. 3
2.2 Overview of the Ministry’s Achievements in the area of Culture, Arts, Sports and Natural
Heritage in the period 2013 – 2017 .................................................................................................... 3
2.2 Strengths, Weaknesses, Opportunity and Threats (SWOT) Analysis .......................................... 12
2.3 Stakeholders Analysis.................................................................................................................. 13
Chapter 3 : STRATEGIC DIRECTION ................................................................................. 16
3.1 Ministry’s Mandate, Vision, Mission and Core Values ................................................................ 16
3.2 The Strategic Model .................................................................................................................... 17
Chapter 4 : COORDINATION FRAMEWORK ...................................................................... 23
4.1 Ministry of Foreign Affairs .......................................................................................................... 23
4.2 Cultural Ambassadors ................................................................................................................. 23
4.3 Ministries. Department and Agencies (MDAs) ........................................................................... 24
4.3 County Governments .................................................................................................................. 24
Chapter 5 IMPLEMENTATION, MONITORING, EVALUATION AND REPORTING .................. 25
5.1 Monitoring, Evaluation and Reporting ....................................................................................... 25
5.2 Implementation Matrix .................................................................................................... 26
iv
List of Tables
Table 1: Summary of SWOT Analysis. ..................................................................................... 12
Table 2 Stakeholder Analysis ............................................................................................................ 13
v
LIST OF ACRONYMS /ABBREVIATIONS
AU African Union
BUMOC Bujumbura Marathon Organizing Committee
EAC East African Community
FSA Foreign Service Academy
H.E. His Excellency
JAMAFEST Jumuiya ya Afrika Mashariki Utamaduni Festival
JCC Joint Commission for Cooperation
KSH Kenya Shillings
MDA Ministries, Departments and Agencies
MFA&IT Ministry of Foreign Affairs and International Trade
MOU Memoranda of Understanding
SWOT Strengths, Weaknesses, Opportunity and Threats
UN United Nations
UNESCO United Nations Educational, Scientific and Cultural Organization
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EXECUTIVE SUMMARY
The Ministry of Foreign Affairs has been pursuing the implementation of the Kenya’s
Foreign Policy based on the five interlinked pillars of diplomacy which inform the
core priorities and strategies for our bilateral and multilateral engagement so as to
strengthen relationships, enhance social-cultural cooperation and promote our
national interests. Among the pillars is Cultural Diplomacy, which aims to use culture
as a vital tool in international relations especially through the use of cultural heritage
and endowments as the pedestals of our foreign engagement across the globe.
Kenya’s cultural diplomacy focuses on increasing awareness of her cultural affluence
and generating interests in the country’s cultural heritage.
Through a situation analysis, the Ministry identified three broad strategic issues of
focus towards driving the Cultural Diplomacy forward. These issues are the need to
ensure our cultural diversity and heritage are respected and recognized globally; the
need to recognize the role of Kenyan artists, athletes and other sportsmen and
women; and the need for Kiswahili to be recognized as a continental and global
language.
In order to address the three strategic issues identified above, the Ministry
developed five strategic objectives. These objectives are to:
i. Respect and recognize cultural diversity and heritage;
ii. Promote cultural exchanges and partnerships;
iii. Promote global intercultural dialogue;
iv. Promote sports and art diplomacy by recognizing the role of Kenyan artists,
athletes and other sportsmen and women; and
v. Promote the recognition of Kiswahili as a continental and global language;
Strategies and activities were formulated for each of these strategic objectives as
discussed in chapter three which gives the Strategic direction. Corresponding key
performance indicators were identified for monitoring and evaluating the
implementation of this Strategy. This is presented in the implementation matrix in
section 6.2.
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Monitoring, evaluation and reporting will form a critical component of this Strategic
document. Monitoring and evaluation will provide feedback on progress made in
implementing the Strategy and form a basis of the next steps in implementing the
strategy.
The Ministry will also undertake an end-term review of the implementation of this
strategy with the aim of evaluating the cumulative achievement. The main objective
will be to assess whether the Ministry would have attained all its targets as set out in
the Strategy and identify the shortcomings. This process will inform the consecutive
planning period.
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Chapter 1 : INTRODUCTION
1.1 Background
1.1.1 The Ministry of Foreign Affairs is mandated to pursue Kenya’s foreign policy in
accordance with the Constitution of Kenya. The Kenya Foreign Policy is
anchored on five interlinked pillars of diplomacy which are Economic; Peace;
Environmental; Cultural and Diaspora. This strategy provides a road map of
the implementation of the Cultural Diplomacy Pillar.
1.1.2. Cultural Diplomacy aims to use culture as a vital tool in international relations
especially through the use of cultural heritage and endowments as the
pedestals of our foreign engagement.
1.1.3. The Kenya Vision 2030 recognizes that positive promotion and effective
exploitation of our cultural diversity, preservation and promotion of national
heritage, sports and arts are critical to socio-economic, political and cultural
development. According to Article 27(1) of the United Nations’ 1948 Universal
Declaration of Human Rights, ‘Everyone has the right freely to participate in
the cultural life of the community, to enjoy the arts, and to share in scientific
advancement and its benefits.’ This Strategy adopts a broad definition of the
term culture to include, and consider sports and popular culture, as well as
the performing and visual arts and the natural heritage as well as cuisines.
Therefore, our culture is what makes us who we are and is dynamic.
1.1.4. Kenya has continuously placed emphasis on cultural recognition and
understanding as the basis for dialogue, and has effectively used language,
notably Kiswahili, as a mode to strengthen cultural diplomacy, foster
relationships and build friendships.
1.2 Rationale
1.2.1 The potential of Kenya’s cultural heritage is enormous and there is need to
exploit it to promote national interests. Cultural Diplomacy is a vital diplomatic
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and soft power tool that can be used to enhance our international relations to
promote a favourable image and prestige for the Country globally. In
instances when Kenyan cultural icons tour the globe, Kenyan athletes perform
at the world stage or Kenyan literature is read, a buzz of economic and
political interest is ignited about Kenya that goes beyond the cultural event or
artefacts, and subsequently generates economic gain. Indeed, it is through
cultural activities that a nation’s identity is best represented.
1.2.2. Cultural Diplomacy is uniquely able to reach out to people of all walks of life
with a reduced language barrier. It will enable us to: reach a broad and
diverse audience who cannot be accessed through traditional modes of
diplomacy; provide a positive agenda for cooperation; create a neutral
platform for face to face interaction; and provide awareness of cultural
richness of our nation and generate interest in Kenya’s cultural heritage. In
addition, it will serve as a flexible, universally acceptable vehicle for
engagement with countries where diplomatic relations have been strained or
are absent.
1.2.3. This Strategy has been developed to facilitate implementation of the Cultural
Diplomacy pillar of the Kenya Foreign Policy and aims to enhance contribution
of culture to socio-economic development, and to position Kenya as a cultural
hub.
1.3 Methodology
1.3.1. This strategy was developed through a participatory and consultative process
involving key stakeholders.
1.3.2. The preparation process was informed by the Constitution of Kenya and
relevant Government Policy documents. In addition, the strategy drew heavily
from the Kenya Foreign Policy and Ministry’s Strategic Plan. The draft strategy
was shared with stakeholders and their contributions were instrumental in
refining the strategies contained in this document.
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Chapter 2 : SITUATION ANALYSIS
2.1 Introduction
2.1.1 Various countries have effectively utilised Cultural Diplomacy to advance their
national interests and agenda at the global stage. Some countries have used
provision of education and training opportunities to attract foreigners to learn
and work there. Others have utilized films, mythologies, literature,
architecture, visual and performing art, culinary arts, language, sports,
traditional attire and religion to promote their identity.
2.1.2. Similarly, Kenya has developed policies and legislations with the overarching
objective of ensuring the protection and promotion of Kenya’s cultural
heritage and diversity. The Constitution of Kenya recognizes culture as the
foundation of the Nation and underscores the need to promote all forms of
cultural expressions and preserve Kenya’s cultural heritage. The Kenya Vision
2030 and the National Policy on Culture and Heritage have recognized the
contribution of culture to Kenya’s socio-economic, political and cultural
development.
2.1.3. The Cultural Diplomacy Pillar of the Kenya Foreign Policy places great
emphasis on cultural heritage as a tool for diplomatic engagement to promote
Kenya’s cultural diversity and its rich heritage in the international arena.
Consequently, the Ministry has facilitated negotiation and conclusion of
various frameworks of cooperation to enhance cultural exchanges and
cooperation with other countries.
2.2 Overview of the Ministry’s Achievements in the area of Culture, Arts,
Sports and Natural Heritage in the period 2013 – 2017
2.2.1 With the launch of the first published Kenya Foreign Policy document in 2015,
Cultural Diplomacy was recognized as one of the five pillars of Kenya’s
International engagements. This recognition has given the Ministry impetus to
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promote and project Kenya’s culture through the Kenya Missions Abroad.
Since then, a number of milestones have been realized.
1. International Conventions
As a party to the UNESCO Culture Conventions, Kenya has been able to
make great strides in the preservation of her culture and heritage.
Below are some of her notable achievements:
1.1 The 1972 Convention concerning the Protection of Cultural and
World Heritage
1.1.1 Kenya is a State Party to this Convention and six sites of outstanding
universal value have been inscribed on the prestigious World Heritage list.
These are Lake Turkana National Park, Mount Kenya National Park/Natural
Forest, Lamu Old Town, Fort Jesus, the Sacred Mijikenda Kaya Forests and
the Kenya Lake Systems in the Great Rift Valley. Kenya is currently in the
process of nominating a seventh World Heritage Site, Thim-lich Ohinga.
1.1.2 Kenya also served as one of the 21 members of the World Heritage
Committee from 2005 to 2009.
1.1.3 In 2014, Kenya made a contribution to the African World Heritage Fund
(AWHF) of 1.5 million dollars to support preservation and conservation of
African World Heritage sites. This is a clear demonstration of Kenya’s
commitment to the conservation and protection of Africa’s Culture for present
and future posterity.
1.2 The 2003 Convention for the Safeguarding of Intangible Cultural
Heritage
1.2.1 Kenya is a State Party to this Convention and was elected a member of the
Intergovernmental Committee of the Convention between 2008 and 2011.
During this period, Kenya lobbied, hosted and chaired the 5th Session of the
Intergovernmental Committee, in Nairobi in November 2010.
1.2.2 Kenya has practices inscribed on the Urgent Safeguarding list and the Best
Practices list, two of the three coveted lists, where cultural expressions/
practices are listed. The listing enhances preservation of the practices, which
in most cases are in danger of extinction. The traditions and practices
associated with Kayas in the Sacred Mijikenda Forest in the Coast of Kenya,
and the Isukuti dance of the Isukha and Idakho communities in western
Kenya are inscribed on the Urgent Safeguarding list.
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1.2.3 On the Best Practices list, the food ways and food practices of the Isukha in
Western Kenya have been inscribed. Kenya is in the process of nominating
the Kit-Mikayi Shrine of Luo community, soapstone carving among the
Abagusii and traditional pottery making practices in Eastern Kenya for
inscription. Kenya and Tanzania are in the process of nominating the
Enkipaata, Eunoto and Org’esherr, a Maasai male rite of passage as a
transboundary practice for inscription.
1.2.4 Mr John Omari, a Kenyan national, is currently serving as a member of the 12
member evaluation body of the Convention. This is a 12 member committee
of experts. The evaluation body is tasked with evaluating all files submitted
for international assistance and examining nominations submitted by States
Parties to the Lists of the Convention for recommendation to the committee.
Isukuti dancers entertain guests after inscription to the intangible cultural heritage list in November 2014
1.3 The 2005 Convention for the Protection and Promotion of Diversity
of Cultural Expressions
1.3.1 Kenya is a State Party to this Convention and was elected a member of the
Intergovernmental Committee of the Convention from 2009 to 2013.
1.3. Kenya has actively engaged in the implementation of the Convention through
various reforms in Policy Development, Education Sector and ICT. These
include the review of Kenya’s National Culture and Heritage Policy, the
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Languages of Kenya Policy and the ongoing Education reforms that seek to
recognise talent and include creative arts as examinable subjects.
2. Hosted high level culture meetings
2.1 Kenya hosted the Second Africa Regional meeting on the protection of the
Underwater Cultural Heritage in Malindi, Kenya from 24 to 26 March, 2015 in
collaboration with UNESCO Culture sector.
2.2 The meeting was a follow-up of the First Africa Regional Meeting on the
Protection of Underwater Cultural Heritage which was held in Nigeria in
November 2013. Africa’s underwater cultural heritage is an important cultural,
educational and scientific tool, and has considerable potential for the
development of sustainable tourism in Africa.
2.3 The participants decided to establish an African Regional Committee on
Underwater Cultural Heritage to foster ratification and implementation of the
2001 Convention on the Protection of the Underwater Cultural Heritage and
foster regional cooperation.
2.4 They also agreed to enhance capacity building programmes, public
awareness, partnerships, scientific research and domestication of Underwater
Cultural Heritage.
Dr. Hassan Wario, Cabinet Secretary for Sports, Culture and Arts, officially opens the conference at Malindi- Kenya
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3. Cultural Events Organized by Kenya Missions Abroad.
The Kenya Missions abroad organized several cultural events aimed at promoting
cultural diplomacy. The following are highlights of these events.
3.1 In May, 2017, the Kenya Mission in Gaborone in conjunction with the
University of Botswana organized a Wangari Maathai/Africa
Environment Day during which the Wangari Maathai model of forest
conservation was promoted for adoption by the people of Botswana.
3.2 The Kenya Embassy in Bujumbura in conjunction with other
stakeholders namely: Burundi National Tourism Office, Burundi
National Olympic Committee, the Sport’s Gym, Wright Tours and Travel
Agency and the Green Belt Action for the Environment (ACVE)
organised the first edition of the Bujumbura Marathon for Fraternity
held on 31st August, 2014. This was a half marathon of 21km, with
additional circuits of 10km and 3km under the theme ‘I Run for
Fraternity: I Love Bujumbura.’ The objective of the marathon was
mainly to celebrate the cordial relations between Kenya and Burundi
especially in Kenya’s jubilee year; identify and nurture marathon talent
in Burundi from the grassroots levels; and to generate proceeds to
assist sections of the population affected by floods and mudslides in
the northern part of Bujumbura which occurred on 9th February 2014.
The First Edition of the Bujumbura Half Marathon for Fraternity on 31st August, 2014
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3.3 The Kenya mission in Dublin in collaboration with the Kenya
Community in County Galway and the local Irish authority organized
the “Galway Kenya Run” on 14th September 2013. The event was
graced by 800m World Olympic Legend David Lekuta Rudisha. The
event was preceded by visits to 10 schools where Rudisha gave talks to
Irish children. The event was intended to showcase Kenya’s talent in
athletics and to inspire Irish youth to embrace athletics, and also to
mark and celebrate the Kenya @50 Jubilee celebrations.
3.4 The Kenya Mission in Kigali facilitated Kenya’s participation in the first
Jumuiya ya Afrika Mashariki Utamaduni Festival (JAMAFEST) which was
held in Rwanda from 9th to 16th February 2013. JAMAFEST is the name
of the East Africa Community Arts and Culture Festival. The event was
held under the theme “Fostering the East African Community
integration through Cultural Industries”. The event, inter alia, consisted
of a carnival, live performances, fashion shows and a JAMAFEST Village
for countries to showcase their different cultures.
Above:Left:Kenyans perform “isukuti” at the jamafest. Right: Kenyans display their flag at the jamafest.
3.5 The Kenya mission in Khartoum partnered with the language training
centre in Sudan to offer Swahili language programmes. The classes are
ongoing and are very popular with members of the International
community in Khartoum.
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3.6 Every year, the Kenya Mission in Harare facilitates the participation of
at least five Kenyan sports teams in golf, football, motor sports and
rugby tournaments in Zimbabwe. The Kenya Mission in Bangkok co-
hosted the Cradle of Mankind exhibition featuring photographs
depicting the lives of the people who live around Lake Turkana, and
the important archaeological site of Koobi Fora in September 2015.
Amb. Patrick Wamoto, Amb. Prasittiporn Wetprasit and Mrs. Kannikar Wongthongsiri cut the ribbon to open the
Exhibition, “Cradle of Mankind”. The ‘Cradle of Mankind’ exhibition featured photographs depicting the lives of
the people that live around Lake Turkana, and the important archaeologic site of Koobi Fora.
4. Collaboration and Partnerships
Since independence Kenya has
established collaboration and
partnerships with other countries in
areas of culture which include;
the Memorandum of Understanding
(MOU) on the Executive Program
Project on Cultural Cooperation
between the Republic of Kenya and
the Arab Republic of Egypt and the Memorandum of Understanding between the
Ministry of Sports, Culture and the Arts of the Republic of Kenya and the Ministry of
CS, Amb. Amina Mohamed and her Egyptian counterpart, Sameh Shoukry signing the Agreements during the JCC
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Culture of the People's Republic of China on the Establishment of a Cultural Centre
among other frameworks of cooperation.
Emerging Issues
Leveraging Athletics and Sports:
The most remarkable practice of cultural diplomacy has been displayed by the impact of Kenyan Athletes at the global sporting arena since Independence. No other activity has contributed more to projecting Kenya’s image positively like the performance of Kenyan athletes. However, Kenya has not leveraged on this advantage to promote the country. The athletes and other sports personalities can be trained to promote Kenya as cultural ambassadors.
Gifting and Marketing of Kenyan Cultural Products:
Kenya has excellent art works and cultural artefacts, which are undervalued and as a
result sold very cheaply locally to middlemen, then very expensively internationally.
There is need to aggressively market cultural products through the missions.
Additionally, although there are local products that have entered the international
sports market like the Lorna Kiplagat and the Enda Shoes for our athletes, these
have not been fully embraced by the country. This is partly due to dominance by
international brands in the domestic market. Giving cultural gifts like coffee, tea,
jewellry and textiles at international events such as conferences, sports and athletics
events will expose Kenyan products to better markets. It is expected that an
invigorated Cultural Diplomacy will lead to increased visits and economic activities
during special events.
Promotion and Protection of Kenya’s Cultural Heritage:
While the words like ciondo, kikoi and safari originated from Kenya, the country has
lost their cultural property rights. Furthermore, many artists and artisans do not
know how to protect, patent or copyright their intellectual property. The Ministry will
partner with relevant organizations to create awareness on the protection of cultural
heritage as provided for in various international instruments such as the 2005
Convention on Promotion and Protection of Diversity of Cultural Expressions
Face of Kenya Abroad – One Look One Feel:
Many countries abroad have used the same shape, size and fittings to identify and
brand their missions abroad. The Ministry has not made a deliberate effort to brand
its missions abroad. It is therefore imperative to develop a branding concept
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(mural/colour scheme/same feel) for the Missions. In addition, there is need to
collaborate with key stakeholders to identify artefacts, digital signage, films,
paintings, songs, literature and other branding materials which may be replicated in
the Missions. Use of artefacts and other cultural materials will be linked to the
National day celebrations as well as involve establishing strategic Kenyan cultural
centers in Kenya Missions abroad.
Identification and appointment of Cultural Ambassadors:
Kenya is blessed with a large pool of talented daughters and sons who have received and continue to receive international, regional and local recognition, in the different spheres. Among the outstanding citizens are the long distant runners whose sterling performance has left an indelible mark on the world map since 1960s and we have now began to stamp our authority in field events also. Kenya has also produced other great personalities in different spheres: scientists, academicians, researchers, diplomats, environmentalists, philanthropists, economists, business persons, artists and sports persons. The Ministry will leverage on these prominent personalities by designating them as cultural Ambassadors.
Promotion of Kiswahili:
Kiswahili is Kenya's national language and one of the African Union languages.
However, Kenya has not actively promoted the use/teaching of Kiswahili globally as
an important tool of Kenya’s diplomacy. The Ministry will proactively promote
Kiswahili language globally.
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2.2 Strengths, Weaknesses, Opportunity and Threats (SWOT) Analysis
During the preparation of this Strategy, a SWOT analysis on Cultural Diplomacy was
undertaken to identify the major strengths, weaknesses, opportunities, and threats.
This is summarized in table 1.
Table 1: Summary of SWOT Analysis.
STRENGTHS WEAKNESSES
• Strong diplomatic presence and
representation in the various regions of the
world
• Existence of the Permanent Delegation of
Kenya to UNESCO
• Competent human resource to promote
Swahili language abroad
• Foreign Service Academy
• Rich diplomatic experience in international
negotiations
• Existence of global and national policy and
legal frameworks.
• Establishment of a cultural desk in the
ministry
• Limited awareness on diverse culture amongst
staff
• Inadequate human and financial resources to
promote cultural diplomacy.
• Inadequate use of public diplomacy
• Inadequate Knowledge Management practices.
• Foreign Language barrier
• Weak linkages and coordination with other
MDAs and County Governments on cultural
heritage issues.
• Inadequate engagement of Kenyan diaspora on
cultural issues.
• Lack of framework for promotion of Kiswahili
language abroad.
OPPORTUNITIES THREATS
• Unique Kenyan cultures and heritage.
• Existence of the Ministry of Sports, Culture,
and the Arts and other MDAs.
• The Constitution of Kenya
• Political goodwill
• Evolving global cultural space.
• Large number of Kenyans living abroad
• Presence of UNESCO regional office for
Eastern Africa.
• Technological advancement and use of the
new media
• The Kenya sports and athletics prowess
• Limited public awareness on cultural diplomacy
• Intellectual property and copyrights
infringement.
• International and transnational organized
Crime
• Illicit trade of cultural property
• Inadequate implementation of existing
cooperation cultural agreements.
• Effects of climate change on cultural and
natural heritage sites
• Encroachment on cultural sites by human
activities
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• Existing cultural promotion programmes
• Existence of bilateral and multilateral
cooperation frameworks.
• Existence of the UN offices and Diplomatic
Missions in Nairobi.
• Adoption of Kiswahili as an AU language
•
2.3 Stakeholders Analysis
The analysis of the Ministry’s stakeholders captures both internal and external
groups.
Table 2 Stakeholder Analysis
Category Stakeholder Stakeholders’ expectation Ministry’s expectation
Internal Staff of MFA • Adequate and timely
resources
• Conducive working
environment
• Effective communication
• Good governance
• Appreciation of effort
• Capacity building
• Career advancement
• Commitment to work
• Patriotism
• Loyalty
• Good Performance
• Efficiency
• Feedback
External MDAs • Timely facilitation
• Effective coordination of
sectoral activities
• Timely information
dissemination
• Timely requests
• Support in promotion and
protection of Kenya’s
cultural heritage and
intellectual property rights.
• Accurate and adequate
information
• Cooperation and
consultations.
• Timely feedback
External Diaspora • Timely and efficient
delivery of services
• Collaboration and
partnership
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Category Stakeholder Stakeholders’ expectation Ministry’s expectation
• Timely and appropriate
information dissemination
• Active participation
• Accessibility
• Timely submission of
requests
• Provision of accurate
information
• Patriotism
External Diplomatic
Community
• Timely information
dissemination
• Timely response to
correspondence
• Support in facilitating
enhancement of cultural
exchanges.
• Respect for Kenya’s, laws
sovereignty and cultural
diversity
• Timely information
dissemination
• Timely response to
correspondences
• Support in facilitating
enhancement of cultural
exchanges
External Development
Partners and
International
Organisations
• Mutually beneficial
partnership
• Support in facilitating
enhancement of cultural
exchanges.
• Timely information
dissemination
• Respect for Kenya’s laws,
sovereignty and cultural
diversity
• Mutually beneficial
partnership
• Timely information
dissemination
•
External Media • Access to information
• Receive timely information
• Appropriate coverage of
cultural events
• Timely release of
information
• Factual and objective
reporting
External National
Assembly
• Technical and professional
input in matters of
legislation
• Efficient and accountable
utilization of allocated
• Approval of adequate
funding
• Timely enactment of
relevant legislation
• Harmonization of national
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Category Stakeholder Stakeholders’ expectation Ministry’s expectation
funds
• Coordinated linkages with
international legislative
bodies
• Timely response to
correspondence
laws with regional and
international laws
External County
Governments
• Active involvement and
consultations
• Timely facilitation
• Observance of protocol
• Active collaboration
• Identification and
protection of various
cultural expressions
External Private Sector • Timely provision of
relevant information.
• Facilitation in the
organization of and
participation in
international fairs and
exhibitions
• Awareness creation on
existence of relevant
treaties, conventions and
agreements.
• Support and mutual
collaboration.
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Chapter 3 : STRATEGIC DIRECTION
3.1 Ministry’s Mandate, Vision, Mission and Core Values
3.1.1 Ministry’s Mandate
The Ministry’s mandate is derived from the Executive Order No. 1 of May 2016.
The functions of the Ministry as delineated in the Executive Order are: Management
of Kenya’s Foreign Policy; coordinating Regional Peace initiatives;
Ratification/accession to, Depository and Custodian of all International Treaties,
Agreements and Conventions where Kenya is party ; Promotion of Nairobi as a Hub
for Multilateral Diplomacy; Lobbying for Kenya candidature in the
International Governance System; Negotiation and Conclusion of Headquarters and
Host Country Agreements with International Organizations and Agencies; Oversight
over Attaches; Liaison with International and Regional Organizations; Management
of Kenya’s Missions and Embassies Abroad; Liaison with Foreign Missions in Kenya;
Administration of Diplomatic Privileges and Immunities; Coordination of State and
Official Visits; Handling of Protocol Matters; Provision of Consular Services;
Management of Joint Commissions with other Countries; Management of Bilateral
and Multilateral Relations; Official Communications on Foreign Affairs and Global
Issues; Facilitation of Kenya’s Migrant Labor; facilitation of Kenya’s Diaspora Issues.
3.1.2 Vision Statement
A peaceful, prosperous and globally competitive Kenya.
3.1.3 Mission Statement
To project, promote and protect Kenya’s interests and image globally through
innovative diplomacy, and contribute towards a just, peaceful and equitable world.
3.1.4 Core Values
The Ministry is guided by the following core values:
1. Customer focus: We shall treat our customers with courtesy, respect and
promptness.
2. Patriotism: Our staff shall exercise loyalty and uphold allegiance to the
Republic of Kenya at all times.
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3. Team spirit: We shall promote teamwork to enhance service delivery. The
Ministry will further inculcate a sense of shared and collective responsibility
for the execution of its mandate.
4. Professionalism: Our members of staff shall exercise high level of
professional competence and confidentiality in all their work.
5. Ethics and Integrity: We will embrace transparency and accountability in all
operations of the Ministry.
6. Equity and fairness: We shall promote justice, impartiality and diversity in
all our dealings.
3.2 The Strategic Model
3.2.1Ministry Strategic Objectives and Strategies
The Ministry has formulated five strategic objectives to aid in the realization of the
Cultural Diplomacy Agenda. These are to:
1. Respect and recognize cultural diversity and heritage;
2. Promote cultural exchanges and partnerships;
3. Promote global intercultural dialogue;
4. Promote sports and art diplomacy by recognizing the role of Kenyan artists,
athletes and other sportsmen and women; and
5. Promote the recognition of Kiswahili as a continental and global language;
18
3.2.2 Strategic Objectives and Strategies
Strategic Objective 1: To respect and recognize cultural diversity and heritage
This objective seeks to boost understanding and respect of Kenya’s cultural diversity and heritage.
This objective will employ five strategies indicated below: -
Strategy Strategic Thrust
1. Promote and protect Kenya’s
Cultural heritage and diversity
globally
• Leveraging on culture conventions that Kenya is a party
to have more sites and practices inscribed as well as to
enhance protection of intellectual property rights
• Collaborate with stakeholders to create awareness on
the culture conventions that Kenya is a party to and the
mechanisms available to protect cultural expressions.
• Coordinate inter Agency Meetings to formulate country
positions on culture
• Coordinating Kenya’s participation in international
Cultural Heritage Meetings
• Capacity building of officers on protection of cultural
heritage, diversity and intellectual property rights
• Spearhead ratification of conventions that have
implications on cultural matters
2. Enhance understanding of the
people of Kenya and their culture
This strategy will entail the following:
• Collaborate with the Ministry of Sports, Culture and the
Arts to identify artefacts from documented inventory of
Kenya’s cultural heritage which may be replicated for
the Missions for display.
• Create awareness in partnership with stakeholders on
the available mechanism of protection of culture.
• Partner with relevant stakeholders including the mass
media to create understanding of our culture and
cultural heritage.
• Build capacity of officers on cultural management
practices to facilitate coordination of cultural activities
in Missions
3. Promote use of culture, arts and
sports as a tool for celebrating
This strategy will focus on use of Kenyan artefacts and
other cultural materials to all events which will positively
19
national diversity profile Kenya including the national days and other events
organized by Kenyan Diaspora.
4. Branding of the Ministry and
Kenya Missions to Promote the
face of Kenya abroad - one look,
one feel
• This strategy will focus on branding the Kenya Missions
by providing/displaying Kenyan artefacts, films,
paintings, songs and have the same identity
(mural/colour scheme/same feel). Use of artefacts and
other cultural materials will be linked to all events which
will positively profile Kenya including the national days.
• The Ministry will develop branding guidelines. Some of
the elements to be considered in the guidelines will
include; Standardized use of National symbols and colors
in Kenya Missions; use of carvings, paintings, sculptures,
films, songs, digital signage and literature; Standardized
items in display cabinets and Standardized websites,
official/business cards, lapel pins, stationery and other
identifiers and invitation cards.
• Collaborate with key stakeholders to identify and
establish strategic Kenyan cultural centers in Kenya
Missions abroad
• Identify authentically branded Kenya gift packs for the
Ministry of Foreign Affairs (CS, PS and
Ambassadors/Heads of Directorates)
Strategic Objective 2: To Promote cultural exchanges and partnerships
This strategic objective aims to ensure promotion of Kenyan cultural exchanges and
partnerships both domestic and international.
This objective will employ three strategies indicated below: -
Strategy Strategic Thrust
1. Strengthen bilateral and
multilateral relations through
Cultural Diplomacy
This strategy aims at highlighting the importance of
cultural diplomacy in the international arena. The
following activities will be implemented:
• Negotiate and Conclude agreements with other
partner states on cooperation in the field of culture.
• Coordinate with Ministry of Sports, Culture and the
Arts and Counties in matters of International
Cooperation in implementation of 2005 Convention
on Protection of Diversity of Cultural Practices.
20
• Coordinate Kenya’s participation at international
cultural fairs/festivals and meetings.
• Enhance partnership and collaboration with
Regional and International Organizations charged
with matters pertaining to culture e.g. UNESCO
2. Promote cultural exchanges
This strategy will involve collaborating with partners
and stakeholders to showcase and promote cultural
exchanges through dissemination of information on
special events such as The Tegla Lorupe Peace Race,
Maulid Cultural Festival, The Safari Rally, Lamu Cultural
Festival, bull fighting in western Kenya, The
International Camel Derby Festival and other Cultural
events in Kenya
3. Promote Kenyan cultural
products
This strategy will entail attending and giving cultural
gifts like jewelries, textiles and carvings at international
conferences and events.
Develop standardized gift packs for use during lobbying
activities for Kenya’s candidatures to International
Organisations.
Strategic Objective 3: To Promote global intercultural dialogue
This strategic Objective aims at promoting cultural dialogue between Kenya and other countries
at global level through the following strategy:
Strategy Strategic Thrust
1. Enhance cultural exchanges
with other nations
This strategy entails:
• Supporting Missions in their efforts to bring the
best sportsmen and women, artists, writers, and
other cultural icons to their audiences
• Facilitate holding/participation in
inbound/outbound forums of cultural
expressions
• Coordinate hosting of themed National Day
Celebrations by Missions
• Coordinate activities showcasing Kenyan culture
through events organized by Kenya Mission abroad
such as Tea/Coffee days;
21
• Kenyan food fairs/Drinks;
• Kenyan dance troupes photo exhibitions; Sports
events;
• Art and literature exhibitions/ Competitions;
• Tree planting exercises/Flower exhibitions;
• Kenya movie/film day;
• Kenyan Cultural weeks;
• Organize cultural visits for heads of diplomatic
missions accredited to Kenya to various parts of the
country.
Strategic Objective 4: To Promote sports and art diplomacy
This strategic objective aims to promote Kenya’s sports and Arts abroad.
It employs four strategies:
Strategy Strategic thrust
1 Mainstream the use of Cultural
Goodwill Ambassadors to
promote sports and art
diplomacy
This strategy seeks to recognize the participation of
renowned Kenyan Sports Men/Women and artists
including the Kenyan Diaspora as good will Ambassadors
to promote Kenya’s image and prestige through sports
and arts. In this regard, the Ministry will collaborate with
relevant stakeholders to identify and designate Cultural
Ambassadors.
The Strategy further seeks to foster sports cooperation
between the Ministry of Foreign Affairs and Diplomatic
Corps by organizing an annual tournament
2 Promote participation of Kenyan
teams abroad.
This strategy will seek partnership amongst National
Sporting Organs to develop a framework that supports
participation of Kenyan teams abroad.
3 Promote Sports Tourism in
Kenya
The strategy seeks to use our missions abroad to market
sports tourism and Kenya as home of renowned world
athletic champions.
The Strategy will also seek to create awareness on sports
attraction sites and sporting facilities in Kenya.
22
4 To promote exchange of sports
experts
This strategy seeks to promote exchange of sports experts
through negotiation and conclusion of Sports Cooperation
Agreements/ MOUs with interested countries
Strategic Objective 5: To Promote the recognition of Kiswahili as a continental
and global language
This strategic objective aims at promoting the use of Kiswahili globally as an important tool of
Kenya’s diplomacy.
This objective will employ the following strategies as indicated below:-
Strategy Strategic Thrust
1. Lobby for the adoption of Kiswahili as
an UN language
This strategy seeks to proactively promote
Kiswahili as a globally recognized language and
will involve lobbying for regional and
international support.
2. Promote Kiswahili language abroad This strategy aims at establishing partnership
with stakeholders to develop policy/guidelines to
standardize promotion of Kiswahili in missions
abroad.
The strategy will further facilitate identification
of Kiswahili materials including movies, plays
and TV shows in Kiswahili to be played at the
missions’ waiting rooms
Seek opportunities for prominent Swahili
scholars in universities abroad
The Ministry will partner with relevant
institutions to develop a manual for basic
Kiswahili teaching in Kenya Missions abroad.
23
Chapter 4 : COORDINATION FRAMEWORK
The successful implementation of this Strategy will require full commitment and
leadership from the top management and involvement and effort from the Staff of
the Ministry and cooperation from relevant stakeholders. The Ministry will mobilize
adequate resources which are critical for the realization of the strategic objectives
set out in this Strategy.
4.1 Ministry of Foreign Affairs
The Ministry has established a department responsible for coordinating the
implementation of cultural diplomacy pillar. This department will therefore oversee
the implementation of this strategy and will be the nexus with MDAs and other
stakeholders involved in cultural heritage. The department will leverage on the
country’s diplomatic footprint across the globe in ensuring that this Strategy is
successfully implemented.
4.2 Cultural Ambassadors
The Ministry will designate Cultural Ambassadors to serve on an honorary basis.
Their role will inter-alia include the following:
i. To build on the comparative advantage of the existing “Kenyan brand” in
enhancing Kenya’s competitive edge for purposes of promoting national
cohesion, national development and posterity.
ii. To propel Kenya’s national image by increasing her Appeal and Visibility so
that the country is better known, and more people in the world are aware of
Kenya’s positive aspects.
iii. To project strongly with clear and consistent messages about the values and
aspirations of the Kenyan people: unity and prestige; peace and stability;
freedom and liberty; justice and equity; pursuit of wellbeing and prosperity;
Harambee spirit (pulling together); and celebration of diversity.
iv. To promote the core principles that guide the conduct of Kenya’s international
relations: peaceful co-existence with neighbours; resolution of conflicts by
peaceful means; equality and sovereignty of all States; non-alignment in
24
international affairs; rule-based international system; and justice and equity in
the conduct of international relations.
v. To develop projects that will catapult the five interlinked pillars of Kenya’s
diplomacy
4.3 Ministries. Department and Agencies (MDAs)
This Strategy aims to augment the existing policies and laws on cultural exchanges.
The Ministry will therefore work closely with the relevant MDAs to create synergy
and leverage on existing cultural programmes. It will also identify new and mutually
beneficial opportunities for cooperation.
4.3 County Governments
The Ministry will work closely with the Counties through the established Liaison,
Parliamentary and County Affairs Department, which provides the link between the
Ministry, County Governments and Parliament. This Ministry will therefore strengthen
the collaborative mechanism to promote partnership with County Governments.
25
Chapter 5 IMPLEMENTATION, MONITORING,
EVALUATION AND REPORTING
5.1 Monitoring, Evaluation and Reporting
5.1.1 An effective Monitoring and Evaluation system is critical for successful
implementation of this Cultural Diplomacy Strategy. Putting this into
consideration, and to ensure efficient and effective implementation of the
Strategy, the Ministry of Foreign Affairs will develop a monitoring and
evaluation framework with clear key performance indicators to be monitored.
The information generated will be used to check whether or not the strategic
objectives and targets are on course and if there is need for adjustment to
correct any inconsistencies.
5.1.2 The Monitoring process will entail identification of key output/outcome
indicators for the strategic objectives and ongoing collection and analysis of
data on these indicators both at headquarters and Kenya Missions.
5.1.3 At the end of the three years, this document will be subjected to an end term
review through a participatory process with the aim of assessing whether the
Ministry would have attained all its targets as set out in the Strategy and
identify the shortcomings. The findings will inform the next Strategy
development.
26
5.2 Implementation Matrix
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
Strategic Objective 1: To respect and recognize cultural diversity and heritage
Promote and
protect Kenya’s
Cultural
heritage and
diversity
globally
Lobby to have more sites
and practices inscribed in
culture conventions that
Kenya is a party
culture and
cultural heritage
given the
commensurate
value
MFA/BKB/KCB/
MCSA/Min of
Trade &
Industrialization
(MTI)/Kenya
Copyright
Board/Kenya
Industrial Property
Institute/Mass
Media
0 0 0 0 0 0
Collaborate with
stakeholders to create
awareness the culture
conventions that Kenya is a
party to and the
mechanisms available to
protect cultural expressions
Increased
awareness on the
available
mechanism of
protection of
culture and
cultural heritage
MFA/MCSA/
Kenya Copyright
Board
2 3 2 3 2 12
Organize inter Agency
meetings on Cultural
Diplomacy
collaboration and
implementation of
cultural
diplomacy
MFA 2 2 2 2 2 10
Coordinate Kenya’s
participation in
international Cultural
Heritage Meetings
Improved
cooperation on
culture
MFA
3 3 4 4 5 19
Capacity building of Improved MFA 5 5 5 5 5 25
27
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
officers on protection of
cultural heritage, diversity
and intellectual property
rights
capacity on
cultural
management
practices
Spearhead ratification of
conventions that have
implications on cultural
matters
Improved
cooperation on
culture
MF/MCSA 1 1 1 1 1 5
Undertake
domestic/Regional/
International cultural
exchange visits
Improved
knowledge of
Kenyan cultural
diversity
MF/MCSA 4 4 6 8 8 30
Facilitate
holding/participation in
inbound/outbound forums
of cultural expressions
Improved
understanding of
Kenyan cultural
identity
MFA/MCSA 6 6 7 7 8 34
Enhance
understanding
of the people of
Kenya and their
culture
Collaborate with the
Ministry of Sports, Culture
and the Arts to identify
artefacts from documented
inventory of Kenya’s
cultural heritage which may
be replicated for the
Missions for display
Improved
knowledge of
Kenya’s cultural
heritage
MFA/BKB/State
Dept. of Youth
15 15 15 20 15 80
Partner with relevant
stakeholders including the
mass media to create
understanding of our
culture and cultural
heritage.
Increased
understanding of
Kenyan culture
and cultural
heritage.
All Stakeholders 5 5 5 5 5 25
Build capacity of officers
on cultural management
Improved
capacity on
cultural
MFA 5 5 5 5 5 25
28
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
practices to facilitate
coordination of cultural
activities in Missions
management
practices
Promote use of
culture, arts and
sports as a tool
for celebrating
national
diversity
Develop, in collaboration
with stakeholders, a
national framework for
artists to provide sample
products which can be
distributed to missions for
display for marketing of
cultural artefacts
Harmonised
marketing of
Kenya’s cultural
heritage
All Stakeholders 5 5 5 5 5 25
Identify cultural items such
as coffee, tea, jewelries,
textiles, etc. for gifts at
international events
Enhanced
marketing of
Kenyan products
All stakeholders 10 10 10 10 10 50
Attend international
cultural events such as
sports and athletics events
and give cultural gifts like
coffee, tea, jewelries,
textiles, etc.
Enhanced
marketing of
Kenyan products
MFA 10 15 15 20 20 80
Brand the
Ministry and
Kenya Missions
to Promote the
face of Kenya
abroad - one
look, one feel
Develop guidelines for
branding the missions
Culturally rich
One look one feel
image
MFA/BKB/Min of
Housing
2 1 1 1 1 6
Coordinate branding of at
least seven (7) missions by
providing/displaying
Kenyan artefacts, films,
paintings, digital signage,
songs and same identity
Improved image
and visibility of
Kenyan cultural
diversity
MFA/BKB 20 20 30 20 20 70
Coordinate identification of
Kenyan artefacts, films,
Harmonized
identity of
Kenyan Missions
MFA/BKB/State
Dept. of Youth
15 15 15 20 15 80
29
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
paintings, songs and
literature which may be
replicated in the Missions
to have the same identity
Collaborate with key
stakeholders to identify and
establish strategic Kenyan
cultural centres in Kenya
Missions abroad.
Kenya’s culture
promoted
All Stakeholders 20 20 20 30 30 120
Strategic Objective 2: To Promote cultural exchanges and partnerships
Strengthen
bilateral and
multilateral
relations
through
Cultural
Diplomacy
Lobby and negotiate with
countries which host major
marathons to have a
Kenyan coffee and tea as
the official beverage, and to
use Kenyan flowers for the
winners’ garlands; and to
give gifts at such events
Improved
marketing of
Kenyan cultural
products
MFA/Kenya Tea
Board/Coffee
Research Institute
10 10 15 15 15 65
Negotiate and Conclude
agreements with other
partner states on
cooperation in the field of
culture
Enhanced
cooperation in the
field of culture
MFA
Line Ministries
Relevant Agencies
0 0 0 0 0 0
Coordinate with Ministry of
Sports, Culture and the Arts
and Counties in matters of
International Cooperation
in implementation of 2005
Convention on Protection
of Diversity of Cultural
Practices
Improved
protection of
Kenyan Cultural
Heritage
MFA
MCSA Relevant
Agencies
County
Governments
0 0 0 0 0 0
Coordinate Kenya’s Improved MFA 3 3 4 4 5 19
30
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
participation at
international cultural
fairs/festivals and meetings
cooperation on
culture
Facilitate participation in
Regional and International
forums on matters
pertaining to culture
Improved
understanding of
Kenyan cultural
identity
Enhanced
collaboration on
Culture
MFA/MCSA 6 6 7 7 8 34
Promote
cultural
exchanges
Undertake
domestic/Regional/
International cultural
exchange visits
Improved
knowledge of
Kenyan cultural
diversity
MFA/MCSA 4 4 6 8 8 30
Promote
Kenyan cultural
products
Identify authentically
branded Kenya gift packs
for the Ministry of Foreign
Affairs (CS, PS and
Ambassadors/Heads of
Directorates)
Enhanced
marketing of
Kenyan products
All stakeholders 10 10 10 10 10 50
Facilitate attending and
giving cultural gifts like
jewelries, textiles and
carvings at international
conferences and events
Enhanced
marketing of
Kenyan cultural
products
All stakeholders 10 10 10 10 10 50
Strategic Objective 3: To Promote global intercultural dialogue
Enhance
cultural
exchanges with
other nations
Support Missions in their
efforts to bring the best
sportsmen and women,
artists, writers, and other
cultural icons to their
MFA 2 2 2 2 2 10
31
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
audiences
Facilitate holding/
participation in
inbound/outbound forums
of cultural expressions
Improved
understanding of
Kenyan cultural
identity
MFA/MCSA 6 6 7 7 8 34
Coordinate activities
showcasing Kenyan culture
through events organized
by Kenya Mission abroad
Enhanced
marketing of
Kenyan products
MFA 10 15 15 20 20 80
Coordinate hosting of
themed National Day
Celebrations by Missions
MFA 1 1 1 1 1 5
Organize cultural visits for
heads of diplomatic
missions accredited to
Kenya to various parts of
the Country
MFA 2 2 2 2 2 10
Strategic Objective 4: To Promote sports and art diplomacy
Mainstream the
use of Cultural
Goodwill
Ambassadors to
promote sports
and art
diplomacy
Collaborate with relevant
stakeholders to identify,
designate and train Cultural
Ambassadors
Improved image
and visibility of
Kenyan cultural
diversity
internationally
All Stakeholders 1 1 1 1 1 5
Promote
participation of
Kenyan teams
abroad.
Develop a working
framework that supports
participation of Kenyan
teams abroad
Enhanced
collaboration in
access to athletes
and sportspersons
during
international
MFA/AK/MSCA 3 1 1 1 1 7
32
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
events
Promote Sports
Tourism in
Kenya
Create awareness on sports
attraction sites and sporting
facilities in Kenya
Increased
awareness on
sports attraction
sites and sporting
facilities in Kenya
MFA/MCSA 2 3 2 3 2 12
Use Kenya missions abroad
to market sports tourism
and Kenya as home of
renowned world athletic
champions
Increased tourism
in Kenya
MFA/MCSA/ KTB 0 0 0 0 0 0
Promote
exchange of
sports experts
Negotiate and conclude
Sports Cooperation
Agreements/MOUs with
interested countries
Enhanced
cooperation on
Sports
MFA/MCSA 0 0 0 0 0 0
Strategic Objective 5: To Promote the recognition of Kiswahili as a continental and global language
Lobby for the
adoption of
Kiswahili as an
UN language
Lobby for regional and
international support
towards adoption of
Kiswahili as an UN
language
0 0 0 0 0 0
Promote
Kiswahili
language
abroad
In collaboration with
stakeholders, develop
policy/guidelines to
promote use of Kiswahili in
missions
Standardized
promotion of
Kiswahili
All Stakeholders 2 3 2 2 3 12
Identify Kiswahili materials
including movies, plays and
TV shows in Kiswahili to
be played at the missions’
waiting rooms
Enhanced use of
Kiswahili abroad
All stakeholders 5 2 2 2 5 16
Seek opportunities for MFA/Min of 0 0 0 0 0 0
33
Strategy Programmes/Projects/
Activities
Expected
Output/
Outcome
Implementing
Agency(s)
Indicative Budget (Ksh.Million)
2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL
prominent Swahili scholars
in universities abroad
Education
partner with relevant
institutions to develop a
manual for basic Kiswahili
teaching in Kenya Missions
abroad
0 0 0 0 0 0
Establish Kiswahili
Regional training
programmes at FSA
MFA/Min of
Education
1 1 1 1 1 5
TOTAL 208 215 236 262 259 1,140
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