Research Methodology for Mobile Phone Operators

RESEARCH METODOLOGY PROJECT

MMS-I (SEM –II)CHANAKYA BATCH

2008-09SUBMITTED TO:

Ms. GITANJALI KAPOOR 

RESEARCH METHODOLOGYMOBILE PHONE OPERATOR

SURVEY

Group Members Roll No.

SHWETA DEDHIA C-10

ANU PILLAI C-28

ANANDITA SINGH C-34

SIMI SAMKUTTY C-41

SAGAR THAKUR C-46

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

 Definition of Research: • The word research is derived from the Latin

word meaning to know. • It is a systematic and a replicable process,

which identifies and defines problems, within specified boundaries.

• It employs well-designed method to collect the data and analyses the results.

TERMS

• Hypothesis / Null Hypothesis

• Objectives

• Sample size

• Tools

• Sampling units

• Data Collection Methods –Primary DataSecondary Data

HYPOTHESIS TESTING

• The steps involved in the hypothesis testing are the following:–

• Formulation of the hypothesis• Setting up a suitable significance level• Choice of test criterion• Computation (Statistical)• Decision

INTRODUCTION TO OUR RESEARCH

OBJECTIVE & HYPOTHESIS

• To find attitude of people towards phone operator’s features.

• To find out the preference of the people among many phone operators.

• H1: Customers select the phone operator by its features.

• H0: Customers do not select the phone operator by its features.

INTRODUCTION TO MOBILE SERVICES

• Cell phone subscribers in India are expected to triple during the next few years, making it one of the world's fastest growing markets.

• Last year, the number of subscribers nearly doubled to 184.7 million, About 5.5 million Indians are signing up each month, which should drive subscriber numbers to 484 million by 2011.

MARKET SHARESOURCE: www.convergence.in

DATA COLLECTION METHOD

• Primary data

• Qualitative data

• Questionnaire Method

METHODOLOGY

• Type of Survey and Research – Market Analysis

• Research Tool – Questionnaire

• Sample size – 80

• Sampling units – Professionals, housewives and businessmen, Students.

• We have used probabilistic random sampling technique.

Major Mobile Operators in India

• Airtel

• Vodafone

• Reliance

• Idea

• Tata

• MTNL/BSNL

• BPL

• Air Cellular Ltd

Major Factors For Survey

• Network Coverage• Brand Name• Network Quality• Value Added Services• Usage among Peer and Family• Tariff Rate• Attractive Recharge Options• Internet Surfing Speed/Quality• Mobile Technology• Customer Care

SAMPLE CHARACTERISTICS

GENDER

FEMALE48%

MALE52%

MALE

FEMALE

MARITUAL STATUS

UNMARRIED65%

MARRIED35%

MARRIED

UNMARRIED

AGE

15-2567%

26-4020%

40 and above13%

8.75

12.5

10

36.25

26.25

6.25

0

5

10

15

20

25

30

35

40

10th & below 12th UNDER-GRADUATE

GRADUATE POST-GRADUATE

DOCTORATE

EDUCATIONAL QUALIFICATION

OCCUPATION

47.5

7.5

8.75

5

6.25

10

15

STUDENT

ENGINEER

BUSINESS

MANAGER

DOCTOR

HOUSEWIFE

OTHERS

FAMILY INCOME LEVEL (Rs. in Lakhs)

13%

37%

22%

14%

14%

Less than 1.5

1.5 to 2

2 to 3

3 to 5

Above 5

DATA ANALYSIS OF THE

RESEARCH

People Staying away from home.

Yes

No

25%

75%

Appropriate monthly Expenditure

0

5

10

15

20

25

30

35

Lessthan 50

50-100 100-200 200-300 Above300

MonthlyExpenditure

Brand Preferred

Airtel

Vodafone

Reliance

Aircel

MTNL/BSNL

Idea

Tata

6%20%

6%

40%

28%

Technology used by mobile operator

CDMA

GSMA

GSM

92%

8%

Percentage of people engaged

Yes

No

74%

26%

.

Do you have an STD/ISD connection at home/office ?

Are you satisfied with the services provided ?

Some more findings

INTERNET Vs OCCUPATION

4.8

4.75

5.97

4.53

1.3

3.94

4.22

STUDENT

ENGG./DOC.

BUSINESS

MANAGER

HOUSEWIFE

OTHERS

OVERALL AVG.

5

5.5

6

6.5

7

7.5

8

8.5

9

<5000 5001-7000 7001-12000 12000+

ATTRACTIVE RECHARGE OPTIONS (based on salary segmentation)

3

3.5

4

4.5

5

5.5

6

6.5

15-25 26-40 40+ Overall Avg.

CUSTOMER CARE SERVICES

4

4.5

5

5.5

6

6.5

7

15-25 26-40 40+

Mobile Technology (GSM/CDMA)

Testing of Hypothesis

Chi – Square Test

FORMULAS & SYMBOLS USED

• E = Expected Frequency

= No. of samples / No. of Questions• O = Observed Frequency• Tcal = Calculated Value

• Tα = Table Value• E = 80 / 10 = 8

Ho: Customers do not select the phone operator by its features.

H1: Customers select the phone operator by its features.

Features O O - E (O-E)2 (O-E)2 / E

Network Coverage (on highways and small towns) 

30 22 484 60.5

Brand Name  28 20 400 50Network Quality  34 26 676 84.5Value Added Services  21 13 169 21.12Usage among peer and family  20 12 144 18Tariff plans  25 17 289 36.12Attractive Recharge options  25 17 289 36.12Internet surfing speed/quality  18 10 100 12.5Mobile Technology(GSM/CDMA)

23 15 225 28.12

Customer Care 25 17 289 36.12

Total 383.10

RESULTS

RESULTS

• Calculated value, Tcal = 383.10• Degree of freedom = 10-1= 9

• Table Value = Tα = T0.05,9 = 16.92

• Comparing, Tcal > Tα.• Since, calculated value is

greater than table value, null hypothesis is rejected.

CONCLUSION

Conclusions From The Research

• From the testing of hypothesis by using chi –

square test, it is found that null hypothesis is

rejected.

• Therefore, it is found that Customers select the

phone operator by its features.

SUGGESTIONS

SUGGESTIONS TO MOBILE COMPANIES

• More attractive recharge options should be developed in order to retain the competition.

• Easily available recharge options – through internet, mobile phone etc., to improve the brand.

• One should be able to do recharge from any part of the Country.

• Voice clarity should be more.

Contd………

• Transparent advertisement of the mobile

services should be there.

• All the offers and value added services should

be communicated to the customers clearly.

• Billing system (for pre-paid & post-paid both)

should be more fairer.

LIMITATIONS

LIMITATIONS OF RESEARCH METHODOLOGY

 • The research can be conducted in a limited area.• Time is a major constraint.• The respondents are limited so cannot be treated

as a whole population.• The respondent may be biased.• Due to language problem it is possible that the

respondents are not be able to understand the questionnaire and can cause misleading results.

SOURCE:

• BIBLIOGRAPHY• Research Methodology

– C.R Kothari

WEBLIOGRAPHY• www.trai.gov.in• www.wikipedia.com