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Response to Crowley Barge Incident. January 14, 2010 LT Jack Smith USCG Sector Hampton Roads. Outline. Incident Summary – CDR Schultz Atlantic Strike Team Actions – CDR Schultz Maritime Incident Response Team 101/Actions – LT Smith (for Bill Burket) Public Affairs Aspect – LT Smith. - PowerPoint PPT Presentation
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Response to Crowley Barge Incident
January 14, 2010LT Jack Smith
USCG Sector Hampton Roads
Outline• Incident Summary – CDR Schultz• Atlantic Strike Team Actions – CDR Schultz• Maritime Incident Response Team 101/Actions
– LT Smith (for Bill Burket)• Public Affairs Aspect – LT Smith
Public Affairs Aspect• SECHR PIOs worked w/ D5, Crowley PIO, VA
Beach PIO• While SECHR had ICS in place, PIOs set up JIC
next door – augmented by D5 PAs• Used aggressive/proactive media strategy to
stay ahead of public perception
Public Affairs Stats• Public Affairs framed incident – from SECHR CO Media
Conference Call (initial brief) to final interview on pier• Between these events:– 8 CG personnel conducted 23 on-camera interviews w/
local, regional, national, and international media outlets (including Nat’l Geographic)
– PIOs also conducted phone interviews w/ newspapers, radio stations, and The Weather Channel
– PIO walked door-to-door w/ fact sheet
Lessons Learned• Keys to success in this incident:
– Already had ICS in place for Nor’easter– Aggressive response through dispatching resources– Proactive public affairs strategy– Teamwork between all involved
• SECHR• D5• Atlantic Strike Team• MIRT• Crowley/Titan Salvage
CONTACT INFORMATION
LT Jack SmithSector Hampton RoadsIncident Management Division
757-668-5596 jack.b.smith@uscg.mil
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