Retail Conference 2011 - Billy Tucker, Cudo

1st June 2011Sydney Convention & Exhibition Centre

Retail Conference 2011

social commerceimplications for businesses large and small

Billy TuckerCEOCudo

Billy TuckerCudo

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“zero to $377m in under 12 months…this sector is now the fastest growing retail platform in Australia”*

*IBISWorld Group Buying Report, 27th April 2011

Billy TuckerCudo

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business goals are still the same

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simplicity is key

business

typical customer

atypical customer

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barriers to trial

inc

en

tive

willingness to trial

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simplicity is key

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size of the prize

empty seats

low marginal cost of sale

price discrimination

improved return on capital

price sensitive audience

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powered by social

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what do all these people know that I don’t?

group-think at work

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instantly gratifying, commitment bearing

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smoothing supply and demand

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limitations demand action

fleeting & sometimes even scarce

1

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focus the buyer on a single, killer offer

less is more

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57 Signals to personalise against

personal 57signals

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Group Buying principles

57signals

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…in the real world

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…in the real world

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lastly…

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social2

help your customers feel good about themselves and they will share

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thank you…

@billytucker100www.57signals.com

billy.tucker@cudo.com.au