View
23
Download
0
Category
Tags:
Preview:
Citation preview
Your brand
needs 3D presence.
So why employ2D thinking?
Product Design & 3D Brand Agency
Rocketfuel Overview
© ALL COPYRIGHT LAWS APPLY, 2015
Product Design & 3D Brand Agency
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
INVENT. DESIGN. PRODUCE.
Specialists in creating Brand 3DCI®
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Current Model
& Process
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Ad Agencies
2D Brand CI
Suppliers
Design, production, activation, installation
Breakdown of brand
3D design guesswork by Ad Agencies =
Suppliers will interpret theAd Agency brief to best suit their tooling set up and not the brands potential.
of 3D product (packaging, POS, retail, pop-up) projects fail to achieve their objective because of 3D brand inconsistency.
85%of 3D product designs, designed and outsourced by ad, design and marketing agencies do not get produced.
72%of a projects timeline is lost due to 2D designers designing 3D products.47%
Brand-Slapping®
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
2D Ad Agency / Marketing Agency / Design Agency
SourcingOff the Shelf
ManufactureDesign
Outsourced
ManufactureDesign: To Suit
Tool Set Up
ManufactureMaterial Specific
ManufactureInhouse / Design
Outsourced
Manufacture & Design Outsourced
in China
Production
Manager
Manufacture MaterialSpecific
Sign
ActivationPackaging
Tech
MobilePOS
Pop-Up
Breakdown of brand.Increase in management,
design, production cost and loss of project time.
Acc Exec Creative Copy Wrt StratClient
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Point of Sale
Manufacture& Design
Outsourcedin China
ManufactureMaterialSpecific
SourcingOff the Shelf
ManufactureDesign
Outsourced
Shape / 3DCI® Interpretation
Environments
Manufacture& Design
Outsourcedin China
ManufactureMaterialSpecific
ManufactureDesign
Outsourced
Shape / 3DCI® Interpretation
Packaging
Manufacture& Design
Outsourcedin China
ManufactureMaterialSpecific
ManufactureTo Suit Tooling
Shape / 3DCI® Interpretation
SourcingOff the Shelf
Clothing
Manufacture& Design
Outsourcedin China
ManufactureMaterialSpecific
SourcingOff the Shelf
ManufactureDesign
Outsourced
Shape / 3DCI® Interpretation
The brands 2DCI is handed out to suppliers
Complete breakdown in 3D brand consistency, shape & execution
Procurement / Production
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Proposed
Methodology
Rocketfuel
Product Design & 3D Brand Agency
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Management of the brands 3DCI® will ensure brand consistency and hugely influence the 2DCI, maximising the brands full potential.
Product designed to meet the brands budget. Saving time and money.
Rocketfuel will successfully translate the brands 2D Brand CI into a documented 3DCI®.
1The resolved 3DCI® will then bestdeliver on the brands 3D productmarketing collateral, packaging, POS retail and popup stores.
23D brand toolkits will hugely improvemanagement efficiencies by saving project time and getting the best possible product value for the brands budget.
3
Ad Agencies
2D Brand CI
Suppliers
Design, production, activation, installation
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
ClientProduct
Design3D Strategy Engineering
Translating 2D into 3D
3D brand shape generation
Product design
All done in house
2DCI Acc Exec 3DCI® Client
3DCI®
Product, packaging, point of sale, clothing, environments
3D brand tool kits
Prototyping and sampling
Project management of production & manufacture
Rocketfuel
Supplier
1
Supplier
2
Supplier
3
3D brand consistency across all elementsDesigned to meet budgetAll products designed can be producedDeliverables meet rollout scheduleSuppliers costings can be compared apples for apples
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Our specialised
scope
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Shape Generation
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Shape Generation
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Packaging
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Packaging
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Products
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Products
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Product Glorifiers
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Product Glorifiers
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
POS Display Stands
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
POS Display Stands
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Bars
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Bars
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Retail Environments
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Retail Environments
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Pop-up Stores
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Pop-up Stores
All drawings are for design intent purposes only.
All drawings, designs, specifications, materials and electronic files contained herein remain the intellectual property of Rocketfuel CC. The work contained cannot be reproduced, distributed, or duplicated in any way without prior written agreement or transfer of the property rights on payment in full by the company or person who has received this document and related materials and files.
XX
JGDRAWN BY:
Lemon Bottle Glorifier
DRAWING No:
XX
ROCKETFUELUnit 3046 Beach RoadOld Castle Breweries, Woodstock 7925Cape Town, South AfricaTel: +27 (0) 21 448 8330e-mail: jason@rocketfuel.co.za
1:2.5
RF4D.192.DET.02
CHECKED:
2014-10-21
XX
A3XX
Lemon Bottle Glorifier
MODIFICATIONS
SCALE:APPROVED:
Flying Fish
BY
XX
REV:
XXXXXXX
SHT SIZE:
DATEREV
DATE:
XXXXXXXXXXXXXXXXXX
PO
A1NM
5
10
LK
J
I
H0
G ID
H
K L ME
8
CB
1
2
3
4
5
6
7
8
G
N O
F
P
1
E
40F
2
3
D
4
6
C
30
7
9
B
11
1010
9
11
A
20
J
50
Clear acrylic raiser
Vac-formed plastic backingPainted blue outside, white inside
Brushed aluminium ribs.Laser cut curved acrylic banner
with raised lettering
Vac-formed plastic lemonor suitable alternative
423
156
90
153
75
84
Acrylic base, uplight LEDsinside base
132132
20
252
101400
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Technical
Product Design & 3D Brand Agency
© ALL COPYRIGHT LAWS APPLY, 2015
Technical
Recommended