Rock on chapter 16

Rock On Chapter 16Loosen Up Your Brand

Andrea Nowlan MKTG 338-002

Not the same old song and dance…

• Improvisation• Color, Detail, Imagery• Constantly Changing• Carefree and Creative

Cover Art Comparison

Shakedown Street vs. Grateful Dead Sampler

The Grateful Dead teaches us to show our brand’s personality and to trust that our

customers will recognize our brand even if it looks a little “different.”

Questions:

• Can every company use the same strategy as Google and The Grateful Dead with their ever changing logo and designs? What potential problems could this cause?

• How does this relate to the idea of creating a universal personal brand image? Can it work for a personal brand as well?

Sources:1. Marketing Lessons from the Grateful Dead2. http://www.layoutsparks.com/pictures/request-343. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=Zn5u-

o0x4JlkLM:&imgrefurl=http://www.thegratefuldeadlyrics.com/&docid=a6nyK3lU9uMXNM&imgurl=http://www.thegratefuldeadlyrics.com/the-grateful-dead-photo-4.jpg&w=300&h=303&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=194&vpy=261&dur=784&hovh=226&hovw=223&tx=135&ty=210&sig=107472496929535028470&page=1&tbnh=135&tbnw=133&start=0&ndsp=22&ved=1t:429,r:8,s:0,i:178

4. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=TYNOSzPIIfsQ-M:&imgrefurl=http://collinhinds.blogspot.com/2012/10/the-grateful-dead-alpine-valley-1989.html&docid=nOQ36Rj_-g5I_M&imgurl=http://2.bp.blogspot.com/-VvginItRZpE/UItjvM9gDAI/AAAAAAAAAZE/BjrelTKX9zc/s640/grateful_dead_115.jpg&w=300&h=300&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=340&vpy=262&dur=8&hovh=225&hovw=225&tx=138&ty=199&sig=107472496929535028470&page=1&tbnh=135&tbnw=136&start=0&ndsp=22&ved=1t:429,r:9,s:0,i:181

5. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=IGtpCA4hV7UR9M:&imgrefurl=http://www.emek.net/posters/g/grateful_dead_details.html&docid=glvfbE98JHg3MM&imgurl=http://www.emek.net/dead_cover_lg.jpg&w=1200&h=1077&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=430&vpy=258&dur=351&hovh=187&hovw=208&tx=99&ty=111&sig=107472496929535028470&page=1&tbnh=137&tbnw=152&start=0&ndsp=22&ved=1t:429,r:17,s:0,i:205

Cont.6. http://www.google.com/imgres?

start=248&um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=6HyrsTJfslXCxM:&imgrefurl=http://www.hippieshop.com/cgi-bin/gold/category/21000GDPO&docid=CtJjDm5AfWJ7_M&imgurl=http://www.hippieshop.com/mas_assets/thumb/11523.jpg&w=400&h=400&ei=NaaxUNDbA-OV0QGBqoCoAw&zoom=1&iact=rc&dur=371&sig=107472496929535028470&page=9&tbnh=140&tbnw=140&ndsp=32&ved=1t:429,r:56,s:200,i:172&tx=82&ty=17

7. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=umW1Vwf7Jq0vZM:&imgrefurl=http://www.peterpracownik.com/pages/gratefully-yours-grateful-dead-rock-%26-roll-gratefully-yours-grateful-dead-g10.htm&docid=7dFtrEpr6SUiMM&imgurl=http://www.peterpracownik.com/pics/large-pics/gratefully-yours-grateful-dead-rock-%2526-roll-gratefully-yours-grateful-dead-g10.jpg&w=320&h=400&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=1014&vpy=56&dur=328&hovh=138&hovw=111&tx=94&ty=146&sig=107472496929535028470&page=3&tbnh=135&tbnw=108&start=54&ndsp=33&ved=1t:429,r:77,s:0,i:391