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Round4TrackA:BestPrac4ce:CustomizingERGStructuresand
IncreasingMemberEngagementFACILITATOR:CarolWatson/SeniorDirector,GlobalMemberEngagement/DiversityBestPrac:cesPRESENTERS:JasonGong/DiversityProgramsSpecialist/PinterestJus4nRobichaudKnepper/VicePresident,BusinessProgramManager–SmallMediumEnterprises/BankoftheWest(Chair&Founder,OUTWestLGBTAResourceGroup)
CustomizingERGStructuresandIncreasingMemberEngagement
JasonGong,DiversityProgramSpecialistPinterest
“We’retryingtobuildacatalogofideasfortheen4reworld.It’sonlyasgoodasthediversityofideasinsideit.”
OurPhilosophy
1.Startearly.2.Developkeypartnerships+programs.3.Embracetransparency.
ALiXleHistory…startearly.
• Foundedin2010byBenSilberman&EvanSharp• TracyChoujoins2011• “Wherearethenumbers?”-October2013• Pinterestreleasefirstdemographicdiversityreport-July2014• Pinterestsetspublicdiversityhiringgoals-July2015• PinteresthiresfirstHeadofDiversity,CandiceMorgan-January2016
KeyPartnershipsandPrograms
• Broadentalentpoolbyac4velyseekingcandidateswithnon-tradi4onaltechbackgroundsi.e.bootcamps,self-taught,non-coreschools,etc.)• Buildacommunityofcommuni4esinternallytopromoteeduca4onandfacilitateemployeeengagementandinclusion.• ConductworkforceresearchtobeXerunderstandbarrierstoinclusionandtestinterven4onstrategies.• Sharewhatwelearn.
TransparencyandAccountability
• HiringRateGoalsfor2016:• Engineeringroles:
• 30%female• 8%underrepresentedethnicbackgrounds
• Non-engineeringroles:• 12%underrepresentedethnicbackgrounds.
• Ensureatleast1personfromanunderrepresentedbackgroundand1femalecandidateisinterviewedforeveryopenleadershipposi4on.
EmployeeCommuni4es@Pinterest-DrivingImpactThroughInclusion
PinterestCommuni4es:BlackboardWomen@PinwheelsVets@
AreasofFocus:BusinessAlignment-recrui4ng,plagormdesign,userinterfaceandexperienceDevelopmentandReten4on-Careergrowth,mentoring,cross-func4onalprogramandprojectmanagement,leadershipdevelopmentCultureandCommunity-educa4on,awareness,empathy,policy,philanthropy
BuildingCommunityandSustainingMomentum
• Membership• Leveragecorporatecommunica:onsteamtosecureresourcingandaccesstointernalandexternalcommschannels
• Resources• Execu:vesponsorscommitcapitaltosupportemployeecommunitygoalsandstrategy
• BusinessAlignment• Allexecu:vesponsorsarebusinessleaderswhoseinsightsdirectlyinformstrategythatdrivesimpacti.e.design,engineering,
recrui:ng,etc.• Influence
• Execu:vesponsorsadvocatefortheEmployeeCommuni:estheysupportandac:velyengagemanagementteampeersindiscussionsregardingUnconsciousBias,GrowthMindsetandaccountabilityachievingourhiringgoals
AligningforImpact • Monthlyleadandreferralgenera:on.
• Alignmentwithengineeringandbusinessrecrui:ngtoiden:fytargetedandstrategicreferralopportuni:es.
• Industryexperiencedandcampusrecruitmentsupport.
• Engagementthroughoutcandidatelifecycle-outreach,interviewsandclosing.
AllEmployeeCommuni:eshaveestablishedemployeereferralandleadgoalsalignedwithcompanyhiringgoalsforemployeesfromunderrepresentedbackgrounds.
ThankYou!
Ques4ons?Email:jgong@pinterest.com
CustomizingERGStructuresandIncreasingMemberEngagement
Jus4nKnepper,VP–ERGFounder&ChairBankoftheWest
Presenter
Jus4nKnepperVicePresident–ERGFounder&Chair,OUTWestLGBTAResourceGroupOver20yearsofmanagement,programdevelopment, thought leadershipandcommunica:onsexper:se,withahistory of developing programs and managing projects with unique innova:on to achieve company goals. Anexplorerandchange-agentatheart,hasalwayssoughtopportuni:estoengagecolleaguesinuniqueandculturaldevelopment ac:vi:es, to include the founding of two separate Employee Resource Groups. As a writer, he ispursuing a variety of projects, to include a self-published novel, screenplay and development of a leadershipmanagementbookbasedonhisLGBTAleadershipexperienceandinsights.
KeystoSuccessCOMMUNICATIONLEADERSHIPThisincludesawidearrayofchannels,formatsandcontent.
ü LGBTEduca:on
ü Interviews
ü News
ü Resources(internalandexternal)
ü Execu:veManagement
ü ERGLeadership
ü Chapter/Geo-CouncilAmbassadors
ü BusinessUnitManagement
Managingupversusdownandnaviga:ngthecorporatepoli:cs.
RESOURCESDiscussanddetermineyourcurrentandpoten:alresourcesforERGdevelopmentanddelivery.
ü Onlinevs.In-Person
ü BusinessPartners(internal)
ü KnowledgeExperts(external)
SeniorManagementPresenta4onKickingthemoutoftheCorporateCloset,thiseventpresentedtheopportunityforOUTWestleadershiptospeaktoagroupofseniorexecu:vesaboutwhoweare,whatwedo,andwhyitisdifferentfromallotherERG’s.
TELLUSLGBTASurveyUncoveringthegood,thebad,andtheugly,thisfirstsurveyprovidedawakeupcalloftherealityofwhatouremployeesthoughtandopinionsonwhatweshouldbedoing.InsupportofourLGBTAemployees.
FilmScreeningandFundraiserBringingtogetherthecommunityforeduca:on,celebra:onandfundraisingatthisuniqueandsuccessfulfilmscreeningeventofanewdocumentaryabouttheAIDSQuilt,thatincludedtheProducer/Directorofthefilm,benefi:ngalocalAIDSorganiza:on.
WhatWeDidToEngage…
UnderstandingMo4va4on
LeadersDrivenbyexposure,skillbuildingandsenseofpride.Needtohavededica:ontogo“aboveandbeyond”for the group, while maintaining quality jobperformance. Understands the balance betweentheir“dayjob”andtheir“gayjob”.
Audience(Members)Driven by relevance and inspira:on. Want tofeelapartoftheglobalandlocalini:a:ves,andknowthattheirvoiceisheard. Alsolookingtoconnectwiththecommunityand/orclients.
LeadershipEssen4alsRemember,thesearecorporate“volunteers”thatarenotdirectlyaccountabletotheERG,thereforeawarenessandsensi:vityinaddressingpar:cipa:onissuesshouldbemanagedwithempathyandacknowledgementofother“job”responsibili4esthatmayhaveimpededleadersfromprovidingthesupporttheywantedtocontribute.
Therearemul:plewaystoestablishanddriveaccountabilityofleaders.q EnsureacknowledgementtoSeniorManagementofworkcompletedq Provideexposure/accesstoSeniorManagementq Leveragetheirspecificskill-setandtargettheirpassionq Establish:melines,beflexiblewhileensuringcon:ngencyplanning(forcri:calitems)q Assignmentors(fornewLeaders)tosharebestprac:cesandexperienceinmanagingERG
tasksandresponsibili:esq Betransparentwith:mecommitmentsrequired(mee:ngs,off-siteevents,follow-up
ac:vi:es,etc.)
THEACCOUNTABILITY
COMMUNICATION§ LGBTEduca:on
ü Currenttopicsandissues
ü Localorganiza:ons/eventsü Historyandicons
§ Interviewsü Internalleadersandmembersü Communityleaders
ü LGBTOrganiza:onalLeaders
§ Newsü Currenteventsandpoli:csü Comingoutstories
ü History,interviews,events,etc.
§ Resources(internalandexternal)ü ERGandHumanResourcesü CommunityLGBTGroups/
Organiza:ons
ü OnlineLGBTResourcesü LGBTLeadersandMembers
ContentisKingRelevant and 4mely content delivered viamul4ple channels is key to a successful communica:onsstrategy. Communica:ons can be defined in many ways and delivered in a variety of formats, thusconsistency in your overall messaging and maximiza:on of communica:ons channels will enableincreasedengagementofemployees.
IntranetSite
eNewsleeer
WebEx/Webcasts
eLearning
Teleconference
In-PersonMee:ngs
WebEx/Webcasts
Mixers
Forums/Panels
Newsleeers
Flyers
ResourceGuides
Banners
T-Shirts
Communica4onEssen4alSTATIC
FRESH
Lists:SharingLGBTAlis:ngsofinternalandexternalresourcesites.
Statements/Facts:Placingkeymessages,suchasMission/VisionStatements,andrelevantgroup/communitydata.
Contacts:Providingcontactinforma:onandresourcestoengageemployeesforfurtherdialogueandpar:cipa:onensureauthen:cityandpersonaliza:onofthegroup.
Stories:Highlightsandin-depthar:clesaboutrecentevents(internalandexternal)thatalignwithyouroverallmission/vision.
Series:Modules/seriesofeduca:onalcontent(viaemail,ar:cles,WebEx,in-person,etc.)thatarerelevantandcurrent,aligningwithLGBTAtopics/issues.
Panels/Forums:Engagingvialiveeventss:mulatesexploratoryconversa:onsandfeedbackloopsessen:altoauthen:cengagement.
Emaildistribu:ontoERGMembersand/orERGsummitsandworkshopsthatseekstoengageandinformmembersatanindividuallevel.
INFORMAL
Intranetar:clesandpresenta:ons(byERGLeaders)thatproviderepor:ng,ini:a:veupdatesand/orrecapofaccomplishments.
FORMAL
IngredientsforEngagement
TOPICSTOUR POLITICALLYCORRECT GETTINGPERSONAL FUELACTIONo LGBTEduca:ono LGBTCommunityResourceso LGBTExperts/Speakerso WorkplaceRightso VolunteerOpportuni:eso LeadershipOpportuni:es
o CurrentLGBTLegalHighlightso RecentPoli:calWinso ResourcesforLGBTPoli:calEduca:ono CompanystanceonLGBTissues
o LGBTEmployeeBios/Interviewso LGBTVolunteerEventRecapo LocalHeroes/Leaderso EmployeeLGBTSurveys
o CallforLeaderso CallforIdeaso EventRecommenda:onso InviteCommunityStorieso ReferenceERGContacts&Resources
ShareYourStory
COMMUNITY ENGAGEMENT ERG PARTNERSHIP
EMPLOYEE ENGAGEMENT COMMUNITY ENGAGEMENT
EMPLOYEE EDUCATION EMPLOYEE ENGAGEMENT
Resources&Channelsü Whoareyourexperts?Leveragingexis4ngexperts.
• Currentcommunitypartnersandorganiza:ons• Knownspeakersandmovementleaders• Academicprofessionals• Personallyknown(throughERGnetwork–Family,
friends,colleaguesü Ensuringprofessionalismandaccuracy.
• Cross-checkyourresourcesandreferences• Validateresource/expertwithknownchannel/
authority• Conductreview/interviewofmaterial/person(s)
beforefullyengagingü ShelfLifeQC.
• Determineshelf-lifeofcontent• Schedulereviewofmaterial• U:lizemul:plereviewers/approvers
Communica4ons&Marke4ng Sponsorships&Philanthropy
PeerERGLeaders BusinessUnitLeaders/Management
• CorporateCommunica:onscanbeastrongallyingegngyourmessageouttotheemployeesand/ormedia.• Whatisthecommunica:onplahormavailable?• Cantheyhelpwrite/developcontent?
• Marke:ngisakeycomponenttoensurebrandingadherence.• Cantheyprovideassets(logos,banners,etc.)?• CanyourERGinformthecompanymarke:ng
strategy?
• CommunityAffairs(ortheequivalent)isgreatresourcetofindappropriatevolunteeropportuni:esandnon-profitorganiza:onstopartnerwith.• Isthereavolunteerstrackingplahorm?• IsthereanyCorporateGrants/Sponsorshipsto
alignwith?• Anyconnec:onswithkeyboards/community
centers?
• CombiningresourceswithpeerERG’scanresultinbiggereventsandincreasedimpact.
• Iden:fycommoncausesorcommuni:es(i.e.APIWellnessCenterofSF)thatprovidespartnershipopportuni:es.
• LearnfromexperienceERGleaders.
• Powerfulpartners(andadvocates)mayalreadyexistwithinyourorganiza:on.
• Engagethemtoaccesstheiremployees(emails,mee:ngs,etc.)
• Invitethemtobeguestspeakers(orspecialaeendees)toyourevents.
• Leveragetheirinfluencetobuildyournetworkandshareyourmission.
CustomizingERGStructuresandIncreasingMemberEngagement
Jus4nKnepper,VP–ERGFounder&ChairBankoftheWest
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