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A B O U T S W I S S . C H
Mediakit
M O N T H L Y M A G A Z I N E “ R U S S I A N S W I T Z E R L A N D ”
«РШ» (“Russian Switzerland”) describes the unique and extraordinarily beautiful Alpine country of Switzerland. Among the Swiss population of about 7.5 million, there are approximately 50,000 Russian speakers.
«РШ» is the only regular and independent source of information about Switzerland in Russian.
«РШ» publishes life stories of Russian-speaking people living in Switzerland as well as covers history, political, legal and economical aspects of Swiss society. It tells about living style and leisure habits as well as about cultural events. It also portraits interesting people, living in Switzerland. All texts are written exclusively for “Russian Switzerland”. We are covering topics and events from the perspective of the Russian-speaking residents of Switzerland.
«РШ» publishes experts’ opinions and is a trustful source of information. It also has the most comprehensive catalogue of products and services for our readers.
“ RUSSIAN SWITZERLAND” HAS OVER 20,000
REGULAR READERS
ВА ЛЬТЕР ГЕ ЛЕР
Швейцарский энтузиаст и историк-
любитель более тридцати лет занимается
музеем Суворова в Гларусе 50
CHF 7.20
Р У С С К А Я
Ш В Е Й Ц А Р И Я
A B O U T S W I S S . C H
9 / 2
017 сентябрь / 2017
#14
4
Все о Швейцарии на русском языке
Schweizer Magazin auf russisch
Magazine suisse en russe
К О Р О В А И Д Р У Г И Е
П Р Е Т Е Н Д Е Н Т Ы Н А З В А Н И Е
Ж И В О Г О С И М В О Л А
Ш В Е Й Ц А Р И И
52
М А РЬЮ ВУ Н Д ЕР
Цюрихский доктор-ортодонт
в детстве любила балет и бабуш-
кины праздники в Петербурге 12
Издается с 2004 года
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0 9
1
A B O U T S W I S S . C H
Mediakit
I N T E R N E T P O R T A LA B O U T S W I S S . C H
The website www.aboutswiss.cом is the unique informational platform of Russian-speaking Internet in Switzerland. It comprises the most comprehensive source of information about the latest events in the country and covers a broad spectrum of topics — political, economical, financial and business news; extraordinary, sport and cultural events; Swiss publications digests; photo reports; Swiss Yellow Pages; event calendars and classifieds.
INTERNET PORTAL WWW.ABOUTSWISS.CОМ
IS THE UNIQUE INFORMATIONAL PLATFORM
2
A B O U T S W I S S . C H
Mediakit
P R O J E C T ’ S H I S T O R Y
The project “Russian Switzerland” has started back in 2000 with a creation of an Internet forum for Russian-speaking residents of Switzerland
The forum development resulted in the emergence of the web page “Russians in Switzerland” later (in 2003) renamed as “Russian Switzerland” and moved to the website ruswiss.ch.
Ruswiss.ch has been rapidly developing as the place for virtual communication of Swiss Russian speakers and, simultaneously, as an information resource covering a variety of life aspects studies, work, and business activities in the country.
In April 2004, on the basis of ruswiss.ch resources, a printed Russian-language edition of the «Russian Switzerland» was launched, which subsequently turned into the monthly Swiss magazine in Russian of the same name.
By its tenth anniversary, the magazine was rebraneded. It was named «РШ» and shifted its focus to Switzerland.
IN APRIL 2004 RUSWISS.CH STARTED ITS PRINTED
EDITION “RUSSIAN SWITZERLAND”
In April 2004 ruswiss.ch started its
printed edition “Russian Switzerland”,
which turned into monthly Swiss
Magazine in Russian language with
the same name. In 10 years, the magazine
was rebranded.
Е ЛЕН А Щ ЕРБА КОВА
Она танцевала у Моисеева,
а сейчас руководит этим
знаменитым ансамблем 58
CHF 7.20
Р У С С К А Я
Ш В Е Й Ц А Р И Я
A B O U T S W I S S . C H
05 / 2
017 май / 2017
#14
1
Все о Швейцарии на русском языке
Schweizer Magazin auf russisch
Magazine suisse en russe
1 9 1 7 – 2 0 1 7 :
« Ц Ю Р И Х — П Е Т Р О Г Р А Д ,
Б И Л Е Т В О Д И Н К О Н Е Ц »
50
МОНИК А БОНФА НТИ
«Железная леди» десять лет
командует полицией кантона
Женева 18
9 7 7 1 6 6 0 8 3 6 0 0 1
0 5
Издается с 2004 года
3
Mediakit
“ RUSSIAN SWITZERLAND” EMPLOYS THE MOST
CURIOUS JOURNALISTS AND PHOTOGRAPHERS
ALERT TO AN OCCASION
The magazine also does not limit topics of coverage. Every interesting and sound event taking place in Switzerland will be a subject of interest for our constructive and independent journalists. Most of photo images appearing in the Magazine are exclusively taken for “Russian Switzerland”. We respect intercultural differences.
“Panorama” is a mix of
diff erent important or
amusing stories about
events that have taken
place during the past
month.
“Politics”, “Society”,
“Culture”, “Health”, “Kids’
Page” are other regular
topics of “Russian
Switzerland”.
“Reports” — coverage
of various events taken
place in Switzerland
O U R T E A MA N D T O P I C S
Yuri OboznyThe editor of the GenevaBureau
Vsevolod BernsteinColumnist
Andrey FedorchenkoIllustrator
Yauheni AleinikWebsite Editor
Sergey LakutinColumnist
Artem KostukevitchIllustrator
Lilia HuxEditor of the Culture Department
Anna MatveevaColumnist
Ludmila KruchkovaColumnist
Ludmila LaubeJournalist
Maria KrishatEditor of the «Country» column
Marina Karlin Publisher, Editor-in-chief
Igor PetrovJournalist
Alexander Peske Publisher
Emilia Nazarenko Journalist
Mikhail SautkinJournalist
Olga VartanianPhotoreporter
4
A B O U T S W I S S . C H
Mediakit
“ RUSSIAN SWITZERLAND” HAS OVER 20,000
REGULAR READERS
D I S T R I B U T I O N A N D S U B S C R I P T I O N
The magazine is distributed by subscription and through the retail network throughout Switzerland. It is available at newsstands with the international press and can be ordered in some other kiosks.
The magazine is also distributed at all airports of Switzerland, at many hotels of the country, at visa centers in Moscow and St. Petersburg and other Russian cities.
«РШ» can be found in the embassies and consular departments of the Russian Federation, Ukraine, Belarus and Kazakhstan in the cities of Bern and Geneva, as well as at Russian Orthodox churches of Geneva and Zurich, booksellers and grocery stores with a Russian-speaking clientele.
Subscription to the magazine
The most loyal RS readers are subscribers of the magazine.
«РШ» enjoys one of the most convenient and effective subscription systems in Switzerland for Russian-speaking residents of the country.For subscription questions, please call +41 (0) 32 510 11 92 or write an email to abo@aboutswiss.ch.
The cost of an annual subscription to the magazine «РШ»: 75 CHF — for Switzerland and 85 EUR — for the rest of Europe
READERS
Russian-speaking population of
Switzerland and other nationals reading
in Russian. Businessmen and specialists,
and tourists from the former USSR
countries.
The readers of “Russian Switzerland”
are democratic people of inquisitive bent,
adherent to active life, following latest
trends and fashion, frequent travelers.
MAGAZINE DEVELOPMENT
Large-scale advertising campaign,
cultural sponsorship, distribution
support, feedback from the readers.
“Russian Switzerland” keeps in touch
with the readers and promotes interactive
activities, inviting them to participate in
various actions and opinion polls. It also
arranges activities within the framework
of bilateral agreements with the
distributors’ companies.
5
A B O U T S W I S S . C H
Mediakit
А D V E R T I S I N G A N D S P E C I A L P R O J E C T S
Cover Pages
An advertisement published on the cover page generally forms consumer’s perception of a brand as a high quality, well-established product and increases it’s attractiveness to a consumer.
2nd cover page (inner side of the front cover) forms an image of a market leader, increases recognition and loyalty to a brand.
3rd cover page (inner side of the back cover) increases recognition up to 35% as some readers tend to review a magazine from the back.
4th cover page increases brand’s recognition rate up to 60%.
Advertisements on a display
Advertisements on a display increase recognition of a brand and allows for a contextual perception.
Special projects
Appendix — tailor-made thematic booklets, created upon customer’s request.
Insert — your advertisement in the form of a flyer or brochure glued in on one of the pages. This original format attracts a special attention of a reader.
Special Advertising Section — special section in the magazine devoted to a selected topic and marked as a “Special Advertising Section” combining text report and visual advertisement. The written style of this section conforms stylistically with other reports in the magazine and builds a genuine reader’s association between advertisement and the context.
Enclosure — tailored advertising medium, that can be enclosed to the issue (booklet, postcard, bookmark, cd, etc.).
best of switzerlandrecommended by gübelin
Luzern Zürich Basel Bern St. Moritz Genève Lugano
6
1/3
58 × 243
A B O U T S W I S S . C H
Mediakit
A D V E R T I S I N G R A T E S A N D T E C H N I C A L D A T A
Formats Width × Height, mm Price, CHF
1/1 page 215 × 283 3000
1/2 page 215 × 141 1500
1/3 page (horizontal) 181 × 77 1000
(horizontal, without fields) 215 × 93
(vertical) 58 × 243
(vertical, without fields) 71 × 283
1/4 page 181 × 58 750
1/9 page 58 × 77 330
Back cover page 215 × 283 4500
Inner side of the front or the back cover pages 215 × 283 3600
Extra charge of 10% applies to special placing (specifi c page in the magazine).
The following discounts apply to repeated publications: 3 publications — 7%, 6 publications — 10%, 12 publications — 15%.
For placing classifi ed advertisements in the events, goods and services sections, as well as “yellow pages”
of Switzerland — please refer to www.aboutswiss.com/ads
DATA TRANSMISSION
1 E-mail
2 FTP
FILE FORMATS
1 Adobe Illustrator (EPS)
2 Adobe InDesign
3 Adobe Photoshop (TIFF, EPS)
4 PDF
TECHNICAL SPECIFICATIONS
1 The size of the printed page specifi ed in the layout should correspond to the format of
the advertising module + 3-5 mm on each side (for modules in the edge).
2 Together with the layout fi les of all images and fonts used in the work must be
submitted.
3 All used colors and images should be represented in the CMYK model.
4 The resolution of raster images should be 300 dpi
5 In layouts in Adobe Illustrator EPS format all fonts must be converted to curves
6 In the case of a PDF layout, all fonts must be embedded
7 It is recommended to use Type 1 fonts
8 The total color volume (Total Ink) should not exceed 300% (black — 98%)
1/1
215 × 283 mm
1/2
215 × 141 mm 1/3
181 × 77 mm
1/9
58 × 771/4
181 × 58 mm
1/3
58 × 243
1/3
71 × 283
1/3
215 × 93 mm
7
A B O U T S W I S S . C H
Mediakit
O N L I N EA D V E R T I S I N GO N A B O U T S W I S S . C H
Specification of ads
StandardFrom 1 to 5 banners in one placement. Automatic random string of shows.
PriorityFrom 1 to 5 banners in one placement. Automatic random string of shows with priority (your banner will appear more often than others).
ExclusiveExclusive showing a banner on one placement.
11194 × 200 px*770 × 190 px**
CHF 100.00 per weekCHF 360.00 per month
CHF 120.00 per week CHF 440.00 per month
CHF 250.00 per weekCHF 1’000.00 per month
2 366 × 500 px*770 × 520 px**
CHF 70.00 per weekCHF 240.00 per month
CHF 100.00 per weekCHF 360.00 per month
CHF 220.00 per weekCHF 800.00 per month
* The size of the banner for the full version of the website.
** Banner size for mobile site version.
Files in the formats GIF, JPEG, PNG can be accepted. If the banner does not match the size requirements and the fi le format,
the cost of preparing the fi le for publishing is 50 CHF
1
2
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A B O U T S W I S S . C H
Mediakit
C O N T A C T U S
For queries related to advertising in the «РШ» magazine or on the website aboutswiss.ch please contact the department of advertising and marketing of Russische Scweiz Media editorial board to Olga Ivanova-Schmidt by phone +41 (0) 79 780 37 05 or os@aboutswiss.ch
OUR PROJECTS
1 Monthly magazine “Russian Switzerland”
2 Information portal www.aboutswiss.ch
3 Guide books;
4 Series of practical aid-books to help Russian- speaking
people in their daily lives.
ВЕНИ А МИН СМЕ ХОВ
Оглядываясь назад, еще раз пройти
по старым следам с нежностью
и ностальгией 62
CHF 7.20
Р У С С К А Я
Ш В Е Й Ц А Р И Я
A B O U T S W I S S . C H
7–8
/ 201
7 июль — август / 2017
#14
3
Все о Швейцарии на русском языке
Schweizer Magazin auf russisch
Magazine suisse en russe
И З Л О З А Н Н Ы В А Н Т А Р К Т И Д У :
У Н И К А Л Ь Н А Я М Е Ж Д У Н А Р О Д Н А Я
Э К С П Е Д И Ц И Я
8
О ЛЬГА И О ЛЕГ ТАТА РИНЦ ЕВЫ
Где можно изучить азбуку совре-
менного искусства и как делаются
международные звезды 50
Издается с 2004 года
9 7 7 1 6 6 0 8 3 6 0 0 1
0 7
И М Е Н Е М К О Н Ф Е Д Е Р А Ц И И
С Е Р Г Е Й Л А К У Т И Н
Сборник статей швейцарского адвоката
П Р А В О В А Я А З Б У К А
Д Л Я З Н А Т О К О В И Н Е Т О Л Ь К О
9
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