RTBF TV AUDIENCES - MediaSpecs€¦ · top 5 rating% bresil/suisse 19 france/croatie 18...

Russian story WORLD CUP 2018

RTBF TV AUDIENCES

MATCH AFTER MATCH ON RTBF TV

CIM Audimetrie ; South ; 14/06-28/06/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)

10%

3% 6%

17%

6% 8% 9% 11% 8%

13% 19%

29%

5%

16%

5% 8%

13% 7% 6%

14%

5% 10%

15%

6% 7% 10%

27%

7% 12%

9% 10% 14%

2%

8% 5% 8%

1% 3% 5%

11%

1% 2% 6%

13%

2%

31%

4% 0%

52%

39%

50%

58%

46%

55% 51% 49%

45%

63%

56%

90%

48% 49% 48% 47% 43%

62%

52% 54%

43%

55% 50%

56%

48%

39%

91%

45%

53% 58% 57%

46%

15%

30%

47%

28%

12% 11%

48%

41%

12% 9%

50% 48%

17%

85%

40%

1%

Rating & Share – 15-54 years

Rating Share

1st Round

MATCH AFTER MATCH ON RTBF TV

CIM Audimetrie ; South ; 30/06-15/07/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)

10% 13% 12% 13%

10%

32%

7%

16% 11%

30%

8% 12%

34%

15%

22% 18%

61% 58%

73%

55%

74%

86%

62% 59%

65%

85%

64%

58%

90%

55%

87%

70%

Rating & Share – 15-54 years

Rating Share

Final Round

TOP 5 RATING%

BRESIL/SUISSE 19

FRANCE/CROATIE 18

PORTUGAL/ESPAGNE 17

COLOMBIE/ANGLETERRE 16

TUNISIE/ANGLETERRE 16

Average TOP 5 17

TV TOP 5 (without Red Devils)

CIM Audimetrie ; South ; 14/06-15/07/2018 ; 15-54 years ; Rating% (Live+vosdal)

Average rating% 15-54

Average rating% 15-54

Average share% 15-54

1st round 9 47

1/8 14 66

1/4 15 70

1/2 23 72

Final 18 70

Average 11 54

THE DIFFERENT PHASES OF THE COMPETITION

CIM Audimetrie ; South ; 14/06-15/07/2018 ;15-54 years ; Average rating% (Live+vosdal) & TTVsh% (Live only)

THE GLOBAL AUDIENCE

Cumulated reach

Total viewers

3.946.832 (90%)

CIM Audimetrie ; South ; 14/06-15/07/2018 ; 4+; Cumulated reach 10’cons. (Live+vosdal)

Average Rating Average Rating% Average Share% Cum. Coverage% Average nbr of

matches watched

Total viewers 535.295 12 49 90 11,7

15-54 269.575 11 54 89 10,7

Men 18-54 153.940 14 61 91 12,7

Women 18-54 104.871 9 45 88 9,2

PRP 18-54 177.561 12 51 91 11,6

MEN, WOMEN AND PRP ?

CIM Audimetrie ; South ; 14/06-15/07/2018 ; TTVsh% (Live only); Cumulated reach% 10’cons. & Rating% (Live+vosdal)

AUVIO REPORT

MATCH AFTER MATCH ON AUVIO

RTBF; streaming live Auvio ; 14/06-28/06/2018 ; unique visitors

47.141

40.967 39.525 38.557

36.614 37.350

24.871 27.070

23.560

44.409 45.547

107.525

47.345 43.216

50.033

42.772 40.278

74.807

36.818 41.256

44.675

54.540

40.098

59.596

36.367

28.893

79.893

26.254

42.890 38.747

27.537

37.991

14.000

27.828

45.516 50.559

8.377 12.847

54.516

45.815

23.059

10.107

51.573

42.883

14.233

72.234

45.301

20.965

Streaming live Auvio - Unique visitors Avg 1st round : 40.562

1st Round

MATCH AFTER MATCH ON AUVIO

RTBF; streaming live Auvio ; 30/06-15/07/2018 ; unique visitors

56.463

49.137

62.998 63.756

76.504

105.409

54.773

74.619

88.418 91.560

42.098

65.681

106.497

66.503

87.125 86.026

Streaming live Auvio - Unique visitors Avg Final round : 73.598 Avg WC : 48.821

Final Round

AUVIO : INCREMENTAL VS TV

RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ - Incremental = reach « Auvio + TV » versus reach TV only

+6%

+12%

+8%

+4%

+7% +6% +4% +4% +4% +5% +4%

+6%

+11%

+4%

+11%

+6% +5%

+13%

+7% +4%

+11%

+7% +4%

+12%

+5% +4% +5% +4% +5% +6%

+4% +4% +7%

+4%

+9% +7%

+5% +4%

+9%

+6%

+11%

+4%

+9%

+5% +6% +4%

+10%

+62%

Incremental Auvio – Total viewers Avg incremental 1st round : +6%

The lowest TV

audience but the

best Auvio incremental

1st Round

AUVIO : INCREMENTAL VS TV

RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ - Incremental = reach « Auvio + TV » versus reach TV only

+6%

+12%

+7%

+6%

+9%

+5%

+9%

+6%

+10%

+5%

+6% +6%

+5% +5%

+6%

+7%

Incremental Auvio – Total viewers

Final Round

Avg incremental Final round : +6% Avg incremental WC : +6%

HIGHER INCREMENTAL IN THE AFTERNOON (WEEKDAYS)

RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ 10’cons - Incremental = reach « Auvio + TV » versus reach TV only

+6%

+12%

+8%

+4%

+7% +6%

+4% +4% +4%

+5%

+4%

+6%

+11%

+4%

+11%

+6%

+5%

+13%

+7%

+4%

+11%

+7%

+4%

+12%

+5%

+4%

+5%

+4% +5%

+6%

+4% +4%

+7%

+4%

+9%

+7%

+5%

+4%

+9%

+6%

+11%

+4%

+9%

+5% +6%

+4%

+10%

Incremental Auvio – Total viewers …+62%

Weekdays at 14:00 Weekdays, simultaneous at 16:00

1st Round

HIGHER INCREMENTAL ON MEN & YOUNG PEOPLE

RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 10’cons- Incremental = reach « Auvio + TV » versus reach TV only

INCREMENTAL VS TV

MEN WOMEN 18-34 35-54 55+

+9% +2% +16% +6% +2%

TOP 5 Total visitors

URUGUAY/FRANCE 88.418

FRANCE/CROATIE 86.026

BRESIL/MEXIQUE 76.504

PORTUGAL/MAROC 74.807

COLOMBIE/ANGLETERRE 74.619

Average TOP 5 80.075

AUVIO TOP 5 (without Red Devils)

RTBF; streaming live Auvio ; 14/06-15/07/2018 ; unique visitors

Average unique visitors Total visitors 18-54

1st round 40.562 34.072

1/8 67.957 56.608

1/4 71.939 59.782

1/2 86.500 72.574

Final 86.026 73.466

Average 48.821 40.912

THE DIFFERENT PHASES OF THE COMPETITION

RTBF; streaming live Auvio ; 14/06-15/07/2018 ; unique visitors

DIGITAL AUDIENCE : MORE MEN & MORE YOUNG PEOPLE

RTBF; AUVIO LIVE 14/06-15/07/2018 ; unique visitors - CIM Audimetrie / South ; profil% (Live + vosdal)

9% 2%

18%

53%

31%

31%

42%

14%

RTBF TV Auvio

-18 18-34 35-54 55+

58%

85%

42%

15%

RTBF TV Auvio

Men Women

RED DEVILS EFFECT

RED DEVILS : MATCH AFTER MATCH ON RTBF TV

CIM Audimetrie ; South ; 14/06-15/07/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)

29% 27% 31% 32% 30% 34% 22%

90% 91% 85% 86% 85% 90% 87%

Rating & Share – 15-54 years

Rating Share

RTBF TV : EVERYBODY IN BLACK, YELLOW & RED !

54

11

47

9

87

29

Average Share Average Rating

With Red Devils Without Red Devils

CIM Audimetrie South ; 14/06-15/07/2018 ; 15-54 years; TTVsh% (Live only) ; Rating% (Live+vosdal)

Cumulated reach 10’cons.

4+ 78%

15-54 76%

MEN 18-54 78%

WOMEN 18-54 75%

PRP 18-54 79%

RED DEVILS COVERAGE

CIM Audimetrie ; South ; 14/06-15/07/2018 ; Reach% 10 min (Live+vosdal)

BELGIUM TV AUDIENCE : MORE WOMEN

CIM Audimetrie / South ; 14/06-15/07/2018 profil% (Live + vosdal)

9% 12%

18% 17%

31% 30%

42% 40%

Average Red Devils

-18 18-34 35-54 55+

58% 51%

42% 49%

Average Red Devils

Men Women

BELGIUM AUVIO AUDIENCE : MORE WOMEN

RTBF; AUVIO LIVE 14/06-15/07/2018 ; unique visitors

2% 2%

53% 52%

31% 32%

14% 14%

Average Red Devils

-18 18-34 35-54 55+

85% 74%

15% 26%

Average Red Devils

Men Women

RECORDS FOR THE RED DEVILS MATCHES

CIM Audimetrie ; South

Best Share France - Belgium

94%

More women

49%

VS World Cup 2014 & Euro 2016

MEN 18-54 Average profile

COMPARISON WITH WC 2014

2014 2018

Average Rating% Average Share% Average Rating% Average Share%

Total viewers 11,9 43,1 12,2 (+3%) 49,1 (+14%)

15-54 11,6 46,2 11,2 53,6 (+16%)

Men 18-54 14,1 52,6 13,8 60,8 (+16%)

BEST EDITION EVER (Shr%) !

CIM Audimetrie ; South ; 14/06-15/07/2018 ; TTVsh% (Live only); Rating% (Live+vosdal)

RTBF BOOSTER

RTBF TV : INCREASING TV SHARE

Share La Une + La Deux : 21%

WC 2018 vs June-July 2017

+119%

WC 2018 vs 01-13/06/2018

+67%

CIM Audimetrie ; South ; 14/06-15/07/2018; 15-54 ; total day ; % evolution in TTVShare % (Live)

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