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RugNewsMagaziNePOB 441MORRis, NY 13808 ChaNgeseRviCRequested
RUG NEWSWWW.RUGNEWSANDDESIGN.COM
SEPT 2014
andDesign
MARKETDIRECTORY
Milennial MarketingRelax. It is fairly well agreed amongst the people who write
about it that no one knows how to market to millennials.
That said, the baby boomers (born 1946-1964) are down-
sizing, and the millennials (born early 1980’s-early 2000’s)
will soon be the biggest (24%) target market in the US,
and will hit 33% by 2020.
Millennials are educated and unpredictable in their buying
habits. They use social media, but don’t respond to push
media. Sarah Stroh, our “andDesign” editor, explored the
4 w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4
Walking the Market is NOW online at www.WalkingtheMarket.com
NO MIDDLE MARKET
THE NEW METAPHOR
ONE TIME KNOTTED
(TRADITIONAL PRODUCTION)
COLOR SAMPLES &REPEATING DESIGN/
SIZE
SHOPPERS
STYLE BUYERS
MILLENNIAL BUYERS (UNDER 40)STEP-UP BUYERS
ONLINE BUYERS (AMAZON.COM)BASELINE BUYERS (WALMART)
THE GROWTH INTERMEDIARYIS THE DESIGNER
Craigslist: TheBuy/Sell/Trade of RugsBy Sarah StrohWith a small break in trade shows, I started to think about
what happens with rugs when the seasons change. We
have written about where rugs come from; we have writ-
ten about the companies that make them; we write about
the retailers who buy them. Yet we rarely touch on what
happens when a consumer wants to upgrade, change
colors, or throw out a rug.
As a retailer or designer, how do you handle replacing
rugs? Will you help a consumer/client get rid of the old
while bringing in the new?
My first thought was Craigslist. The buy/sell/trade site has
locations in almost every corner of the United States. My
parents used Craigslist when they were staging their
apartment for sale. They used it again when they moved
into a new apartment. They wanted a different look while
searching for a deal. Their apartment was set up by my
mom’s ideas but a designer implemented it through
Craigslist and CB2. Craigslist helped bring Art Deco table
lights, a credenza and chairs. What about the rugs?
We all know that rugs tie a room together. They can be
expensive and not so expensive. They can be big or
small. As a retailer, what makes Craigslist your enemy and
your friend? Craigslist is a great way to find a deal. A “bet-
ter” deal is always your competitor. Someone can find
rugs if they search and understand rug terminology. It is
your enemy because people use flowery words to de-
scribe something at a good price. After reading over three
dozen Craigslist rug postings, this is my summary:
• Rug prices range on average from $50-$400 and
then from $1,000-5,000
• Rugs sizes are majority 5x8 and then 8x10
• Anything under $400 is tufted
• Good Oriental rugs are on Craigslist — larger than
9x12, prices starting at $1,500
• Almost all rugs need a proper cleaning
• Rugs are sold mainly for two reasons: 1. Moving or
2. Purchased new furniture and rug does not fit décor
• Picture quality is of a very low resolution
While retailers and wholesalers are not responsible for the
resale of rugs, the important thing to understand is how
consumers describe their rugs, how they have used their
rugs, and why they are selling the rugs. Understanding
the consumer, understanding the reason for a new rug, by
learning why they are getting rid of their old rug, is impor-
continued on page 7
ObservationsBy Leslie Stroh
continued on page 14
18
12
designers’ notebook
RUG NEWSand
WWW.RUGNEWSANDDESIGN.COM Design
28
26 HENRY P. JOHNSON, ALLIED ASID JOHNSON/BERMAN, BALTIMORE, MD
28 RITA ST. CLAIR, FASIDRITA ST. CLAIR ASSOCIATES, BALTIMORE, MD
ON THE COVER: SEPTEMBER 2014 —VIBRANT COLOR PALETTES AND A VARI-ETY OF RUG, ACCENT, BATH AND BEDDING PRODUCTS THAT COORDINATEACROSS CATEGORIES WILL TAKE CENTER STAGE IN FEIZY RUGS' NY SHOW-ROOM.
4 OBSERVATIONS — BY LESLIE STROH
CRAIGSLIST: THE BUY/SELL/TRADE OF RUGS — BY SARAH STROH
8 SOCIAL MEDIA PART FOUR: VIDEO — BY MIKE COHEN
13 HIDDEN BEAUTY WITHIN RUGS — BY SARAH STROH
19 PRESENTING KNOTTED RUGS
21 NEW YORK HOME FASHIONS MARKET
24 THE RUG MAKING PROCESS 4 - 5
COLLECTIONS: FALL INTRODUCTIONS10 HAROUNIAN RUGS INTERNATIONAL, BACOVA, ORIAN RUGS, KAS RUGS
12 LOOMINARIES, ARZU STUDIO HOPE, FEIZY, TAMARIAN
14 FOREIGN ACCENTS, JAUNTY, MOHAWK HOME, MAPLE RUGS
16 LIORA MANNÉ, RIZZY HOME, NOURISON, COURISTAN
18 CAPEL, JAIPUR RUGS, AMS IMPORTS, MOMENI
COLLECTIONS: HAND KNOTTED20 EBISONS HAROUNIAN IMPORTS, NEW MOON RUG, TIBET RUG COMPANY,
DUE PROCESS STABLE TRADING COMPANY
22 MODERN NATURE DESIGN, KALATY, ART RESOURCES, ROBIN GRAY
S E P T E M B E R 2 0 1 4 w w w. rugnewsanddesign.com 7
tant. Below are six interesting post-
ings on Craigslist of rugs for sale.
In the final example I was able to
interview the seller.
1. Beautiful Large PersianArea Rug $200“Beautiful large Persian arearug. Hand Woven. Excellentcondition. Relocating and needto sell immediately. Size7.1x11.2”
One of the pictures was of the rug
label, which stated: Nourison
PowerLoom Zoheda Collection,
Size 7.1 x 11.2, Fiber Content
100% Nourilonelfin, synthetic fiber.
Take note—this person could not
tell the difference between hand-
woven and powerloom. The photo-
graph of the Nourison label clearly
stated powerloom. For the price,
someone might not care. This type of
confusion can make it harder, if a
consumer associates handwoven
and $200, for you to make the sale of
a true handwoven Persian rug at the
right price. You might shake your
head thinking no one can mistake the
Walking the Market is NOW online at www.WalkingtheMarket.com
TAKE YOUR BABY HOME TO A CLEAN AND SAFE ENVIRONMENTOrganically Clean Your Area Rugs
No Chemicals, No Color Run, No Worries
The proof is in our process — check out our video online
1.855.573.8482 revitaRUGS.com
Walking The Marketonly at
www.rugnewsanddesign.com
Go to Market — Every Market
From the comfort of your couch
Or your desk, if you must
12 times a year
Staged room, room setting, photograph used to sell rug on
Craigslist — modern rug — low pile, white & blue.
Craigslist:continued from page 4
continued on page 10
is published at 127 Main Street, Morris NY 13808 • (P.O. Box 441) Tel. 607-263-5411SENIOR EDITOR AND PUBLISHER: • Leslie Stroh • publisher@rugnewsanddesign.comDESIGNERS’ NOTEBOOK AND COLLECTIONS EDITOR: • Dasha Morgan• 828-676-6011
dasha.morgan@rugnewsanddesign.comandDESIGN EDITOR • Sarah Stroh. • sarah.stroh@rugnewsanddesign.comART DIRECTOR/PRODUCTION DIRECTOR • Ellen G Bair • ellen.bair@rugnewsanddesign.comCUSTOMER SERVICE: • 607-263-5411 • rugnews@rugnewsanddesign.comSubscriptions 1 Year:- $39.00 Domestic, $100.00 Canada, $162.00 International By Air. Payment in US $. Canada Agreement number: PM40063731 Return Undeliverable Canadian Addresses to: Station A PO Box 54, Windsor, ON N9A 6J5, email returns: il@imex.pb.com
Copyright © 2014 Rug News andDesign. All rights reserved. Online at www.rugnewsanddesign.com.Advertising is by invitation of the Publisher.
RUG NEWSand
WWW.RUGNEWSANDDESIGN.COMDesign
http://rugne.ws/care-fairwww.care-fair.org
Let’s recap. We started this series
discussing your need for a website
and a Facebook presence. We spent
a column going in-depth about
Twitter. We then went visual with
Instagram and Pinterest. Our next
logical step: video.
There are other video sites, but for
most people, video on the web equals
YouTube. YouTube is a social media
network in its own right. In addition to
posting your own videos, within your
“channel” you can create playlists, you
can subscribe to other users, post
comments, you name it.
YouTube is owned by Google, so
when you create your channel, you’ll
need to either log in with an existing
Google account, or create a new one.
Once you sign in, you will go straight
to a big “upload video” button. They
don’t waste your time. However, you
will also need to choose the menu item
called “My Channel” and customize
your page and prepare it for visitors.
At Rug News andDesign, our direct
presence on YouTube is kept to a
minimum, as much of our video is ag-
gregated from others, and is all or-
ganized and embedded on our own
website. We present videos posted
by our advertisers, our partners, un-
related videos that we feel may inter-
est our readers, and many created
and posted by our andDesign editor
Sarah Stroh.
Our video content may be found in two
locations. Videos about Knotted Rugs
are at rugne.ws/knottedrugsvideos and
all other videos are located at
rugne.ws/aboutrugsvideos – please
connect and have a look.
Browsing among the videos, you’ll
find a ten part series on buying
Oriental Rugs by Joe Aziz…
A video statement from Care & Fair
about their mission…
And a growing collection of videos
made by Sarah Stroh during and
about her recent visit to India for the
EYE AM THE RUG INDUSTRY. WE
ARE WATCHING: Visual Campaign.
But enough about our videos. This is
about YOUR videos. So get to work
and start posting.
We would be remiss, in a discussion
of video on the web, if we did not
mention Vine. Vine, owned by Twitter,
has been called “Instagram for
video.” Vine users post six-second-
long looping video clips.
Vine won’t do much for you as a di-
rect selling tool. However, as a light-
hearted report from the floor at rug
shows, or as a way to introduce your
salesmen in a casual, friendly manner,
Vine may be just the ticket. b
Social Media Part Four: VideoBy Mike Cohen
HIGH POINT, SPACE D-315 • ATLANTA, SPACE 6C5 • LAS VEGAS, SPACE A814 • TUPELO, SPACE 4340, BLDG 4
Showrooms
difference between the two. You
would be wrong, and yes, the person
who wants a true Persian rug proba-
bly might have looked on Craigslist
first. Suggestion: if you run across this
type of customer (the one who does
not understand the difference) explain
to them in five points or less the dif-
ferences between powerloom and
hand knotted. Even better, put a hand
knotted rug right next to a powerloom
to show the visual difference. Some
people do better with visual explana-
tion than with words.
2. Modern rug – Low Pile –White & Blue – Large 8x10 –New $250“Great style & design, low pile rug-gorgeous blue and white color.Large 8x10. Brand New forStaging only”
The tags used to pull up this rug in
Craigslist Search were “Blueprint furni-
ture, room and board, Cantoni, Mid
century modern, West Elm, Crate and
Barrel, CB2, Regency, Designer,
Staging, Rugs, Modern, Z Gallerie, Z
Gallery, HD Buttercup, Chic, White,
Knoll, Eames, Herman Miller,
Contemporary.”
There are three interesting things in
this post: A) the reason for the sale—
the rug was used in a room staging,
B) the tags used for the Craigslist
1 0
colle
ctio
ns Harounian RugsInternational -
The DimensionCollection,
design# V-1002 Blue,is available in sizes,
5' x 7'8" and 7'6" x9'6". It is hand tufted
with quality wool inIndia.
Bacova -This new introduction,Cashion, features mi-
crofiber yarn-dyedPolyester woven withfour colors in cut pileconstruction. The lux-urious super soft con-
struction offers easycare, stain resistant,
washable, with a non-skid latex backing.
Orian Rugs - Welcome to Spoleto,a vibrant explosion ofcolorful yarns woveninto exciting artworkfor your floor.
KAS Rugs - This handsomerug, 4582 SilverSage Oushak, isfrom the FlorenceCollection of awool and viscoseblend that hasbeen hand tuftedin India.
Craigslist:continued from page 7
continued on page 23
200 N. Hamilton St.French Accents Rugs & Tapestries, Inc. . . . . . . . .N Ct 339
IHFCBernards, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M230Boga Rugs . . . . . . . . . . . . . . . . . . . . . . . . . M326 Pavilions Central Oriental Rugs . . . . . . . . . . . . . . . . . M304 PavilionsClassic Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D443CODARUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H220Company C Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . D431Dalyn Rug Company . . . . . . . . . . . . . . . . . . . . . . . . . .D315DellaRobbia Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .D720Dreamweavers, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . H407Emdee . . . . . . . . . . . . . . . . . . . . . . . . . . . . IH304 InterHallForeign Accents Contemporary Rugs . . . . . . . . . . . . .H513French Market Collection . . . . . . . . . . . . . . IH310 InterHallGlobal Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D220Hellenic Rugs Canada . . . . . . . . . . . . . . . . M318 PavilionsJANUS et Cie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M130Jatex International, Inc. . . . . . . . . . . . . . . . . . . . . . . . .D301Jaunty Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D329JLA Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G382Karastan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H309Kas Oriental Rugs, Inc. . . . . . . . . . . . . . . . . . . . . . . . .G270Lacefield Designs . . . . . . . . . . . . . . . . . . . . . . D319, D322Liora Manne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H412Loloi Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D320Mirza Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M307AMoe’s Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C429Momeni, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G369Nourison Industries . . . . . . . . . . . . . . . . . . IH101 InterHallOriental Weavers . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G276Palecek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D202Rugs America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G373Straaton Southeast, Inc. . . . . . . . . . . . . . . . . . . . . . . D340Tayse Rugs . . . . . . . . . . . . . . . . . . . . . . . . . M313 PavilionsTigerrags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H403Trans-Ocean Import Co Inc . . . . . . . . . . . . . . . . . . . . .H412Uttermost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C448Wildcat Territory . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H213Wish Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H403
Market SquareArt Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .294Asia Minor Carpets Inc . . . . . . . . . . . . . . . . . . . . . . . . . 140Barn on Sweetwood, The . . . . . . . . . . . . . . . . . . G-22 ADCBokara Rug Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .204Capel Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112DeLoach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G-55 ADCDue Process Stable Trading Co. . . . . . . . . . . . . . . . . . . 216 Feizy Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143, 145Kalaty Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .202Luisana Designs and Antiques . . . . . . . . . . . G-30,31 ADCMadcap Cottage . . . . . . . . . . . . . . . . . . . . . . . . . G-24 ADCSafavieh . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117, 120, 121Togar Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278Vintage Persian Rugs by Jubin Tavakol . . . . . . . . G-60 ADCWhitehall Antiques . . . . . . . . . . . . . . . . . . . . . . . G-54 ADC
ShowplaceAkara Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3400Amer Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3415B.S. Trading Rug, LLC . . . . . . . . . . . . . . . . . . . . . . . . . 3100CHANDRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2405Creative Accents . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5000Four Hands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4101Jaipur Rugs, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3300Kaleen Rugs, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .2345Lifestyles USA, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .3433LR Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3451Orian Rugs Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3233Rizzy Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3515Rug Factory Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . .3402SAMS International . . . . . . . . . . . . . . . . . . . . . . . . . . .3600Silkroute International . . . . . . . . . . . . . . . . . . . . . . . . .2350Surya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4100
Suites At Market SquareAmbiance Home Décor . . . . . . . . . . . . . . . . . . . . .M 3019 Anji Mountain . . . . . . . . . . . . . . . . . . . . . . . . . . . . .M-1035 Belgian Linen . . . . . . . . . . . . . . . . . . . . . . . G-7043 SALONCallisto Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G-1009Citak Rugs Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .M-1033Creative Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . .G-3045Davis & Davis Rugs . . . . . . . . . . . . . . . . . . G-7053 SALON Distinctive Carpets . . . . . . . . . . . . . . . . . . . . . . . . M-8000F.J. Kashanian Corp. . . . . . . . . . . . . . . . . . . . . . . . . G-2037Eccentric Luxuries. . . . . . . . . . . . . . . . . . . . . . .1-514 MIAPGlassisimo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G-4001J & D Oriental Rugs . . . . . . . . . . . . . . . . . . . . . . . .G-3040Julie Dasher Rugs . . . . . . . . . . . . . . . . . . . . . . . . . .M-1040 Karen Robertson Collection . . . . . . . . . . . . . . . . . G-2044Kevin O’Brien Studio . . . . . . . . . . . . . . . . . .G-6013 SALONLawrence of La Brea . . . . . . . . . . . . . . . . . . . . . . . G-1050Madisons, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . M-5025Mastour Fine Rugs Est 1890. . . . . . . . . . .G-3039, G-4042Michaelian Home . . . . . . . . . . . . . . . . . . . . . . . . . . G-1019New England Collection, The . . . . . . . . . . . . . . . . . G-1033New Moon Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . .G-8005Nomadic Trading Company . . . . . . . . . . . . . . . . . . .G-8005Patrick Charles Ltd . . . . . . . . . . . . . . . . . . . . . . . . . G-1015Peel & Company . . . . . . . . . . . . . . . . . . . . . . . . . . . G-4011Rug Market America, The . . . . . . . . . . . . . . . . . . M-1000ASaddleman’s of Santa Fe . . . . . . . . . . . . . .G-1044, 1044ATamarian Carpets . . . . . . . . . . . . . . . . . . . . . . . . . .G-5000V Rugs & Home . . . . . . . . . . . . . . . . . . . . .G-6032 SALON
WWW. I M C H I G H P O I N T M A R K E T . C OM
JOIN�THE�CONVERSATION:#DESIGNONHPMKT
/DESIGNONHPMKT @DESIGNONHPMKT @DESIGNONHPMKT
OCTOBER 18-23, 2014
RUGS@HIGH POINT MARKET
1 2
colle
ctio
ns Loominaries - A fashionable and
colorful rug from theirCustom Collection.
Arzu Studio Hope -The "Heaven" designis hand-knotted with100% sheep's wool
from the ClassicTraditional Collection.
It has 150 knots persquare inch.
Feizy - A dynamic wave of vi-brant colors can be seenin Feizy's exciting de-signs in rugs, accentsand throws. All that cap-ture the imagination.
Tamarian - Glypha BlueGrunge is a 100knot wool and silkdesign.
1525800 762800 1525 .c.c.zoroufy.zoroufy.zoroufy.c.zoroufy.cwwwwwwwww.zoroufywww.zoroufy1525800 762800 omom.c.c1525
Hidden Beauty Within RugsBy Sarah Stroh
1. 2.
3.
4.
use of social media with first time
mothers last year. Her basic finding
was that new mothers shop by
“word of mouth”—they want a con-
firming referral.
Along with shopping by “word of
mouth” comes shopping by comput-
er. This is a computer literate genera-
tion who shop when the store is
open—usually after 8 pm at night.
This creates a problem for brick and
mortar without an e-commerce
Internet presence, and a bigger prob-
lem for brick and mortar without an in-
formative website. Our rule here is a
retailer without a website is already a
credit risk, and heading for a GOB.
Retailers looking for the magic bullet
will not find one. Good “word of
mouth” does work, but it takes hard
work to get there. Products with well
positioned endorsements in narrow
segments of the market, where the
endorser/licensor has a recognizable
presence, should help, but not with-
out the retailer aligning their branding
with that of the endorser.
Nobody said that marketing to mil-
lennials would be easy, and the worst
part is that they are likely to change
their habits every few years as their
lives change. The problem for the
vendors is creating different market-
ing material for each different channel
of distribution.
Producing different marketing materi-
al implies vendors producing different
products for each different channel of
distribution. Producing different prod-
uct for each different channel implies
shorter production runs. This night-
mare scenario implies an increasing
number of products and short run
vendors competing for some form of
consumer engagement (with an un-
known characteristic) rather than sim-
ple price differentiation.
Foreign Accents -A print work byartist Kathleen
Mooney has beentransformed into
hand tufted premi-um wool and vis-cose from India.This piece titled
"Bridge" en-hances her al-
ready spectacularcollection,Legends.
Jaunty - Monarch Collection
rugs are hand tuftedin India, utilizing
100% wool pile tocreate a multi tex-
tured transitionallook that is sure toadd warmth to any
room.
Mohawk Home - A fashionable shaggy rug isshown in this de-sign, ForsythBlossom Pale
colle
ctio
ns
Maple Rugs - Casual in style,welcoming andinviting in design, isthe Chelsea nylonprinted rug. It has ahooked-look with afloral motif.
1 4
Observationscontinued from page 4
continued on page 16
1 6 w w w. rugnewsanddesign.com
Liora Manné -Puss in Boots is a
hand-tufted,indoor/outdoor rug,
made from 20% poly-ester, 80% acrylic.
Rizzy Home - The Sorrento col-
lection offers awide range of style
in a rich fashionforward color
palette. Each rugis power-loomedof 100% heat-setpolypropylene toinsure durability,
easy cleaning,and has incredible
value.
Nourison - In 1950 Charles Schultz intro-duced the Peanuts comic stripthat would immediately catapult it-self into the hearts and minds ofchildren and adults alike. Andnow, Charlie Brown, Snoopy,Woodstock, Sally, Lucy, Linus,Schroeder and the rest of theteam can play out their dramas inyour home with the Peanuts brandof rugs by Nourison.
Couristan - Elegance Collectionwith Lorelei/Mauve-Tan (4555/0600) ismade of a blend ofEuropean and NewZealand wool thathas been cross-woven on Wiltonlooms resulting inmore colors in eachdesign.
colle
ctio
ns
Income InequalityThe New York Times recently pub-
lished an article based on a county
by county look at economic condi-
tions across the US, classifying
counties as “hard” or “easy”. Hard
meant little or no disposable income,
easy meant disposable income.
I did a similar study a number of
years ago looking at high disposable
income. Not surprisingly, I found that
sales of knotted rugs correlated with
high disposable income.
Starting with the premise that the rich
tend to live more densely in urban ar-
eas, Rug News andDesign did a sim-
ilar study on cities recently but came
to three correlated conclusions:
1. Design Firms tend to be con-
centrated in cities, and we can use
designers per 100,000 population
for estimating where high end rugs
are most likely to sell.
2. Mass merchants tend to have
more “A” type stores in major cities
which means that there is a broader
design range for consumers to see.
3. Furniture/home furnishings stores
congregate in design oriented cities,
or in identifiable pockets of dispos-
able income.
Dollar stores (see the M&A articles
on anything with dollar in the name)
are selling at a premium, while Wal-
Mart is struggling. In the places with
no disposable income, consumers
are barely living paycheck to pay-
check. It may be too much cash to
buy the family pack, so they go to
the dollar store to buy smaller pack-
ages, but probably not fewer dollars
per unit measure.
Aldi and Trader Joe’s are owned by
the same company. Virtually every-
thing in Trader Joe’s is packaged for
Observationscontinued from page 14
continued on page 18
Hidden Beauty Within RugsBy Sarah Stroh
5.
6. 7.
8.
9.
1 8 w w w. rugnewsanddesign.com
colle
ctio
ns Capel - Tuscan Sun from
the Kevin O'BrienCollection is the
winner of the2014 America's
MagnificentCarpet Award.
This hand-tufted90% wool, 10%
viscose collectionwas made in
India to depictO'Brien’s
sketches ofItalian sunsets.
Jaipur Rugs - A collaborative projectbetween the Museum
of International FolkArt and Jaipur Rugshas reproduced this
indigo dyed wallhanging as a flat wo-
ven rug. It was inspired by the history,culture and tradition of
the Ivory Coast.
AMS Imports - The BoucherouiteRug is a one of akind rug, handmade in Moroccousing recycled fab-rics. It is part of theMoroccanCollection.
Momeni - This handsome handtufted rug is from theZen Collection andwas made in China.It is 80% wool and20% viscose.
two people, and they rely on high
turnover, as does Aldi for its hard-
scrabble customer.
Home furnishing stores that follow
the dollar store model should be do-
ing well with baseline products,
slightly smaller, slightly thinner,
slightly less dense. This follows our
toilet paper economy marketing
model: keep the number of sheets
the same, but make them narrower
and thinner (or airier). This model is
of course subject to the law of di-
minishing returns—which I leave
you dear reader to figure out.
At RetailAt retail there are multiple channels
of distribution above the baseline
mass merchant and Internet prod-
uct levels. Restoration Hardware
has created a brand with print
(weigh the catalog cf. J.C. Penney)
and online presence.
This creates a hurdle for every retail-
er to consider. Do they (the retailer)
have enough traffic (footfalls) in their
brick and mortar store to survive,
enough local presence, both actual
word of mouth and Internet accessi-
bility, for potential customers to look
for them, and e-commerce capabili-
ty for the global marketplace to pro-
vide additional business based on
additional eyeballs looking at retail-
ers from afar.b
Observationscontinued from page 16
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Tibet Rug Company -The ancient art ofTibetan hand knot-ting with original,contemporary designhas been used tocreate this stunningnew rug, MoroccanBlue, 80 count woolwith silk accents.
hand
kno
tted
Ebisons HarounianImports -
Camouflage from theNatural Colors
Collection uses 100%undyed Tibetan wool
and has been handknotted in India.
Camouflage,Moroccan Mizzouniand Ferdous are all
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fits right in betweenthe traditional and
contemporary styles.
New Moon Rug - Classic AlhambraMisty Aqua is in-
spired by the geome-try and rhythmic pat-
terns of Moorish ar-chitecture.The pale
aqua Chinese silk de-sign is set above the
tan Tibetan woolbackground with a
raised pile.
Due Process StableTrading Company -Shown here isKashmir Agrarust/beige, a 12/12quality all silk fromIndia. It is pro-grammed in sizes4' 6"x7', 6'x9',8'x10', 9'x12',10'x14', 12'x15' &12'x18'.
S E P T E M B E R 2 0 1 4 w w w. rugnewsanddesign.com 2 1
295 FIFTH AVENUEBacova Guild Suite 814
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230 FIFTH AVENUE @27th Street
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International Textile Manufacturers Suite 511
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Trans Ocean Suite 301
New York Home Fashions Market –September 15 – 18, 2014
By Sarah Stroh
1. 2.
3.
4.
By Sarah Stroh
5.
6. 7.
8.
9.
Hidden Beauty Within Rugs (see pages 13 and 17 for full size images)
1. Sharing the road with a local farmer and his newly
sheared sheep.
2. Tools of the rug trade onbreak.
3. A flat woven in progress.
4. A flat woven's loom before the start of the weaving.
5. Newly dyed wool, drying in the sunlight.
6. Light shining on a loom.
7 Tools resting on a flatwoven.
8. Hand knotted rug in progress.
9. One way wool is hung and organized for making a
handknotted rug.
All pictures were taken in March 2014 during the EYE AM THE RUG INDUSTRY. WE ARE WATCHING. Visual Campaign. Camera usedwas a basic Canon Point and Shoot. All natural light exposure. Taken in rug villages in Jaipur, Bhadohi and Mirzapur.
Modern NatureDesign -
The Paintball de-sign was in-
spired by paint-ball. The rug fea-
tures lots of silkor viscose for a
beautiful lustrouslook.
hand
kno
tted
Kalaty - The rugs in the Mojave
Collection have a uniquely casual, rugged appeal. Handknotted using 100% premium
hand-spun, eco-friendly undyedwool, the collection features a
combination of tribal and south-western motifs in fashionable
colors and patterns.
Art Resources - Design #AR82 from theNomad Collection ismade of hand spunwool, woven inNorthern Afghanistan.
Robin Gray - Lovely and soft is thisSimply Kuba area rug,100 knot wool/silk,that is part of theirpopular AfricanCollection. It is shownhere in taupe/gold.
S E P T E M B E R 2 0 1 4 w w w. rugnewsanddesign.com 2 3
Walking the Market is NOW online at www.WalkingtheMarket.com
search, C) in the description there is no reference to ma-
terial or maker. The three pictures show how one rug
works in three different settings. It is a great Craigslist
posting.
3. Handmade Wool Rug $700, Condition: Like New
“I bought this handmade wool rug in Pakistan in the1990’s and it has been in storage for most of thetime since then. It is in perfect condition. It is a veryhigh quality wool rug, hand knotted and about 200knots per inch. The rug is 48” x 77”. (4’x 6 ½’)
For the price and the size, along with where it came
from—one can surmise this person knows rugs. One
should question its condition. It is twenty four years old
and spent half the time in storage – one should double
check for moths. To the retailer – what do you have to of-
fer that outshines this deal—your customer service and
guarantee. How well do you promote your customer serv-
ice and guarantee? Do you have your customers leaving
Yelp reviews? Here is a situation where you might have
the same product but at a different cost point. This is
where the added benefits need to be spoken about.
4. Beautiful Silk Area Rug 9x12 $500 Condition: New
“Brand New, never used stunning Addison andBanks Silk/Chenille area rug 9x12. Sells for $650 new,if you can find it. I’m asking $500. It’s truly a beautifulpiece in a lovely grey.”Looks as if this person is trying to sell a rug they did not
like after purchasing and could not return it. In a quick
google search, I was unable to find the rug, after check-
ing three online stores that carry Addison and Banks.
9x12 is a large rug and for $500 it would be considered
a deal if the rug is indeed new and unused. At this price,
we can assume the silk/Chenille is an artificial silk.
5. Persian Weavers Royal Persian Design Rug & 3Runners $350 Condition: Like New Size: 8x11
“Royal Persian designed rugs. Elegance of the millionpoint class, high density 8x11 feet area rug for saleand 3 3x8 matching runners. $350 for all four OBO”
There are just so many questions to this one: $350 for 4
rugs, how clean could they really be? What do they mean
H.M. NABAVIAN & SONS, INC.ORIENTAL RUG ACCESSORIES & SUPPLIES
36 E. 31st ST, BASEMENTNEW YORK, NY 10016
Phone: 212-213-2476, Fax: 212-213-4276, Orders: 800-352-7510
View, print or download our catalog at www.hmnabavian.com
Rug Wrapping PapersPacking & Shipping SuppliesTags & Tagging Supplies
Rug Display ClipsFringes, Edging, & Binding Tape
Persian & Appleton Wool Yarns, Cotton & Linen ThreadsNeedles, Scissors & Rug Repair ToolsRug Shearing Machines and PartsMoth Sprays, Moth Balls & Flakes
Staple Guns & StaplesRug Padding, Rolls & Cut Sizes
Brass Stair RodsInks, Paints, Dyes, & MarkersPens, Pen Holders, & Brushes
Rug Cleaning SuppliesSpot, Stain, & Color Removers
For more detail please visit our web-site orcall for our catalogue.
Rug#: 11234
Quality: 120 LINE
Design: AUBUSSON Color: GREEN
Content: 100% WOOL PILE
Country : HAND KNOTTED IN CHINA
Size Width: 2’ 0” Length: 4’ 0”
Bale: ONU
Your Store Name
Available Sizes
2x4 6x9
2x6 8x10
3x5 12x24
4x6 12x18
vailable SizesBalaleA
emaNNaerotSruoY
U Country : HAND KNOTTED IN CHIN
N Country : HAND KNOTTED IN CHIN
UO Country : HAND KNOTTED IN CHIN
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Size Width: 2’ 0” Country : HAND KNOTTED IN CHIN
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AAUBUSSON Color: GREEN
Country : HAND KNOTTED IN CHIN
Size Width: 2’ 0” Design: AUBUSSON Color: GREEN
LAUBUSSON Color: GREEN
PAUBUSSON Color: GREEN
IAUBUSSON Color: GREEN
LAUBUSSON Color: GREEN
EAUBUSSON Color: GREEN
AAUBUSSON Color: GREEN
Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINO
Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINO
Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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Country : HAND KNOTTED IN CHINC Country : HAND KNOTTED IN CHINAUBUSSON Color: GREEN
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2 Quality: 120 LINE 342 Quality: 120 LINE
Design:
Country : HAND KNOTTED IN CHIN Quality: 120 LINE
AUBUSSON Color: GREEN#: 112
AUBUSSON Color: GREEN4
AUBUSSON Color: GREEN3
AUBUSSON Color: GREEN2 Quality: 120 LINE
AUBUSSON Color: GREEN1 Quality: 120 LINE 1 Quality: 120 LINE : Quality: 120 LINE # Quality: 120 LINE g Quality: 120 LINE u Quality: 120 LINE R Quality: 120 LINE Ru Quality: 120 LINE
vailable Sizes6x9
2x4 6x9vailable Sizes
2x6 8x1012x24
3x5 12x248x10
2x18
3x5 4x6 2x181
continued from page 10
continued on page 27
Craigslist:
2 4
The Rug Making Process - 4
Woolen Yarn Dyeing 2
Woolen Yarn Dyeing 1
Process 4 (of 16)
Dyeing of Yarn Hanks
Working hours process 14-18 hrs.
Cumulative working hours 1-4 of 16 = 231 hrs.
Process : Dyeing of Yarn Hanks:
50kgs: 6hrs
This is including the timetaken to make the hot pot
ready for coloring.
+
Drying of dyed yarn hanks: 8 to 12 hrs de-
pending on the weather.(picture not included)
Total: 14 to 18 hrs.
Preparing dyed yarn for weaving 2
Preparing dyed yarn for weaving 1
Process 5 (of 16)
Process:Preparing dyed yarn for weaving.
Working hours process 20-22 hrs.
Cumulative working hours 1-5 of 16 = 253 hrs.
As this series progresses, we will estimate working hours for eachstage, and show cumulatively the running total.
The Rug Making Process - 5
Process:Preparing dyed yarn for
weaving.
It takes approx. 20 to 22 hrs for 01 personto process 50 kgs of yarn.
Please calculate the working hour on the above
data.
This series is a cooperative effort betweenRug News andDesign, French Accents and
one of its manufacturers.We are trying to explain in pictures andwords how much human effort goes into
making 9x12 knotted rugs in hours.Pages from this series can be found
monthly in print, and cumulatively on-line atwww.rugnewsanddesign.com
Comments: Leslie.Stroh@rugnewsanddesign.com
w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4
DO YOU HAVE A FAVORITE SOURCE FOR RUGS?
I have 40 years in the design industry. Stark Carpet is a com-
pany I highly respect. They have a good team and help me
to save time and energy. Their service can’t be beat. They
stand behind their product, which is so important, they work
hard and have great stock. Their prices are competitive, not
cheap, but certainly well priced for the quality of the product.
In my opinion, the soul of the room is in the rugs.
DO YOU HAVE A FAVORITE STYLE OF RUG?
The wishes of the client is very important. A handsome
wooden floor with a rug is a classic and helps make the
room breathe, without an echo. I like to put seagrass or sisal
as the bottom layer, then an Oriental on top of that. This is
one of my favorite looks. I think it must be my Southern up-
bringing; I grew up in Charleston, SC, where mixing the old
with the new happens all the time. Sometimes carpets are
badly worn, almost threadbare, but beautiful. I love wide
plank floors, which have been around a long time. Without
a rug, however, the room becomes an echo chamber. The
room seems so cold, so modern. A beautiful carpet makes
the room livable. I like to tie the rooms together with rugs.
This helps to
make it “sizzle. ”I
was able to do
this in a recent proj-
ect, The Maryland State Senate Caucus Room.
WHAT ABOUT COLOR?
I love a beautiful warm color. I am willing to appreciate the present, when I
advise clients. However I want a good, soft carpet that enhances the room.
The rug can and perhaps should be considered “fine art on the floor.” It is a
great investment and can be a great joy to behold. A fine Oriental rug is of-
ten passed down from generation to generation. I am happy to see that soft
Oriental colors are making a comeback—with their balanced scale and pro-
portion. I just finished a restoration of a large estate, Harleigh, on the Eastern
Shore of Maryland, with a very long hallway that wound around and went up
and down. By bringing the color and patterns together with bright red rugs
(see photo), I was able to “make it sing.”
WANT TO SEE MORE? WWW.JOHNSONBERMAN.COM
designers’ notebookHenry P. Johnson, Allied ASIDJohnson/Berman, Baltimore, MD
Photos courtesy of: Erik Kvalsvik
by elegance of the million point class? It would be inter-
esting to view them. This posting leaves lots of unan-
swered questions and does not give enough information
for a viewing.
6. 100% wool Hand Knotted Rug $1425 Condition: Like New Size: 5.6x8.6“Well crafted, soft area rug. Golden Brown Tones withRed highlights. 100% wool Hand Knotted. ThoughtfulOwner, Happy to discuss more details”
Intrigued with the line “thoughtful owner” I emailed asking
for an interview. Below is what transpired between us.
RNAD: Why are you selling the rug?
Owner: I am selling the rug b/c I’m changing up mylook in the house….and I’ve got my eye on a larger rug.RNAD: How long have you owned the rug?
Owner: Owned for say 6 years.RNAD: Do you remember where you originally purchased
the rug?
Owner: Purchased in a store in Los Angeles.RNAD: Do you remember the original price?
Owner: Original Price - $2,800.RNAD : How did you choose your current price?
Owner : I picked this price after looking around a bitand knowing how excellent of condition it is...it’s barelybeen stepped on.RNAD : Why did you choose Craigslist for a selling location?
Owner : Craiglist - used b/c it’s easy and flexible andI’m not as familiar with other options. Still Craigslist isn’tthat easy to sell items...it requires a lot of upkeep andfingers crossed...but better than a good old yard sale.The buying and selling of rugs is different for each person.
All the way from the interaction with the seller to why they
want a new rug. While Craigslist is not the mainstream sales
arena, it is no less important to understand the psychology
of your area rug buyer. By looking at what people are get-
ting rid of, shows everything from local migration, fashion
shifts and economic change. The descriptions show us
how people, who are not typically in the rug industry, de-
scribe their rugs and what they find to be the key important
points of the rug and how much they do not know.b
S E P T E M B E R 2 0 1 4 w w w. rugnewsanddesign.com 2 7
Suppliers to the Carpet and Rug Industries:
KRAFT PAPERAND POLY TUBINGTAGGING SUPPLIES TWINEANDTAPE
RUGWRAPmade from your choice ofwater-resistant and breathable
DuPont™ Tyvek®
or waterproof
Valéron® Strength Films
(215) 338-6515(800) 372-3366MaterialConcepts.com
Tyvek® is a registered trademark of DuPont™ for its brand of protective material.
continued from page 23
Craigslist:
2 8 w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4
DO YOU HAVE A PARTICULAR FAVORITE STYLE?
I have no particular preference to style. To me the design
style of the room often precludes the so-called style of the
rug. I am very partial to area rugs. Unlike wall-to-wall car-
peting, they serve as a design tool that defines a seating
area. It can become its background or an accent, de-
pending on its color and design. However, I do gravitate
to antique and modern handmade Oriental and Asian car-
pets. As interior design styles change, so do rug prefer-
ences and availability. Most of the interiors that our firm
produces, whether residential or public spaces, are eclec-
tic in style. The rug is often the only bold pattern in the
room. The designs are often adapted from Samarkands,
Bessarabians, Chinese Nichols patterns and the more
bold designs, as opposed to Persian styles. While I
bought and collected Moroccan Berber rugs and Kilims
from Turkey —which I bought in those exotic places—I still
love them now, even though they are difficult to find in the
quality and price that was available then.
DO YOU BUY MANY CUSTOM RUGS?
We buy most of our rugs from Designer Showrooms, and they are what you might consider custom-designed rugs.
Even though the design is pretty much fixed, the colors and size can be made custom. Believe it or not, it’s often
the first decorative item we choose for a room.
DO YOU SHOP ONLINE, USE CATALOGS, OR SEE SALESMEN?
I sometimes go online to use as a reference or to find a dealer who might have what
I need. But I never make a purchase before I see the actual rug. We only use cata-
logs as a possible reference. The quality and colors are too important to make a fi-
nal decision. Salesmen come to our office, if they represent a manufacturer of cus-
tom rugs and patterns that can be easily reproduced either by hand or machine, or
to show us how they can manufacture a custom carpet to our design and colors. For
custom rugs I turn to Carter International. Dealers I particularly like are Alex Cooper
Rugs in Baltimore, Timothy Paul and Soroush in Washington, and Michaelian and
Kohlberg.
DO YOU HAVE ANY SUGGESTIONS FOR THE INDUSTRY?
It’s hard to tell how the industry can better serve us. The so-called industry is made
up of so many different providers. It’s as important for them to find out what type of
design studio we are, as for us to find out what type of rugs they handle. Sometimes
a website can show the type of work a design group produces, as well as the inter-
net can often show us where to get a Tibetan or a hand tufted American-made rug,
which incidentally I can say we are now buying in our colors and design.
designers’ notebookRita St. Clair, FASIDRita St. Clair Associates, Baltimore, MD
www.lioramanne.comwww.transocean.com 149 Madison Avenue Suite 301, New York, NY 10016 212.989.2732
Shop the WorldJANUARY 2015
AmericasMart.comSelect Showrooms Open Daily: Monday – Friday, 10 a.m. – 4 p.m.
©2014 AMC Inc.
RUGS | FURNITURE | HOME ACCENTS | OUTDOOR
CuratedShop an exceptional collection of rugs carefully chosen from around the globe.
ConvenientSee it all and do more in our newly integrated home and rug � oors.
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The Atlanta International Gift & Home Furnishings Market®t®tShowrooms: January 6 –13, 2015Temporaries: January 8–12, 2015
The Atlanta International Area Rug Market®t®tfeaturing the National Oriental Rug Show
Showrooms: January 7–10, 2015Temporaries: January 8–10, 2015
*20% OFF YOUR ENTIRE ORDER
*Use promo code FALL914. Discount is applied to Gallery, Stocking Dealer and Designer price tiers only (dependant on account
on orders placed 9/1/14 through 9/30/14 for in-stock merchandise only. Order must ship complete. Offer may not be combined with any other promotion or discount. Discount cannot be applied to past purchases or open balances. Discount is not applicable to shipping, handling, taxes or freight charges. Discount cannot be redeemed as cash or merchandise if merchandise is returned. Refunds made for discounted merchandise will be made at the discounted rate. All orders subject to Feizy’s Terms & Conditions.
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merchandise only. Orderthrough 9/30/14 for in-stockon orders placed 9/1/14
only (dependant on accountand Designer price tiersGallery, Stocking DealerDiscount is applied to*Use promo code FALL914.
discounted merchandise willformade Refunds returned. is
merchandise if merchandisebe redeemed as cash orcharges. Discount cannothandling, taxes or freightnot applicable to shipping,open balances. Discount isapplied to past purchases ordiscount. Discount cannot beany other promotion ormay not be combined withmust ship complete. Offermerchandise only. Order
for
Feizy’s Terms & Conditions.rate. All orders subject tobe made at the discounted
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