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Crummy trials ran to help students pack salad lunches 3x/wk!
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Mia Davis | November 2012
EXPERT FOCUS AREA:
Getting Stanford Students who live in an apartment to pack a homemade salad at least 3 times a week for lunch
Why?
Why?+ Transition to independent living in college :: important time for students to establish sustainable healthy eating habits and preferences
Why?+ Transition to independent living in college :: important time for students to establish sustainable healthy eating habits and preferences
+ Students have limited time :: packing a salad to go is a great way to eat healthy and save money!
SALAD (instead)
SOLUTION:
Statistics on Existing BehaviorsBased on survey of 27 apartment-dwelling college students
56% grocery shop once a week, 81% Safeway, 11% Trader Joes
Once a month
Once a week
Never/ Extremely Rarely
Twice a month
Frequency of Grocery Shopping
Statistics on Existing BehaviorsBased on survey of 27 apartment-dwelling college students
63% usually prepare their own meal instead of buying it
Frequency of Food Preparation
Statistics on Existing BehaviorsBased on survey of 27 apartment-dwelling college students
52% no meal plan, and 33% apartment meal plan (5 meals/wk + $50 meal plan)
No meal plan
Card Plan
Apartment Meal Plan
Meal Plan Distribution
Statistics on Existing BehaviorsBased on survey of 27 apartment-dwelling college students
41% rarely eat a salad, while 33% eat a salad almost every day
almost never
almost every day
once or twice a week
Salad-Eating Frequency
Target group:Students who already grocery shop regularly ~ change one behavior at a time, starting with salad preparation.
Trial #1[Pack] Grab and Go
Trial Participants:
5 students, already go to Safeway once a week.
Trial #1[Pack] Grab and Go
Steps:
1.Go to Safeway on Sunday afternoon to buy Salad ingredients.2.Come home, pack three salads. Refrigerate.3.On preferred mornings (M,T,W – M,W,F…), grab salad in morning to eat for lunch
Trial Participants:
5 students, already go to Safeway once a week.
Trial #1[Pack] Grab and Go
Results:
12/15 salads eaten – 2 eaten for dinner instead of lunch
Trial #1[Pack] Grab and Go
Results:
12/15 salads eaten – 2 eaten for dinner instead of lunch
Participants Said:
“Didn’t want it to go to waste, so I ate one with my dinner instead of for lunch.”“Some mornings I wasn’t craving a salad, but it was already made so it was easy enough to grab.”“Wish there was more variety.”“Was rushed one morning, so I forgot it was there.”
Trial #1[Pack] Grab and Go
Key Takeaways:
If already prepared – increased likelihood of eating (easy and students don’t want to be wasteful)
Trial #1[Pack] Grab and Go
Key Takeaways:
If already prepared – increased likelihood of eating (easy and students don’t want to be wasteful)
Variety – students don’t want the same thing everyday
Trial #1[Pack] Grab and Go
Key Takeaways:
If already prepared – increased likelihood of eating (easy and students don’t want to be wasteful)
Variety – students don’t want the same thing everyday
Reminder system would be useful
Trial #2[Pack] Grab and Go WITH REMINDERS
Trial Participants:
Same 5 students, already go to Safeway once a week.
Trial #2[Pack] Grab and Go WITH REMINDERS
Trial Participants:
Same 5 students, already go to Safeway once a week.
Steps:
1. Go to Safeway on Sunday, buy necessary ingredients for salad preparation2. Set up reminders on phone to pack salad as part of nighttime routine and additional reminder to grab salad in the morning3. Pack salad at night, grab in the morning
Trial #2[Pack] Grab and Go WITH REMINDERS
Results:
13 salads prepared – 13 eaten (out of what should have been 15 in total)
Trial #2[Pack] Grab and Go WITH REMINDERS
Results:
13 salads prepared – 13 eaten (out of what should have been 15 in total)
Participants Said:
“The reminders really helped. The night one especially, because I knew I made it so in the morning I thought of it immediately when I woke up.”“Consistent reminder was good, but one time I ignored it because I wasn’t home at the time.”
Key Takeaways:
Students responded well to nighttime reminders, and making it PART OF EXISTING ROUTINE.
Trial #2[Pack] Grab and Go WITH REMINDERS
Key Takeaways:
Students responded well to nighttime reminders, and making it PART OF EXISTING ROUTINE.
Reminders only effective as HOT triggers - something students can act on in the moment. If not setup where/ when students can actually make a salad (student at home...), rendered ineffective.
Trial #2[Pack] Grab and Go WITH REMINDERS
Key Takeaways:
Students responded well to nighttime reminders, and making it PART OF EXISTING ROUTINE.
Reminders only effective as HOT triggers - something students can act on in the moment. If not setup where/ when students can actually make a salad (student at home...), rendered ineffective.
Useful to have reminder on computer and phone in case you are not near one.
Trial #2[Pack] Grab and Go WITH REMINDERS
Trial #3[Pack] Grab and Go WITH TEXTING REMINDERS
Trial Participants:
Same 5 students, already go to Safeway once a week.
Trial #3[Pack] Grab and Go WITH TEXTING REMINDERS
Trial Participants:
Same 5 students, already go to Safeway once a week.
Steps:
1. Same setup as previous week. This time I tried texting at night.2. Texted again an hour later. Participants asked to respond Y/N if they made the salad.
Trial #3[Pack] Grab and Go WITH TEXTING REMINDERS
Results and Takeaways:
14/15 salads prepared and eaten.
Trial #3[Pack] Grab and Go WITH TEXTING REMINDERS
Results and Takeaways:
14/15 salads prepared and eaten.
Asking students to respond increased social pressure to complete task.
Trial #3[Pack] Grab and Go WITH TEXTING REMINDERS
Results and Takeaways:
14/15 salads prepared and eaten.
Asking students to respond increased social pressure to complete task.
Texting is useful!! ...would have preferred automated, though because I had to remember to send messages...
Trial #4Grab and Go
Trial Participants:
3 students, already go to Trader Joe’s once a week.
Trial #4Grab and Go
Steps:
1.Go to Trader Joe’s on Sunday afternoon to buy 3 PRE-PACKAGED SALADS. 2.Refrigerate salads.3.On preferred mornings (M,T,W – M,W,F…), grab salad in morning to eat for lunch
Trial Participants:
3 students, already go to Trader Joe’s once a week.
Trial #4Grab and Go
Steps:
1.Go to Trader Joe’s on Sunday afternoon to buy 3 PRE-PACKAGED SALADS. 2.Refrigerate salads.3.On preferred mornings (M,T,W – M,W,F…), grab salad in morning to eat for lunch
Trial Participants:
3 students, already go to Trader Joe’s once a week.
For increased variety
Trial #4Grab and Go
Results:
9/9 salads eaten
Trial #4Grab and Go
Results:
9/9 salads eaten
Participants Said:
“Liked the variety. Could pick what I was in the mood for.”“Not as good as my own salad.”“I liked the ease of the packaged salad. It was a good shape for my bag and included a mini fork.”
Trial #4Grab and Go
Key Takeaways:
Variety = good.
Trial #4Grab and Go
Key Takeaways:
Variety = good.
Students appreciate freshness.
Trial #4Grab and Go
Key Takeaways:
Variety = good.
Students appreciate freshness.
Creating own salad instilled sense of accomplishment and increased motivation to eat it, whereas premade salad wasn’t as fulfilling.
Trial #5Texting and Social Media
Trial Participants:
Variety of friends/ coworkers and all @saladinstead followers
Trial #5Texting and Social Media
Steps: 1. Establish “expertise” on Twitter by posting useful tips about healthy eating to followers.2. Tell any friend willing to listen about Salad Instead.3. Encourage followers and friends to tweet photos of salads.
Trial Participants:
Variety of friends/ coworkers and all @saladinstead followers
Trial #5Texting and Social Media
Results:
In two weeks, 6 followers tweeted photos of their salads (5 were friends).5 friends texted photos of their salads or posted them on Instagram.Many friends texted about new developments in creating habit of salad eating. Texted “I just ate a salad!”
Trial #5Texting and Social Media
Key Takeaways:
SOCIAL PROOF. I was able to motivate peers and friends close to me to eat more salads. People like supporting their friends and feel an added sense of accomplishment in doing so.
Helping friends help themselves.
Trial #5Texting and Social Media
Key Takeaways:
SOCIAL PROOF. I was able to motivate peers and friends close to me to eat more salads. People like supporting their friends and feel an added sense of accomplishment in doing so.
Helping friends help themselves.
Unclear how Twitter/FB can mobilize students to eat salads as I didn’t have that many followers (60), and only about 5 were actual students. I retweeted on personal account, and no significant response there. A few retweets. NEED TO EXPLORE THIS MORE
Thanks for reading! I would love any
feedback.
Mia Davis email: miadavis@stanfordtw: @saladinstead
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