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Quickly target your most engaged members by using Scoring to gather data on your supporters' activity -- the donations they've made, the events they've participated in, the e-actions they've taken -- into a single metric.
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Salsa ScoringJason Zanon
jzanon@salsalabs.com
e=mc2
algorithm
Half-life
supporter_scoring_algorithm
threshold
MULTIPLIERS
exponential decay
data object
Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
“Who are my Super Activists?”
12 Write-Your Rep Actions
3 major conferences
… and two years’ worth of online donations
?
Measure your supporters’ overall engagement with one single metric that captures all their
many activities
(Optionally weighting the activities by the type of activity and its recency)
Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
How to Use Scores: Queries
Scoring• Purpose of scoring• How to use scores• Why to use scores• Scoring parameters• Questions?
List Segmentation: Targeting
High Action 27.4% open 6.7% click
Low Action
12.5% open 3.8% click
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
List Segmentation: Recruitment
High Actionsticker
Low Actionsticker
Low Actionno sticker
High Actionno sticker
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
List Segmentation: Recruitment
High Action sticker: 36 new names .65% conv.High Action no sticker: 30 new names .54%
conv. 20% difference between high action groups
Low Action sticker: 71 new names .13% conv.Low Action no sticker: 19 new names .03%
conv.273% difference between low action groups
From http://www.slideshare.net/salsalabs/1sky-scoring-with-salsa
Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
Adding the Scoring Package
Request the package at
support@salsalabs.com
Setting Up Scoring
Building a Scoring Algorithm
Building a Scoring Algorithm
You must add at least one Scoring Entry for an algorithm to generate any scores at all!
Building a Scoring Algorithm
• Documentation at
http://salsacommons.org/o/8001/p/salsa/web/wiki/public/?
reference=Scoring
Select a Data Object
• Donation• Supporter• Supporter Action• Supporter Event
• Event• Supporter My Donate Page
Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
Scoring Algorithm Entry: Multiplier
Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
Scoring Algorithm Entry: ExpirationActions expire 180 days after being taken
Scoring Algorithm Entry: MinimumActions expire 180 days after being taken with a minimum of 0.5
Building a Scoring Algorithm Entry
I. Multiplier
II. Expiration + Minimum
III. Half-Life
Scoring Algorithm Entry: Half-LifeActions have a 180-day half-life
Scoring Algorithm Entry: Half-Life with Minimum
Actions have a 180-day half-life with a minimum of 0.5
Scoring Algorithm Entry: Half-Life with Minimum and Expiration
Actions have 180-day half-life with an expiration of 365 days and minimum of 0.1
Building a Scoring Algorithm
Building a Scoring Algorithm
Scoring Algorithm Entry Variables
Combining Scoring Algorithm Entries into an Algorithm
Scoring• Purpose of scoring• How to use scores• Why to use scores• Setting up Scoring• Questions?
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