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Technology at the speed of imaginationTechnology at the speed of imagination
Samsung Semiconductor, IncSamsung Semiconductor, Inc Power Green LunchPower Green Lunch
Samsung ExperienceJune 17, 2009
Greening Up ~ Powering Down
Tomorrow’s Magic Window Is HereLeading Green LCD Leading Green LCD ““VidificationVidification””
Scott Birnbaum Vice PresidentSamsung Semiconductor, Inc.LCD Group
LeadingLeadingGreen LCD Green LCD VIDificationVIDification
Scott BirnbaumVice President, LCD Group
Samsung Digital Solutions BusinessJune 17, 2009
AGENDA
VIDificationEnabling Technologies
• New PenTile Technology • New Backlighting Structures
Experience More – Use Less• Display Technology Enhancing: • Communication• Advertising• Construction• Vending
Where Do Consumers Get Video Content?
““1 million Xbox members use 1 million Xbox members use movie servicemovie service””
““..watched 1.5 billion minutes of ..watched 1.5 billion minutes of movies and TV through its Watch movies and TV through its Watch Instantly video serviceInstantly video service””
Smart Phone Monitor Notebook
VIDification TrendWide Aspect Ratio 16:9Higher Resolution 1080pContent Online, Real-Time, PersonalScreen Size Wider and Bigger
Green Needed Now More Than EverGreen Needed Now More Than Ever
LCD PenTile RGBWLCD PenTile RGBW
How It Works Benefits
2x2 pixels
PenTile RGBWPenTile RGBWTMTM
Conventional RGBConventional RGB
High Resolution- a-Si High Resolution ( > 200ppi)
Better Light Efficiency (up to 2X)- Less # of LEDs or Higher Brightness
Simple Panel Structure- One-third fewer pixels- 1 Chip Driver IC- Lower Power Consumption
WhiteWhite is the Newis the New GreenGreen
OLEDs only consume power for active pixelsOLED lifetime tied to current density– Excessive current density shorter lifetime
PenTile can increase pixel size by 33%– reducing current density – dramatically increasing lifetime
PenTile technology enabler hi res OLED smartphones
For high resolution OLED applications
RGB Stripe Conventional4 pixels 4 pixels (33% fewer subpixels)
PenTile Matrix™
PenTile Matrix™ offers 30% less current density - larger aperture
OLED PenTile Matrix™
Non Dimming4.07W (100%)
1-D Dimming2.17W (53.3%)
5W5W 3.5~4W3.5~4W 2~3W2~3W
1D Local Dimming
Power Savings with LEDPower Savings with LED
Green: Slim & Low Power CCFLSlim & Low Power CCFLLamp ReductionLamp Reduction BenefitsBenefits
W-LED
Energy SavingEnergy Saving
24 W
16 W
2 CCFL4 CCFL6 CCFL(U-Type)
2 CCFL4 CCFL6 CCFL(U-Type)
65W
41 W25W
System Inverter Design SlimSystem Inverter Design Slim
36 mm
36 mm
18 mm
18 mm
Direct 6U Lamp
Edge 4 Lamp
Edge 2 Lamp
10 mm
10 mm @ 20HD+
52” FHD120Hz
52” FHD120Hz
20082008 20092009 20102010
Low PowerNormal
2009 Products for Lower Power
Size Eco Model Normal Model
26”H 45W 60W
32”H 55W 85W
40”F 110W 180W
46”F 130W 210W
52”F 160W 220W
237W200W 220W
160W 160W <100W
Low Power
Normal
Low PowerNormal
Greener Greener TVsTVs
GreenerGreener TVs TVs –– CCFL Active DimmingCCFL Active Dimming
CCFL Active DimmingGlobal Dimming
0102030405060708090100
1 2 3 4 5 6 7 8
81% (19%▼ )0102030405060708090100
1 2 3 4 5 6 7 8
59% (41%▼ )
[ Backlight ] [ Panel ] [ Final Image]
CCFL Block Driving Pixel data Compensation Less Power Consumptionwithout Image Quality Loss
+ =
GreenerGreener TVs TVs Adaptive Luminance and Power ControlAdaptive Luminance and Power Control
(a) Bright Bulb in the Dark Background= Peak Luminance
(b) Bright Scene = Soft Image
Greening of Global BusinessGreening of Global Business
Samsung Samsung Magic Window EnabledMagic Window Enabled82” Samsung DID
Samsung Samsung Magic Window EnabledMagic Window Enabled40” Samsung DID
Social Networking TransformationSocial Networking TransformationSocial Networking Transformation
Digital Walls: Interior LandscapingDigital Walls: Interior Landscaping
Samsung Samsung Magic Window EnabledMagic Window Enabled46” Samsung SNB DID
Samsung Samsung Magic Window EnabledMagic Window EnabledSamsung DID 46” Video Wall Game Ready Samsung LCD TVs
40 Synchronized 70”
screens (JFK Terminal 9)
Written up as“Best implementation of digital signage to date”
Samsung LCD Magic Windows:Samsung LCD Magic Windows:The Ultimate The Ultimate VIDifierVIDifier
Samsung Samsung Magic Window EnabledMagic Window Enabled70” Samsung DID
Transportation TransformationTransportation TransformationTransportation Transformation
Vending TransformationVending Transformation
Samsung Samsung Magic Window EnabledMagic Window Enabled46” Samsung DID
Transforms snack vending machines into a Marketing Communication/ Promotional Network.
Consumer
Digital OutDigital Out--ofof--Home Marketing Home Marketing Real time Real time Pulse of the ConsumerPulse of the Consumer
Consumer Empowerment•3600 virtual showcase nutritional/ingredient information•No travel -Convenience of a convenience store at an arms length away
Vending Operator Efficiency•Saves Fuel - More efficient replenishment
Technology at the speed of imaginationTechnology at the speed of imagination
Thank You!Thank You!http://www.samsung.com/us/business/semiconductor/news/News_MediaKitGreenNY09.ht
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