View
15
Download
0
Category
Preview:
Citation preview
Public
run()
SAP Global
Data Science Hub
Denis Malov & Pavlos Panagiotidis
Data Science HANA GCoE
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Public
Agenda
• Data Science: what is the hype all about?
• SAP’s PoV on Data Science
• The Global Data Science Hub – Mission and Global
Experience
• Q&A
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Public
Harvard Business Review: “Data
Scientist: The Sexiest Job of the 21st
Century” by Thomas H. Davenport
and D.J. Patil
DATA
SCIENTIST
Sexiest Job of the
21st
Century Transforming data into business value
using math & algorithms
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Public
DATA
SCIENCE
LOOKS
DEEPER
Sales of two new products six
weeks after market introduction
Repeat
purchases
A B
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Public
DATA
SCIENCE
PLANS
BETTER
Product sales at two stores
FORECASTSAFETY
STOCK
0
A
B
NUMBER OF ITEMS
40 6020
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Public
SALES &
MARKETING OPERATIONSFRAUD
AND RISK
FINANCE
AND HR
OTHER
SECTORS
• Churn Reduction
• Customer Acquisition
• Lead Scoring
• Product Recommendation
• Campaign Optimization
• Customer Segmentation
• Next Best Offer/Action
• Predictive Maintenance
• Load Forecasting
• Inventory/Demand
Optimization
• Product Recommendation
• Price Optimization
• Manufacturing Process Opt.
• Quality Management
• Yield Management
• Fraud and Abuse Detection
• Claim Analysis
• Collection and Delinquency
• Credit Scoring
• Operational Risk Modeling
• Crime Threat
• Revenue and Loss Analysis
• Cash Flow and Forecasting
• Budgeting Simulation
• Profitability and
Margin Analysis
• Financial Risk Modeling
• Employee Retention
Modeling
• Succession Planning
• Life Sciences
• Health Care
• Media
• High Education
• Public Sector /
Social Sciences
• Construction and Mining
• Travel and Hospitality
• Big Data and IoT
Solving Real World ProblemsBy Optimizing Resources and Improving Margins
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Public
$10B$3B
$1B
Worldwide Market Sizes…
Content/
Unstructured
Analytics c
Advanced/
Predictive AnalyticsQuery
Reporting
Agile Viz
Analytics
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Public
BI centric PoV: Analytics Maturity curve
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Agile
Visualization
Predictive
Analytics
Prescriptive
Analytics
What happened?
What will happen?
Why did it happen?
Us
er
En
ga
ge
me
nt
Maturity of Analytics Capabilities
Self Service BI
What should I do?
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Public
SAP’s PoV: There is no such thing as an analytics continuum!
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Agile
Visualization
Predictive
Analytics
Prescriptive
Analytics
What happened?
What will happen?
Us
er
En
ga
ge
me
nt
Maturity of Analytics Capabilities
Self Service BI
What should I do?
Humans make decision
Data is aggregated for
visualization
UI integration at best
Why did it happen?
Chasm!!!
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Public
There is no such thing as an analytics continuum!
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Agile
Visualization
Predictive
Analytics
Prescriptive
Analytics
What happened?
Why did it happen?
What will happen?
Us
er
En
ga
ge
me
nt
Maturity of Analytics Capabilities
Self Service BI
What should I do?
Machines propose/make
decision
Data is de-normalized,
flattened, fine grain
Process integration at last
Chasm!!!
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Public
SAP: not the ERP/ bluescreen company anymore
MASSIVEPREDICTIVE ANALYTICS
P R E D I C T I V E F O R
THE MASSES!
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Public
Major Investment Areas
A B C
The Predictive Factory
Predictive IP
Big DataCloud
On Premise
P
</>
10101010
00100110
0111
High and Low Touch UX’s
Functional
Delivery
Embedded in Processes and Apps
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Public
How is SAP Predictive Analytics materializing the vision
“We want people to do Data Mining without knowing they do Data Mining”
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Public
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 17Public
Harvard Business Review: “Data
Scientist: The Sexiest Job of the 21st
Century” by Thomas H. Davenport
and D.J. Patil
DATA
SCIENTIST
Sexiest Job of the
21st
Century???
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 18Public
The role of the Global Data Science HubTransforming data into business value using math and algorithms
Leading experts in 26 industries, 12 lines of
business
Global data science team who know how to turn
data into relevant insights
Help customer adoption of SAP technology
Customer focus with the experience to make
innovation programs successful
Centralize global innovation knowledge produced
Provide input for next generation of SAP
applications
19© 2014 SAP SE or an SAP affiliate company. All rights reserved.
“Talk about finding the needle in the haystack. We culled through the trillion
records in 14 seconds!”
-- Pat Buddenbaum, head of Intel’s Data Center/Server group, speaking on Jeff Word’s “The HANA Effect”
podcast on November 5, 2015
Analyze Petabytes of Data to Predict thousands of manufacturing
signals in real time in order to:
• Identify defective products earlier in the production cycle
• Improve product yield
• Reduce time to ramp-up new manufacturing processes
• Deliver > 10X Return on Investment
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
20© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Many Thanks!
Recommended