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A
REPORT ON INDUSTRIAL TRAINING
TAKEN AT
SARAS DAIRY (Sawai Madhopur)
(FROM 1th JUNE TO 15th JULY)
SUBMITTED IN ARTIAL FULFILLMENT OF T!E RE"UIREMENTS FOR T!E A#ARD OF
T!E DE$REE OF
BACHELOR OF BUSINESS ADMINISTRATION
OF
POORNIMA UNIVERSITY, JAIPUR
SESSION% 1&'1
SUBMITTED BY%
SA!IN *UMAR
+,1&USOMBB--,+1+
BBA 5Th SEM
SUBMITTED TO%
Mr./ S!RADD!A SA!AY
ASST/ ROFESSOR
DEARTMENT OF MANA$EMENT
SCHOOL OF MANAGEMENT POORNIMA UNIVERSITY
RAM!ANDRAURA0 SITAURA E-T/ JAIUR0 RAJAST!AN
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PREFACE
Th 2ai3 o46ti7 o8 .u22r trai3i39 i. to d7:op .;i:: i3 .tud3t 4< .upp:23t to th
thorti6a: .tud< o8 4u.i3.. 2a3a923t i3 93ra:/ I3du.tria: trai3i39 h:p. to 9ai3 ra: :i8
;3ow:d9 a4out th i3du.tria: 37iro323t a3d 4u.i3.. pra6ti6./ Th BBA pro9ra22d
pro7id. .tud3t with a 8u3da23ta: ;3ow:d9 o8 4u.i3.. a3d or9a3i=atio3a: 8u36tio3. a3d
a6ti7iti.0 a. w:: a. a3 >po.ur to .trat9i6 thi3;i39 o8 2a3a923t/
I3 7r< pro8..io3a: 6our.0 trai3i39 i. a3 i2porta3t 8a6tor/ ro8..or. 9i7 u. thorti6a:
;3ow:d9 o8 7ariou. .u46t. i3 th 6o::9 4ut w ar pra6ti6a::< >po.d o8 .u6h .u46t. wh3
w 9t th trai3i39 i3 th or9a3i=atio3/ It i. o3:< th trai3i39 throu9h whi6h I 6o2 to ;3ow that
what a3 i3du.tr< i. a3d how it wor;./ I 6a3 :ar3 a4out 7ariou. dpart23ta: opratio3. 4i39 pr8or2d i3 th i3du.trpri36 a3d 6a2 to ;3ow a4out th
2a3a923t pra6ti6. i3 ra: that how it di88r. 8ro2 tho. o8 thorti6a: ;3ow:d9 a3d th
pra6ti6a::< i3 th ra: :i8/
I3 toda
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ACKNO*LEDGEMENT
It ha. 43 a3 3ri6hi39 >pri36 8or 2 to u3dr9o 2< .u22r trai3i39 at SARAS
DAIRY0 whi6h wou:d 3ot ha7 po..i4: without th 9oodwi:: a3d .upport o8 th pop: arou3d/
A. a .tud3t o8 p++rni)# (nieri"- I wou:d :i; to >pr.. 2< .i36r tha3;. too a:: tho. who
h:pd 2 duri39 2< pra6ti6a: trai3i39 pro9ra2/
#ord. ar i3.u88i6i3t to >pr.. 2< 9ratitud toward Mr& R#'e$ $#r)#0 !ad o8
2ar;ti39 Dpart23t 8or 9i7i39 2 opportu3it< to do thi. 7a:ua4: pro6t/ I 8a:: .hort o8 word.
i3 .tati39 th 2a93itud o8 h:p pro7idd 4< hi2 i3 7r< .ta9 o8 pro6t/
At :a.t 4ut 3ot :a.t 2< 9rat8u: tha3;. to a:: 2< 8a6u:t< 224r. 8or th propr 9uida36
a3d a..i.ta36 >t3dd 4< th2/ I a2 a:.o 9rat8u: to 2< par3t.0 8ri3d. 36oura9 9i7i392 2ora: .upport/
!ow7r0 I a66pt th .o: r.po3.i4i:it< 8or a3< po..i4: rror o8 o2i..io3 a3d wou:d 4
>tr2:< 9rat8u: to th radr. o8 thi. pro6t rport i8 th< 4ri39 .u6h 2i.ta;. to 2< 3oti6/
S#c$in '()#r
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CONTENTS
1 I3trodu6tio3 to I3dia3 dairi. with it. 93ra: r7iw
+ I3trodu6tio3 o8 Sara. dair<
& E.ta4:i.h23t 8or2atio3 Ma3a923t o8 o'oprati7 .o6iti.
C Ai2. O46t.
5 Or9a3i=atio3 .tru6tur
Or9a3i=atio3 .t up o8 Sara. dair<
I3trodu6tio3 to 2ar;ti39
Mar;ti39 Sara. dair<
Mar;t .har o8 Mi:; produ6t.
1, T
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!ATER'1
INTRODUTION
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CHAPTER .
Ai) #n/ +!0ec"ie +1 pr+0ec"
To or9a3i=i39 dair< 6ooprati7 .o6iti. a3d produ6r. 2ar;ta4: .urp:u. 2i:;/
To u3drta; trai3i39 a3d awar3.. pro9ra22d a9ai3.t 2i:; produ6r./
Mar;t o8 Gua:it< pro6..d 2i:; a3d 2i:; produ6t. to th 6o3.u2r. /
D7:op23t o8 o'oprati7 2i:; pro6ur23t .
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o2pa3
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CHAPTER67
ABOUT
INDUSTRY@OR$ANISATION
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CHAPTER 7
INTRODUCTION OF THE INDUSTRY 4 COMPANY
Th dair< .6tor i3 th I3dia ha. .how3 r2ar;a4: d7:op23t i3 th pa.t d6ad a3d I3dia
ha. 3ow 46o2 o3 o8 th :ar9.t produ6r. o8 2i:; a3d 7a:u addd 2i:; produ6t. i3 th
#or:d/ Th dair< .6tor ha. d7:opd throu9h 6ooprati7. i3 2a3< part. o8 th Stat/
Duri391'0 th Stat had , 2i:; pro6..i39 p:a3t. with a3 a99r9at pro6..i39
6apa6it< o8 5/Mi::io3 :itr. pr da
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In/i#n /#ir- in/("r-8
Dair< i. a p:a6 whr ha3d:i39 o8 2i:; a3d 2i:; produ6t. i. do3 a3d t6h3o:o9<
r8r. to th app:i6atio3 o8 .6i3ti8i6 ;3ow:d9 8or pra6ti6a: purpo../ Dair< t6h3o:o9< ha.
43 d8i3d a. that 4ra36h o8 dair< .6i360 whi6h da:. with th pro6..i39 o8 2i:; a3d th
2a3u8a6tur o8 2i:; produ6t. o3 a3 i3du.tria: .6a:/
I3 d7:opd dair
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I3 I3dia0 dair
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OVERVIE* OF ORGANI:ATION6
Dair< d7:op23t wa. i3itiatd 4< th .tat 9o7r323t i3 th ar:< .73ti. u3dr th
au.pi6. o8 Raa.tha3 Stat Dair< D7:op23t orporatio3(RSDD) r9i.trd i3 15/
Two
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RAJASTHAN PROFILE86
Rajasthan with a geographical area of 3,42,239 s! "#s is $n%ia&s largest state
with pop'lation of 56 #illion an% a %ensit( of 165 persons per s! "#s
A8tr a9ri6u:tur0 6att: a3d othr :i7.to6; ar th 2o.t i2porta3t .our6. o8
:i7:ihood i3 th .tat0 .p6ia::< 8or th poor/ I3 th w.tr3 r9io3. o8 th .tat0 with :i2itd
8ar2i39 pot3tia:0 :i7.to6; pro7id. :i7:ihood .6urit
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COMPANY PROFILE86
MANA$IN$ DIRETOR Rakesh SharmaE.ta4:i.h23t
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Th p:a3t i. 2a3a9d a3d opratd 4< w::'Gua:i8id0 6o2pt3t a3d >pri36d 0
2a3a9ria: 6adr a3d hi9h:< 2oti7atd wor; 8or6 to pro7id hi9h.t Gua:it< o8 produ6t o8
produ6t a3d 4.t o8 .r7i6. to it. .t2d 6u.to2r.
)o f'rther i#pro*e the e+cienc( an% eecti*eness of the plant
perfor#ance, -awai #a%hop'r .air( /-awai #a%hop'r ila .'g%h
tpa%a" -aha"ari -angh t%!, -awai #a%hop'r ha% earlier otaine% the
'alit( anage#ent -(ste#s ertication as per $- 9002:1994 in
co#ination with $-: 15000 /;ow the %air( has
'pgra%e% the s(ste# in accor%ance with $-: 9001: 2000 in co#ination
with /;
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T$i i #c$iee/ !-
Edu6ati39 2i:; produ6t. 8or 6:a3 2i:; produ6tio3
Ma3u8a6turi39 a3d .upp:
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CHAPTER6>
REHIE# OF LITERATURE
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CHAPTER >
REVIEW OF LETERTURE
Background of the study-
Many large organizations have marked their presence in the dairy industry and trying to
grab as much market share as possible in the industry. Saras Dairy is also one of the
cooperative organization which is engage in producing the milk and milk products.. This as a
result has maintained national and international for quality and consumers’ likeliness. These
high standard milk and milk products manufactured economically using modern technology are
made available timely to consumers.
The dairy is manufacturing different types of milk and milk products. The profiles of these
products are as under:
Milk
Sr. No. Brand Name Fat SNFPrice Price Price
(500 ml) (5 ltr) (200ml)
1 Saras Gold 6.00 9.00 Rs 23.00 Rs 140
2 Saras Tonned 3.00 8.50 Rs 18.00 Rs 85
3 Saras double tonned 1.50 9.00 Rs 20.00
Ghee
Sr. No. Type of Ghee Brand Name Quantity Price
1 Saras ghee Saras 500 ml Rs 196/-
3 Ghee of Cow’s ghee Saras 1 lit Rs 395/-
4 Ghee of Cow’s ghee Saras 15 liters Rs5595/-
5 Ghee of Cow’s milk Saras 15 liters Rs 5970/-
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Butter
Sr. No. Type Quantity
1 Table Butter 100 gm
2 White Butter 500 gm
Flavored
Milk
Sr. No. Packing Quantity Price
1 Bottle 200 ml Rs 18.00
Butter Milk
Sr. No. Type Quantity Price1 Goras (Simple Chach) 500 gm Rs 12.00
2 Jira Chach 250 gm Rs 10.00
Curd
Sr. No. PackingQuantity Price
1 Cup 200 ml Rs 15.00
• LASSI
• DRY SWEETS (MITHAEE)
• ICE-CREAM
• THICKSHAKE
• PANEER
• SRIKHAND And
• CHEESE is the other products, which are also manufacture by the Saras Dairy.
The above mention products are immensely popular among the consumers of madhopur
city and become the brand among them. Thus the dairy has increased its sales of its products in
order to meet the demands of the consumers. The quality of these products is far superior to
that of the other local manufacturers of the similar types of products.
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It is very important for the dairy to satisfy the needs of the consumers who have join
the dairy with some expectations in terms of price, quality and quantity. As dairy is engage in
manufacturing many products along with the milk, it is very essential to give regular attention
on them also. This is very important to know about consumer preference and brand awareness
towards these products. So I am going to study the consumer preference and brand recallability
towards Saras Dairy’s products.
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CHAPTER6?OBJET AND RESEAR! MET!ODOLO$Y
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CHAPTER ?
RESEARCH METHODOLOGY
Re#rc$ /ei5n i. d8i3d a. a .
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5 A33ua: rport. o8 th Sara. Dair<
/
D#"# c+22ec"i+n )e"$+/
r.o3a: .ur7< ha. 43 u.d to 6o::6t th data throu9h .tru6turd Gu.tio33air/
Uniere
Th u3i7r. 6o3.i.t. th r.po3d3t. o8 th Jaipur 6it
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CHAPTER6
DATA ANALYSIS0 RESULTS
INTERRETATION
CHAPTER
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D#"# An#2-i, Re(2" 4 In"erpre"#"i+n
AGE ANALYSIS:
Table-1
Table showing the age of the respondents
Age No. of respondents
Below-20 01
21-40 54
41-55 37
55-Above 08
TOTAL 100
Chart-1
Chart showing the age of the respondents
60 5450
3740302
0 810 10
AelowB2021B40 41B55 55B
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Table-2
Table showing the gender of the respondents
Gender No. of respondents
Male 66
Female 34TOTAL 100
Chart-2
Chart showing the gender of the respondents
70
60
50
40
30 66
20 3410
0
ale Ce#aleale Ce#ale
Analysis:
The above chart shows that out of 100 respondents surveyed during the research study 66
respondents are male respondent and the rest 34 respondents are female respondent.
OCCUPATION ANALYSIS:
Table-3
Table showing the occupation of the respondents
Occupation No. of respondents
Service 42
Self-employed 29
Student 16
Others 13
TOTAL 100
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Chart-3
Chart showing the occupation of the respondents
50 4240 293020
1613
10
0
-er*ice-elfBe#plo(e% -t'%ent 9thers
-er*ice -elfBe#plo(e% -t'%ent thers
Analysis:
Out of 100 surveyed respondents, 42 of them are having service background, while 29
respondents are self-employed, 16 are student and the remaining is included in others (basically
are housewife). This means that 42% of respondents are from service by occupation and 29%
of them are self-employed, 16% are student while the rest 23% are others i.e. housewives. So
from the above graph, it is clear that the surveyed respondents were mostly from service and
self-employed by occupation.
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Q1. Do you consume Saras Dairy’s products?
Table-4
Table showing the response for the consumption of the Saras Dairy’s products
Response No. of respondents
YES 100
NO 0
TOTAL 100
Chart-4
Chart showing the response for the consumption of the Saras Dairy’s products
100
100
50
00
D@- >
D@- >
Analysis:
Out of the total 100 respondents, all the 100 respondents are consuming one or the other
products of the Saras Dairy. There is no respondent who is not consuming any product of the
Saras Dairy. So of the total households, 100% people are consuming the Saras Dairy’s products
in some or the other way.
BRAND RECALL ABILITY:
Unprompted brand recall ability
Q2. (A) Which ONE brand comes to your mind, when you think about Saras Dairy?
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Table-5
Table showing the top of the mind response of the Saras Dairy’s products
Brand No. of respondents
Milk 55
Butter milk (Chhas) 04
Curd (Dahi) 04
Flavored milk 05
Butter 02
Ghee 00
Lassi 05
Dry Sweets (Mithaee) 01
Ice-cream 09
Gulab jamun 01
Thickshake 00Rasgulla 01
Paneer 02
Shrikhand 08
Cheese 03
TOTAL 100
Chart-5
Chart showing the top of the mind response of the Saras Dairy’s products
)op of the #in%6
0
55
5
0
4
0
3
0
2
05 5
9 84 41
0 2 0 1 1 0 1 2 30
Analysis:
From the above table as well as from the chart it is clearly observed that the product Milk is
set at the top of the mind of the respondent when they think about the Saras Dairy. Out of the
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total 100 respondents, the product Milk is set at the top of the tongue or it can also be said that
it is at the top of the mind among majority of the respondents i.e. 55 when they think about
Saras dairy. While the product Ice-cream is followed by the product milk as secure the position
at the top of the mind among the 9 surveyed respondents. Further the product Shrikhand set at
the top of the mind among the 8 respondents and similarly with the rest of the products.
Prompted Brand Recall ability.
.Q3. What is the average amount spent by you on the Saras Dairy’s products in a month?
Table-6
Table showing the buying pattern of the respondents
Amount No. of respondents
Below Rs.200 03
Rs.200 to Rs.400 20
Rs.401 to Rs.600 39
Rs.601 to Rs.1000 31
Rs.1001 & above 07
TOTAL 100
Chart-6
Chart showing the buying pattern of the respondents
50
3940
3130
202010 3 7
0AelowRs!200
Rs!200to Rs!401 to Rs!601 to Rs!1001 E
Rs!400 Rs!600 Rs!1000 ao*e
Aelow Rs!200Rs!200 toRs!400 Rs!401 to Rs!600
Rs!601 to Rs!1000 Rs!1001 E ao*e
Analysis:
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The average amount spent by the majority of the respondents i.e. 39 is between Rs.401
to Rs.600. while 31 respondents’ average amount on the purchase of the Saras Dairy’s products
is between Rs.601 to Rs.1000. Further within the range of Rs. 200 to Rs.400, there were 20
respondents who spent their average amount on the dairy’s products. While there are very few
respondents i.e. 7 who spent average amount on the purchase of the Saras Dairy’s products. At
the end, only 3 respondents spent below Rs.200 as an average amount on the dairy’s products.
Q4. Are you satisfied with the quality of the products that you purchased?
Table-7
Table showing the satisfaction level of quality
Satisfaction level No. of respondents
Highly satisfied 24
Satisfied 68
Neither satisfied nor dissatisfied 07
Dissatisfied 01
Highly dissatisfied 00
TOTAL 100
Chart-7
Chart showing the satisfaction level of quality
8
0 686
0
4
0 242
0 7 1 00
;ighl(satise% -atise%
>eithersatise% .issatise%
;ighl(%issatise%
nor %issatise%
;ighl( satise% -atise% >either satise% nor %issatise% .issatise% ;ighl(
%issatise%
Analysis:
Out of 100 respondents, 68 respondents are satisfied with the quality of the products of the
Saras Dairy. While 24 respondents are highly satisfied with the quality of the dairy’s products.
Whereas 7 respondents are neutral about the quality of the products. Further, only one respondent
is dissatisfied with the quality of the products of the Saras Dairy. There is not a single
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respondent who is highly dissatisfied with the quality of the products.
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Q5. Are you satisfied with the price that is being charged from you, for the product?
Table-8
Table showing the satisfaction level of price
Satisfaction level No. of respondents
Highly agree 04
Agree 59
Neither agree nor disagree 24
Disagree 11
Highly disagree 02
TOTAL 100
Chart-8
Chart showing the satisfaction level of price
100
4
5924 11 2
0;ighl(agree
either agree nor%isagree.isagree
;ighl(%isagree
;ighl( agree either agree nor %isagree .isagree
;ighl( %isagree
Analysis:
Out of 100 respondents, 59 respondents agree that they are satisfied with the price that
is charged from them for the products. While 24 respondents are indifferent about the price of
the products. Whereas 11 respondents are disagree towards the price that is charged from them
for the products of the Saras dairy. Lastly, 4 respondents are highly agree and 2 respondents are
highly disagree towards the price that is charged from them for the products.
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Q6. Rank the attributes of the products of Saras Dairy purchased by you as per theirimportance?
(Develop a five point scale from 1 through 5 where 1= Least Important and 5= Most
Important)
A. PRICE
Table-9.1/Table showing the level of importance of the price attribute
Importance No. of respondents
Least Important(1) 01Little Important(2) 13
Somewhat Important(3) 28
More Important(4) 32
Most Important
(5) 26
Total 100
Chart-9.1
Chart showing the level of importance of the price attribute
40 2832
26
20 1310
east ittle -o#ewhat ore ost
$#portant/1$#portant/2$#portant/3
$#portant/4
$#portant/5
east $#portant/1ittle$#portant/2
-o#ewhat$#portant/3
ore $#portant/4ost$#portant /5
Analysis:
Here in the above chart the surveyed respondents believe price as the most important
attribute while purchasing the products. Here 26 respondents believe price as most important
attribute and 32 respondents believe price is more important attribute while purchasing the
products of the Saras dairy and 28 respondents also believe that price is somewhat important
for them while purchasing the products.
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B. QUALITY
Table-9.2
Table showing the level of importance of the quality attribute
Importance No. of respondents
Least Important(1) 00
Little Important(2) 00
Somewhat Important(3) 04
More Important(4) 07
Most Important (5) 89
Total 100
Chart-9.2
Chart showing the level of importance of the quality attribute100
89
80604
0 720 0 0 40
east ittle -o#ewhat ore ost$#portant/1
$#portant/2$#portant/3
$#portant/4
$#portant/5
east $#portant/1ittle$#portant/2
-o#ewhat$#portant/3
ore $#portant/4ost $#portant/5
Analysis:
This chart shows the importance of quality of Saras Dairy’s products. Out of the
total 100 respondents, 89 respondents have ranked quality as the most important attribute
while purchasing the products of the Saras Dairy. Whereas 7 respondents have ranked
quality as more important and 4 respondents believe that quality is somewhat important
while purchasing the products.
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C. AVAILABILITY
Table-9.3
Table showing the level of importance of the availability attribute
Importance No. of respondentsLeast Important(1) 01
Little Important(2) 03
Somewhat Important(3) 30
More Important(4) 46
Most Important (5) 20
Total 100
Chart-9.3
Chart showing the level of importance of the availability attribute50
46
40 3030 202010 1
3
0
east
ittl
e -o#ewhat ore ost$#portant/1$#portant/2
$#portant/3
$#portant/4
$#portant/5
east$#portant/1
ittle$#portant/2
-o#ewhat$#portant/3
ore$#portant/4
ost $#portant/5
Analysis:
From the above chart it can be easily understand that respondents have ranked availability
as the more important attribute while purchasing the products. Whereas 30 respondents believe that
availability is somewhat important and 20 respondents believe that availability is the most
important attribute while making the purchase of the products of the Saras Dairy. While only 1 and
3 respondents’ ranked availability as a least and little important attribute.
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D. VARIANTS
Table-9.4Table showing the level of importance of the variants attribute
Importance No. of respondents
Least Important(1) 03
Little Important(2) 13
Somewhat Important(3) 52
More Important(4) 26
Most Important (5) 06
Total 100
Chart-9.4
Chart showing the level of importance of the variants attribute
60 525
04030
26
20
13
10 3
6
0
east ittle -o#ewhat ore ost$#portant/1
$#portant/2
$#portant/3
$#portant/4
$#portant/5
east$#portant/1
ittle$#portant/2
-o#ewhat$#portant/3
ore$#portant/4
ost $#portant/5
Analysis:
The above chart shows the maximum number of respondents i.e. 52 have ranked
variants as the somewhat important attribute while purchasing the products of the dairy.
Whereas 26 respondents believe that variants is more important attribute of the products and 6
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respondents believe that it is the most important attribute. Last but not the least 3 and 13
respondents have ranked the variants as the least and little important attribute of the products of
the Saras Dairy.
E. PACKAGING
Table-9.5
Table showing the level of importance of the packaging attribute
Importance No. of respondents
Least Important(1) 02
Little Important(2) 16
Somewhat Important(3) 43
More Important(4) 29
Most Important (5) 10
Total 100
Chart-9.5
Chart showing the level of importance of the packaging attribute45
43
40
35 29302520 1615 10
10
52
0
eastittle -o#ewhat ore ost
$#portant/1
$#portant/2
$#portant/3
$#portant/4
$#portant/5
east$#portant/1
ittle$#portant/2
-o#ewhat$#portant/3
ore$#portant/4
ost $#portant/5
Analysis:
Here out of 100 respondents, 43 respondents have ranked the attribute packaging assomewhat important. While 29 respondents
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have ranked it as more important and 10 respondents have ranked it as the most
important attribute. Whereas 16 respondents have ranked the attribute packaging as the little
important and just 2 respondents believe it as the least important attribute of the products of the
dairy.
F. QUANTITY
Table-9.6
40
30
20
1
00
Table showing the level of importance of the quantity attribute
Importance No. of respondents
Least Important(1) 01
Little Important(2) 09
Somewhat Important(3) 29
More Important(4) 37
Most Important (5) 24
Total 100
Chart-9.6
Chart showing the level of importance of the quantity attribute
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3729
24
9
1
east ittle -o#ewhat ore ost$#portant/1
$#portant/2
$#portant/3
$#portant/4
$#portant/5
east $#portant/1ittle$#portant/2
-o#ewhat$#portant/3
ore $#portant/4ost $#portant/5
Analysis:
The above chart clear shows that 37 respondents have ranked quantity as
more important attribute of the products. While 24 respondents have ranked the
attribute quantity as the most important while purchasing the products of the dairy.
Whereas 29 respondents believe that it is somewhat important while purchasing the
products. And at the last 9 respondents have ranked quantity attribute as the little
important and only 1 respondent have ranked the attribute quantity as the least
important one.
Q7. Do you agree that Saras Dairy’s products are more superior in quality to other
brands of products? (1= strongly agree to 5= strongly disagree)
Table-10
Table showing the satisfaction/superiority level
Satisfaction level No. of respondents
Highly agree 09
Agree 53
Neither agree nor disagree 32
Disagree 06
Highly
disagree 00
TOTAL 100
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Chart-10
Chart showing the satisfaction/superiority level6
0 53
324
0
2
0 9 6 00
;ighl(agree either agree
.isagree
;ighl(%isagree
nor %isagree;ighl(agree
either agree nor%isagree
.isagree
;ighl(%isagree
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Analysis:
From the above chart, it is clearly observed that out of the total 100 respondents, 53
respondents agree that Saras Dairy’s products are more superior to others brands of products in
terms of quality. While 32 respondents who are surveyed respond that they are neither agree
nor disagree about the quality of the Saras Dairy’s products as compare to other brands of
products. Whereas 9 respondents strongly agree that the quality of the products of Saras Dairy
are more superior to other brands of products. At the end 6 respondents are disagree towards
the superiority of the products of dairy in terms of quality and there is no respondent who is
highly disagree about the superiority of the quality of the products of the dair
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Results and Findings
I came to know that people from the age group of 21-40 consume more Saras Dairy’s products.
I also came to know that there is maximum number of people having their annual household
income between 2, 00,000 to 4, and 00,000.
During the study I also found that there is maximum number of people from service
background by occupation and the minimum is from others (housewife) by occupation.
It is also found out that there are 100% respondents who consume the products of Saras Dairy.
It is also found out during the study that milk is the brand that remains at the top of the mind
among maximum number of respondents. While ghee and thick shake is not at the top of the
mind among any of the surveyed consumers.
I also found out that 11% of the respondents equally able to recall the brands buttermilk, curd
and ice-cream without prompting. While only 2% of the respondents are able to recall the
brands Thick shake without probing them for the brands.
It is also found out that out of 100 respondents, 49 respondents daily consume their
1st
favorite brand while not a single respondents consume their 1st
favorite brand in once in a
six months.
From the research it is also found out that maximum consumers daily consume their 2nd
favorite brand.
I also found out that the average amount spent by the maximum number of consumers (39
respondents) on the Saras dairy’s products is between the range of Rs.401 to Rs.600 and the
least (03 respondents) amount spent by the consumers is below Rs.200.
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It is also found out that out of total 100 respondents, maximum respondents i.e. 92 are satisfied
with the quality of the products of the Saras dairy.
I also came to know that 63 respondents are agreeing towards the price charged by the Saras dairy
for the products. While 13 respondents are not agree towards the same.
I also found out that the attribute price is more important for the majority consumers while
purchasing the products of the Saras dairy.
It is also found out that the quality attribute is the most important for the consumers while
making the purchase of the products of the dairy.
Further, it is also found out that availability attribute is also more important for the consumers.
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CONCLUSION
A( this in%'strial trip to -aras, we concl'%e that,
Th Sara. i. th 2or popu:ar 2i:; 4ra3d a2o39 th pop:
Sara. tri. to pro7id 1,, 6u.to2r .ati.8a6tio3
u.to2r. 4:i7 i3 th Gua:it< a3d .r7i6. o8 Sara.
Ma>i2u2 6o3.u2r. pur6ha. th Sara. 2i:; 8ro2 th 3ar.t Sara. out:t
Sara. 2i:; i. a7ai:a4: i3 7r< 93ra: .tor a3d .hop. or dair< 4ooth.
#hat .tud3t. :ar3d 8ro2 thi. i3du.tria: trip
Th .tud3t. 6a2 to ;3ow th 3atur a3d .6op o8 th opratio3 a3d produ6tio3
6apa6it< o8 th p:a3t/
Th .tud3t. 9ot a3 ida a4out th .pri36 a4out th i3du.tria: wor;i39 a3d p:a33i39
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R ECOMMENDATIONS
O3 6ar8u: o4.r7atio3 o8 Sara. Dair< duri39 th trai3i39 priod I ha7 th 8o::owi39
.u99.tio3 8or Sara. Dairprt. i3 th
Fi:d/
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LIMITATIONS OF THE STUDY
A3< r.ar6h i3 a3< 8i:d topi6 9i7. .o2 3w r.u:t.0 di.6o7ri39 3w ara. t6/
4ut thr ar a:wa
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• So2ti2. th r.po3d3t ar 3ot >6utd0 pr.o3a: i3tr7iw. ar .u66..8u: o3:< wh3
th r.po3d3t. ar du6atd/
T$e 2i)i"#"i+n "$#" S#r# D#ir- c+)e #cr+ #re8
1 Low a7ai:a4i:it< o8 raw 2i:; i3 .u22r./
+ Dp3d36 o3 2i:; produ6r./
& Mi:; 6a3 4 produ6d 3ot 2a3u8a6turd/
C I36ra.i39 6o2ptitio3 i3 dair< i3du.tr
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"UESTIONNAIRES
$ prepare% #an( 'estionnaires to perfor# the s'r*e( tas" assigne% to #e!
)hese 'estionnaires were rst shown to the o+cials of the -aras %air( an%
after their acceptance an% consent the( were i#ple#ente% to %o the assigne%
tas"! )he *ario's 'estionnaires prepare% ( #e to con%'ct s'r*e(s an%
inter*iews are enclose% in this section!
Paschimi Rajasthan Zilla !gdh "tpada# Saha#ari Sangh
$td%& sa'ai madhop!r
ate:FFFFFFFFF
(!estionnaire )or *!stomers
1+ ,ame : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
2+ -ddress : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
3+ Pro)ession : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
4+ -ge : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
5+ -re .o! a'are a/o!t Saras Des
>o
6+ ,!m/er o) )amil. mem/ers : FFFFFFFFFFFFFFF
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!tter ahi hee
Paneer Shri#hand
*hhach Plan ,am#een
$assi S'eet
9+ -re .o! satised 'ith !alit. o) Saras prod!cts
Des >o
10+ o .o! thin# that Saras prod!cts can /e impro:ed
)!rther
Des >o
11;o' do .o! came to #no' a/o!t Saras air.
i!
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Des >o
17+ o .o! 'ant Saras to introd!ce an. ne' prod!ct
Des >o
) .es& 'hich t.pes o) prod!cts
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
18+ -re .o! satised 'ith the price o) Saras
Prod!cts
Des >o
) not 'h. and 'hat sho!ld /e the right price
FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
F
19+ o .o! thin# Saras air. 'or# on the complaints
gi:en /. the cons!mers
Des >o
20+ ;o' do .o! scale S-R-S Prod!cts G
-R"@ PAAR -B@R-@ AA @C*@$$@,
PR*@
S=@@,@SS
P-*D-,
SA,@SS
S*;@@S
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-B-$-$?
-@,*? ;A$@R ("@SA,,-R@S
BOOT! O#NER
NAMEPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
BOOT!
LOATIONPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
BOOOT! NOPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
"1/ Fro2 how :o39
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QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
"/ #hi2u2 d2a3d
QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
"1,/ o223t a4out SARAS
QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
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55
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