Schooner Group Pricing Strategies

Schooner Group, IncBringing Smooth

Sailing to Your Operations

www.Schooner-Group.com

© Schooner Group, Inc., 2007-2010

Pricing Structure

Personnel COG's

Rent Utilities

Marketing Services

Training Supplies

Services

Personnel Rent Utilities

Marketing Services Training

Supplies

Products

© Schooner Group, Inc., 2007-2010

Pricing Structure

Pricing

OperatingCosts

Personnel

CustomerSatisfaction

Profit

© Schooner Group, Inc., 2007-2010

σ Profitσ Indirect Costs

σ Direct Costs

Pricing Components

σCost of Goods Sold

σDirect PersonnelσDelivery

σAdministrationσRentσMarketingσServices

$

© Schooner Group, Inc., 2010

Break Even

Jan

Feb Mar Apr

May Ju

n Jul

Aug Sep OctNov Dec

$10

$12

$14

$16

$18

$20

$22

$24

$26

IncomeExpenses

σT

hous

and

s

© Schooner Group, Inc., 2010

σAverage Revenue & Expenses for yearσRev $17k, σExp 16k

Break Even

© Schooner Group, Inc., 2010

σLooking at Cyclical Nature of businessσLow - Rev $13k, Exp $14kσMed – Rev $16k, Exp $15kσHigh – Rev $21k, Exp $19k

Break Even

© Schooner Group, Inc., 2007-2010

σRevenue needed per monthσConvert to Sales

σBillable HoursσSalesσAverage Transactions

Pricing Components

© Schooner Group, Inc., 2007-2010

σCost - PlusσTarget ReturnσValue BasedσPsychologicalσProduct Line

Pricing Types

© Schooner Group, Inc., 2007-2010

σExternal InfluencesσMarketσContract

σBulk Rate/DiscountσInitial Discount

σLoss LeaderσOptional Products

Pricing Strategies

© Schooner Group, Inc., 2007-2010

σNew MarketsσRelated MarketsσAncillary Services

σSell More for LessσSeasonal DiscountσCash DiscountσProduct Line

Pricing Strategies

© Schooner Group, Inc., 2007-2010

σCaptive PricingσBundle PricingσGeographic

Pricing Strategies

Schooner Group, IncBringing Smooth

Sailing to Your Operations

www.Schooner-Group.com