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SchreckTeck AcademyJump Start- FACEBOOK
Gina Schreck,
President, SynapseConnecting
ProgramOverviewProgramOverview
Your Goals and Your BrandYour Goals and Your Brand
What are your keywords?What are your keywords?
Different Tools—Different Different Tools—Different PurposesPurposes
Twitter Feeds the RestTwitter Feeds the Rest
Importance of HashtagsImportance of Hashtags
Facebook PAGES versus Facebook PAGES versus PROFILESPROFILES
Using Lists to Send and ReadUsing Lists to Send and Read
Understanding EdgeRank
What’s BING Got to Do With It?What’s BING Got to Do With It?
Tagging People and PagesTagging People and Pages
Power ToolsPower Tools
To Integrate or NOT to IntegrateTo Integrate or NOT to Integrate
Scheduling Posts- Should You Do Scheduling Posts- Should You Do It?It?
YouTube; Quora, Visual.ly and YouTube; Quora, Visual.ly and OthersOthers
650 MILLION on Board650 MILLION on Board
½ Check in Daily½ Check in Daily
Consumer BehaviorConsumer BehaviorHas ChangedHas Changed
17% Trust Advertising17% Trust Advertising78% Trust Peers78% Trust Peers
Facebook for Your Business
ONE Personal ProfileONE Personal Profile
Business Page(s) are attachedBusiness Page(s) are attached
The 2 Faces of FacebookPersonal Profile
Biz PAGE
Biz PAGEBiz PAGE
WelcomingWelcoming
VISUALVISUAL
Lots of ActivityLots of Activity
STAND OUT PAGES
Before & After
VideosVideos
PhotosPhotos
LinksLinks
USE MORE VISUALS
GREAT Visuals
Video; Photos; Links = SHARE
3rd Party Tools Hurt FacebookEdge Rank Score
Affinity ScoreAffinity Score
Be LIKEABLEBe LIKEABLE
Content Weight ScoreContent Weight Score
Getting LIKES & Getting LIKES & COMMENTSCOMMENTS
Time DecayTime Decay
The older the less the scoreThe older the less the score
ENGAGEMENT = EdgeRank
Suggest to Friends Suggest to Friends
ALSO SHARE… ALSO SHARE… More than ONCEMore than ONCE
Tag your PAGE on Tag your PAGE on your PROFILE and your PROFILE and elsewhereelsewhere
SHARE again!SHARE again!
Inviting People In
1.1. Personal PROFILE (if you don’tPersonal PROFILE (if you don’thave one set up yet)have one set up yet)
2. http://Facebook.com/pages (to start your Business PAGE)
3. http://Facebook.com/username (to claim your URL once you have25 LIKES)
Getting Started
EventsEvents
Guest Experts Q&AGuest Experts Q&A
Topic Trivia NightTopic Trivia Night
BIG Engagement
Facebook Daily
Activity
Facebook Daily
Activity
Post content in the AM with PHOTO, LINK, VIDEO or Post content in the AM with PHOTO, LINK, VIDEO or POLL (Question)POLL (Question)
Scan and Reply (don’t forget the SOCIAL)Scan and Reply (don’t forget the SOCIAL)
• Go to other PAGES you LIKE & comment as YOUR PAGEGo to other PAGES you LIKE & comment as YOUR PAGE
• Tweet asking people to “Join in the conversation”Tweet asking people to “Join in the conversation”
• Post again in the PM-same as abovePost again in the PM-same as above
• Wash-Rinse-RepeatWash-Rinse-Repeat
Editorial CalendarEditorial Calendar
Theme Mon Tues Wed Thurs Fri Sat
Content /
Where
Spring Clean
Blog
FB Page
Tips on Twitter
Video on FB
Question on FBook
Tips on Twitter
FAN Feature on FB
Recap Blog comments
Content /
Where
Baseball Blog
Tips
Ask the Expert on FB
Wacky Wed VIDEO
Tips Tips
Content /
Where
HomeworkHomework
• Start Your Business PAGEStart Your Business PAGE
• Invite your PERSONAL PROFILE friends (2 x Invite your PERSONAL PROFILE friends (2 x per week at different times)per week at different times)
• Add Twitter & Facebook links to your Add Twitter & Facebook links to your signature line on Emailsignature line on Email
• Comment & LIKE posts each day (10 min)Comment & LIKE posts each day (10 min)
GinaSchreck
• @GinaSchreck (Twitter)@GinaSchreck (Twitter)
• Facebook- Gina SchreckFacebook- Gina Schreck
• Facebook.com/GettinGeekyFacebook.com/GettinGeeky
• www.SynapseConnecting.comwww.SynapseConnecting.com
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