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Seafood Club Project
Brand Identification
Brand Identification
Brand Identification
Emotional Appeal & Assurance
Brand Identification
From our Alaska family to yours
Salmon for everyone
Product EducationNatural History
The Alaskan Sockeye SalmonOncorhynchus nerka
Domain Choices = Brand Success
ChinookClub.comCool, prestige, cool to belong.
Draw wider audience.e.g. Group of guys who fishing in Alaska
WhichFish.com
Variety, Catchy, Easy to say, Fun to say. Rhymes, memorable Fresh, delivery, door,
clean crisp cold quality, local, not east coast.
FishermansFamily.com
Belonging, care, good service, safe, wholesome, get the good fish.
Ideal Domain Choices $
OceanFresh.com
$45,000.00 – 48,000.00Says it all.
PacificDirect.com
500.00 +/-Ocean to you, fresh
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