Secondary research main task

Secondary Research into

Audience – Main Task

By Bethany Bouchareb

ITVITV has an audience share of 12% and a picture format of 16:9 which is suitable for a wide screen TV. ITV airs programs such as: • Emmerdale• Coronation street • Downton Abbey• Doc Martin• Dancing On Ice• The X Factor

ITV 2ITV 2, the sister channel to ITV, has an audience share of 1.9%, much lower than its sister company, and a picture format of 16:9 which is suitable for wide screen TV. ITV 2 airs programs such as: • The Only Way Is Essex • Celebrity Juice • Gossip Girl • Plebs • The Real Housewives of Beverly Hills

E4E4 is a sister company to Channel 4 and has an audience share of 1.4% and a picture format of 16:9 which is suitable for a wide screen TV. E4 airs shows such as:• The Inbetweeners• New Girl • My Mad Fat Diary• Skins • Made In Chelsea • Misfits

MTVMTV has an audience share of 0.2% and a picture format of 16:9 which is suitable for a wide screen TV. MTV airs programs such as: • Pretty Little Liars • Geordie Shore • The Hills• Jersey Shore • Girl Code• Catfish

E!E! an American company which has a channel in European TV has an audience share of 0.1% and a picture format of 16:9 which is suitable for wide screen TV. E! airs programs such as:• Keeping Up With The Kardashians • Fashion Police• The Soup• E! News• Kendra• Ice Loves Coco

Chosen Channel Even though ITV has the biggest audience share for the UK, I have chosen MTV as it has the most appropriate TV shows for people of my target audience. The TV channel of ITV is more for the middle aged class of people, this is evident through TV shows such as Downton Abbey, which is a period drama. I have also chosen to use MTV because as the audience share is smaller, this automatically makes the price to air my advert cheaper.