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Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. Secrets of The Brand. The Best Marketing Letter EVER. Secrets of The Brand. Secrets of The Brand. Why?. Disarming But Charming - PowerPoint PPT Presentation
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www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
The Best Marketing Letter
EVER
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Why?
Disarming But Charming “We haven’t even printed our letterhead yet”
Confidence Breeds Confidence “Will be one of the best sellers you’ve ever handled”
Cloak of Credibility He makes sure the reader knows they worked previously on
Esquire (one of the most prestigious magazines in America at the time). Credibility is implied as a result
www.torbaydevelopmentagency.co.uk
Why?
A Unique Advantage Hefner hits his reader with the “big news” that he has the rights to
publish a full colour Marilyn Monroe nude study
Clarity on the Commerce Hefner sets out the contractual arrangement and potential for profit
No Pain and Lots of Gain “postage paid air mail reply card”
Eye Catching The highlighted words on the page are not accidental. The phrases in
italics are “in full colour” and “on a returnable basis”
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
DO WE GET TRICKED?
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
HAPPY CLOCKS
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
www.torbaydevelopmentagency.co.uk
Secrets of The Brand
The Elevator Pitchhttp://www.youtube.com/watch?v=i6O98o2FRHw
http://www.youtube.com/watch?v=6GLGOI8zbxA
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