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©2015 YuMe. All rights reserved.
H O S T C O M P A N Y
CHANNEL PARTNERSHIPS
©2015 YuMe. All rights reserved.
OBJECTIVE
©2015 YuMe. All rights reserved.
OBJECTIVEWIN-WIN
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
-15%
-10%
-5%
0%
5%
10%
15%
20%
Year over Year C hang e in Train ing Spendin g U.S . 2006 to 2013
Source: Forbes, 2014
Sharing the knowledge in a technology driven market is essential to increase employee capabilities, employee satisfaction, and the impact in the industry.
©2015 YuMe. All rights reserved.
INTRODUCTIONIndustry Overview
KEY PLAYERSSupply, Demand, Network/Technology
KEY PRODUCTS: Search, Display, VideoVideo Advertisement Trend
MARKET LANDSCAPECurrent Market Trends
CHANNEL PARTNERSHIPSWinning Business
AGENDA
YuMe DIFFERENCEIndustry Expertise
©2015 YuMe. All rights reserved.
D I G I T A L A D V E R T I S E M E N T I N D U S T R Y
INTRODUCTION
©2015 YuMe. All rights reserved.
Traditional Advertisement
• No interaction
• One-way communication
• Not easy to measure the return
• TV, radio, print, outdoor
Digital Advertisement
Digital Advertisement is More Effective
DIGITAL AD MARKETOverall Industry
• Rapid switch from traditional to digital
advertising in last five years
• High internet usage, effective, results
are measurable
Source: Ibis, 2014
©2015 YuMe. All rights reserved.
2012 2013 2014 2015 2016 2017 20180
50
100
150
200
250
300
104.58121.47
146.42170.5
197.48
224.34
252.02
Worldwide Digital Ad Market Growth ($ Billion)
DIGITAL AD MARKETIndustry Growth
CAGR: 16%
Source: Statista, 2015
©2015 YuMe. All rights reserved.
Print Radio TV Digital0%5%
10%15%20%25%30%35%40%45%
12%16%
31%28%26%
9%
39%
13%
2011
Time Spend Ad Spend
DIGITAL AD MARKET% of Time Spend in Media vs. % of Advertising Spending, USA
$50 Billion Opportunity
Source: Morgan Stanley, 2011 | eMarketer, 2015
Print Radio TV Digital0%
10%
20%
30%
40%
50%
60%
3%
12%
36%
48%
18%
9%
40%33%
2015
Time Spend Ad Spend
$13 Billion Opportunity
©2015 YuMe. All rights reserved.
DIGITAL AD MARKETIndustry Growth > World Market
Source: Statista, 2015
2014 2015 2016 2017 2018
59.82 67.5 75.78 84.44 93.72
50.758.6
67.174.8
8323.9
31
39.7
48.9
57.7
12
13.4
14.9
16.2
17.6
Top 3 countries in the global market ($ Billion)
Other USA China UK
©2015 YuMe. All rights reserved.
Sales & ROI • Every $1 spend in
digital ad results with $3 increase in sales
Extends Reach of Traditional
• Higher brand awareness
• Extended ad channels
Engages & More Effective
• More accurate• Better methodology• Higher efficiency
Essential to Reach an Audience
• Time spent with digital media among U.S. adults surpassed time spent with TV
Drives word-of-mouth at a scale
• Easy to “Share” feature
DIGITAL AD MARKETWhy Advertisers Choose Digital
Source: Marketingland, 2014
©2015 YuMe. All rights reserved.
TV AD SPEND
$178B*
DIGITAL VIDEO
$6B*
DIGITAL AD MARKETFrom TV to Digital Players
©2015 YuMe. All rights reserved.
Key Takeaways of the Module
01 Shift from Traditional to Digital
• Traditional: TV, radio, print, outdoor
• With the technology attributes changed
02 Significant Growth of Digital Ad
• CAGR: 16%
03 Reasons of the Growth• High ROI• High scale• High engagement• High effectiveness • Essential to reach larger
audience
Coming next: Channel Partnerships…
DIGITAL AD MARKET
©2015 YuMe. All rights reserved.
T A K E Y O U R T I M E A N D R E L A X
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