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Seminar on Tourism Marketing Trends, Challenges and OpportunitiesVilnius, Lithuania, 27-28 February 2008
How is marketing changing?
How are consumers changing?
How is tourism marketing changing?
Tourism Market Trends: The World in 2007 and Outlook for 2008Seminar on Tourism Marketing Trends, Challenges and OpportunitiesVilnius, Lithuania, 27-28 February 2008
Sandra Carvão Deputy Chief of Market Trends, Competitiveness and Trade in Tourism Services, UNWTOscarvao@unwto.org
International tourist arrivals by purpose, 2006
Leisure, recreation
and holidays
51%VFR, Other27%
Business and prof.
16%
NS6%
“Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”
Forms and indicators:• visitors: same-day visitors and tourists• international and domestic• all purposes except paid work in the destination
Tourism: some concepts
The millions travelingabroad
International Tourist Arrivals by Receiving Region, 1950 - 2006*
0
100
200
300
400
500
600
700
800
900
1,000
mill
ion
Middle East
Africa
Asia and the Pacific
Americas
Europe
The millions travelling abroad…
+6.5% a year
25 million
898 million
Where are they going ?
Americas142 million
15%Africa
44 million5%
Middle East 46 million
5%
Asia / Pacific 185 million
21%
Europe480 million
54%
Rank 1950 Share 1970 1990 Share 2006 Share
1 United States Italy France France2 Canada Canada United States Spain3 Italy 71% France 43% Spain 38% United States 33%4 France Spain Italy China5 Switzerland United States Hungary Italy
6 Ireland Austria Austria United Kingdom7 Austria Germany United Kingdom Germany8 Spain 17% Switzerland 22% Mexico 19% Mexico 14%9 Germany Yugoslavia Germany Austria
10 United Kingdom United Kingdom Canada Russian Federation
11 Norway Hungary Switzerland Turkey12 Argentina Czechoslovakia Greece Canada13 Mexico 9% Belgium 10% Portugal 10% Ukraine 10%14 Netherlands Bulgaria Malaysia Malaysia15 Denmark Romania Croatia Hong Kong (China)
Others 3% Others 25% Others 33% Others 43%
Total 25 million 166 million 441 million 846 million
Increased competition – emerging destinations – Top destinations
What do they generate?
Asia / Pacific
20%
Americas21%
Africa3%
Middle East4%
Europe51%
International Tourism Receipts, 2006
US$ 733 billion
US$ 2.4 billion a day
Where do they come from?
Inbound tourism by origin, 2006
87
78
73
46
46
12
48
52
25
20
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Europe
Asia & Pacific
Americas
Middle East
Africa
Same region From other regions not specified
The importance of the domestic market
00.5
11.5
22.5
33.5
44.5
55.5
6
1975 1980 1985 1990 1995 2000 2005*
bill
ion
Domestic overnights: 3.6 bn in 2005 (63%)
International overnights: 2.1 bn in 2005 (37%)
2007 above expectations
Objective: monitoring short-term evolution of worldwide tourism
Frequency: 3 times a year (January, June, October)
Permanent elements:• Short term tourism data• In focus• UNWTO Panel of Tourism
Experts• Economic data relevant for
tourism
UNWTO World Tourism Barometer
Arrivals grow from 800 to 900 million in two years
International Tourist Arrivals, 1995-2007*
500
550
600
650
700
750
800
850
900
950
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
mill
ion
• 2007: 898 million international tourist arrivals• + 6% or 52 million more as compared to 2006
52 million international arrivals more
Europe + 19 million
(38%)
Africa + 3 million
(6%)
Middle East+ 5 million
(11%)
Americas+ 6 million
(12%)
Asia and the Pacific+ 17 million
(33%)
International Tourist Arrivals
5.4
8.0
1.9
9.9
7.8
6.1
4.2
10.2
4.7
7.9
13.4
5.0
0
2
4
6
8
10
12
14
World Europe Asia and thePacific
Americas Africa Middle East
vari
atio
n ov
er p
revi
ous
year
(%) 2006/2005 2007*/2006
2007 growth rates by region
World, Growth of Gross Domestic Product (GDP)Longest period of sustained growth for 25 years
2.2 2.2
1.1
3.0
4.8
3.8 3.73.9
4.7
3.8
2.9
1.6
2.4 2.4
3.8 3.7
4.1 4.2
2.7
3.8
4.8
2.5
3.1
4.0
5.3
4.4
5.0 4.9
4.1
0
1
2
3
4
5
6
7
8
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 '00 '01 '02 '03 '04 '05 '06'07*'08*
% c
hang
e ov
er p
revio
us y
ear
Source: International Monetary Fund (IMF)
Advanced economies, GDP growthHowever, strength is not coming from advanced economies
0.9
1.8
0.2
2.9
4.7
3.7
3.33.6
4.7
4
3.1
1.5
2.2
1.4
3.4
2.8 2.9
3.4
2.5
3.5
4
1.2
1.61.9
3.2
2.5
3
2.6
1.8
0
1
2
3
4
5
6
7
8
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 '00 '01 '02 '03 '04 '05 '06'07*'08*
% c
hang
e ov
er p
revio
us y
ear
Source: International Monetary Fund (IMF)
Emerging market and developing economies, GDP growth Growth driven by emerging market and developing economies
4.1
2.82.6
3.2
4.9
4.04.2
4.4
4.8
3.5
2.8
1.9
2.6
4.04.4
5.0
5.7
5.3
3.0
4.1
6.0
4.3
5.1
6.7
7.7
7.0
7.7 7.8
6.9
0
1
2
3
4
5
6
7
8
9
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 '00 '01 '02 '03 '04 '05 '06'07*'08*
% c
hang
e ov
er p
revio
us y
ear
Source: International Monetary Fund (IMF)
International Tourist Arrivals, growth rates by subregion
5.0
7.6
5.04.0
4.74.2
2
3.5
1.7
7.0
0
2
4
6
8
10
12
Europe Northern Western Central / Eastern Southern /Mediterraneanva
riat
ion
over
pre
viou
s ye
ar (%
)
2006/2005 2007*/2006
Europe: 480 mn, +4%
▲ Turkey (+18%), Greece (+10%), Portugal (+10%), Italy (+7%), Switzerland (+7%), Croatia (+8%), Bosnia Hz, Serbia, Montenegro, TFYROM, Slovenia, Israel, Iceland, Latvia, Lithuania, Romania
International Tourist Arrivals:growth rates by subregion
8.09.5
0.4
11.9
10.2 10.511.8
1.4
7.87.8
0
2
4
6
8
10
12
14
Asia and thePacific
North-East Asia South-East Asia Oceania South Asiavari
atio
n ov
er p
revi
ous
year
(%)
2006/2005 2007*/2006
▲Japan (+14%), Macao (China) (+21%), China (+10%), Cambodia (+19%), Indonesia (+15%), Malaysia (+20%), Vietnam (+16%), India (+13%), Maldives (+12%), Laos, Nepal, Bhutan, Samoa
Asia and the Pacific: 185 mn, +10%
International Tourist Arrivals: growth rates by subregion
1.93.4
10.4
2.4
4.7 4.7
-0.9
11.1
8.1
0.9
-2
0
2
4
6
8
10
12
14
Americas North America Caribbean Central America South America
vari
atio
n ov
er p
revi
ous
year
(%)
2006/2005 2007*/2006
▲ USA (+10%), Chile (+12%), Argentina (+11%), Anguilla, Aruba, Bonaire, Cayman, Curaçao, Grenada, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Colombia, Ecuador, Peru, Venezuela
Americas: 142 mn, +5%
International Tourist Arrivals: growth rates by subregion
9.910.8
7.87.9 8.57.5
13.4
8.4
0
2
4
6
8
10
12
14
16
Africa North Africa SubsaharanAfrica
Middle Eastva
ria
tio
n o
ve
r p
rev
iou
s y
ea
r (%
)
2006/2005 2007*/2006
▲Morocco (+14%), Kenya (+13%), South Africa (+8%), Ghana, Mauritius, Mozambique, Seychelles, Egypt (+20%), Syria (+31%), Palestine
Africa: 44 mn, +8% ; Middle East: 46 mn, +13%
International Tourism Expenditure, 2006
72.0
63.1
32.2
26.9
24.3
20.5
18.8
18.2
19.1
74.8
0 20 40 60 80
Germany
USA
UK
France
Japan
China
Italy
Canada
Russian Fed.
Korea, Rep.
US$ billion
Who is spending the most?
51%
-5 0 5 10 15 20 25
Germany
United States
United Kingdom
France
Japan
China
Italy
Canada
Korea, Republic of
Russian Federation
Netherlands
Spain
Belgium
Hong Kong (China)
Norway
Australia
Sweden
Singapore
Switzerland
Taiwan (pr. of China)
'06/'05 '07/'06 YTD
Outbound TourismInternational Tourism Expenditure,
% change over same period of the previous year (local currencies, current prices)
Of the first 50 spenders, 44 have data available for at least the first half of 2007, of which 30 (two
thirds) have done better than in 2006
Forecast 2008 International Tourism
2007* Forecast 2008
World 6 % 3-4 %
Europe 4 % 3-4 %
Asia and the Pacific 10 % 8-10 %
Americas 5 % 1-3 %
Africa 8 % 6-8 %
Middle East 13 % 6-10 %
UNWTO Tourism 2020 Vision
UNWTO Tourism 2020 Vision
Series of 7 Reports:- Global Forecast and Profiles of Market Segments- 6 regional volumes
0
200
400
600
800
1,000
1,200
1,400
1,600
1950 1960 1970 1980 1990 2000 2010 2020
mil
lio
n
Middle East
Africa
Asia and thePacificAmericas
Europe
Actual Forecasts
898 mn
1 bn
1.6 bn
International Tourist Arrivals, 1950-2020Current situation and forecasts UNWTO Tourism 2020 Vision
1995 2010 2020
1995-2020
Base Year ForecastsAverage annual growth rate (%)
Africa
Americas
East Asia and the Pacific
Europe
Middle East
South Asia
World
20
110
81
336
14
4
565
47
190
195
527
36
11
1006
77
282
397
717
69
19
1561
5.5
3.8
6.5
3.1
6.7
6.2
4.1
Forecasts by Receiving RegionInternational Tourist Arrivals, 1995-2020
(million) 1995 2020
Market share (%)
3.6
19.3
14.4
59.8
2.2
0.7
100
5.0
18.1
25.4
45.9
4.4
1.2
100
World’s Top Inbound Countries 2020….
1 China2 France3 United States4 Spain5 HK (China)6 UK 7 Italy8 Mexico9 Russian Fed.10 Czech Rep.
130106102
74575452494844
7.82.33.52.67.12.13.43.66.84.0
Country
Total arrivals(million)
Growth rate(%)
International Tourist Arrivals
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1995 2000 2005 2010 2015 2020
milli
on
Tourism 2020 Vision forecastActual 1995-2006
1.0 bn
898 mn
1.6 bn
Actual trend vs. Tourism 2020 Vision forecastWorld
536 mn
International Tourist Arrivals
0
100
200
300
400
500
600
700
800
1995 2000 2005 2010 2015 2020
milli
on
Tourism 2020 Vision forecastActual 1995-2006
527 mn
480 mn
717 mn
Actual trend vs. Tourism 2020 Vision forecastEurope
311 mn
Lithuania in the global market
International Tourism in the Baltic States
International Tourist Arrivals 2005• 5.7 million: + 12% vs. +4% in Central & Eastern Europe• 6% market share in the subregion• annual average growth 1995-2006: 11% vs 4% in the subregion
International Tourism
0
1,000
2,000
3,000
4,000
5,000
6,000InternationalTouristArrivals(1000)
InternationalTourismReceipts(euro,million)
International Tourism Receipts 2005• € 2 billion• 7% market share in the subregion• Receipts per arrival :
- Estonia: € 610- Latvia: € 173- Lithuania: € 244
International Tourism in the Baltic States 2006
International Tourism Receipts (euro, million)
40%
41%
19%
Estonia LithuniaLatvia
International Tourist Arrivals (1,000)
39%
34%27%
Estonia LithuniaLatvia
Baltic destinations: above average growth
International Tourist Arrivals, 1995-2007*
0
500
1000
1500
2000
2500
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
1,0
00
Lithuania 11.6%/year
Estonia 12.5%/year
Latvia 10%/year
Central&Eastern Europe: 3.9%/year
International Tourism in the Baltic States 1995-2006
International Tourist Arrivals (1000)1995-2007
0
500
1,000
1,500
2,000
2,500
Estonia Latvia Lithuania
(100
0)
1995 2000 2006
+235%+266%
+185%
International Tourism in the Baltic States 1995-2005
International Tourism Receipts (euro, million)1995-2006
0
100
200
300
400
500
600
700
800
900
Estonia Latvia Lithuania
Eu
ro,
mil
lio
n
1995 2000 2006
International Tourismin selected destinations, 2007
International Tourist Arrivals, 2007Change over previous period (%)
-10
-5
0
5
10
15
Bulgaria(Sep.)
CzechRepublic
(Sep.)
Estonia(TCE/Nov.)
Hungary(Sep.)
Latvia (VF) Lithuania(TCE/Sep.)
Poland(VF/Sep.)
Romania(Nov.)
Slovakia(Sep.)
Denmark(NHS/Nov.)
Finland(NHS/Nov.)
Norway(THS/Oct.)
Sweden(NCE/Nov.)
Ch
ang
e (%
)
VF: Visitors at frontiers; TCE: Tourist arrivals at all accommodation units; NHS: Nights in hotel and similar establishment; NCE: Nights in all accommodation units.
10 Global Market Trends
Adventure Travel World SummitWhistler, Canada – 4 October 2007
10 Global Market Travel Trends
Economy (1)
GDP growth exchange rates
fluctuations high oil prices interest rates emerging market
driving growth
aging population (senior = wealth/well being/active) change in composition of families (singles/one parent/ grandparents, etc) immigration/emigration (increased travel for VFR facilitated by lower transport costs)
Demographic Changes (2)
Increase concern on safety and security (3)
terrorism health scares natural disasters travel advisories visa regulations vs.
easier border control tourism resilience crisis management
(sos.travel)
product development marketing sales destination management stakeholders outside the industry
Public/private partnerships (4)
India, China and Russia strong potential
– limited part of the pop. traveling– growing middle class
strong economic growth
market diversification
Emerging source markets (5)
…vs. traditional markets slower growth growth due to:- Increased participation of
the pop > decrease cost- Increased nr. of trips, but
shorter stays
1990 2005 2020 ?
Transport (7) liberalization air travel LCC expansion decreased cost of air travel increase long haul air capacity long-haul forecast to grow faster (5.4% vs. 3.8%) waiting for the A380 pressure due to climate change
socio-environmental conscience vs. need to travel the 3 E’s: entertainment, experience and education voluntourism climate change : impact on destinations poverty alleviation
Increase conscience on sustainable tourism (8)
all mighty technology:- ICT in all parts of the process- the power to the consumer / Web 2.0- flexibility - increased competition - new players in the market: access from local providers
Continued incorporation of new technologies (9)
from producers to consumers (from a sellers to a buyers market) mature and experienced that know what they want and what they can get looking for flexibility more fickle and less loyal
More fickle and less loyal customer (10)
www.unwto.org
email:scarvao@unwto.org
Thank you very much for your attention!
World Tourism Organization
www.UNWTO.org
Highlights 2007• 2007: continuation of sustained growth rate of past years• No major negative factors or disruptions / No large events• Expanded air capacity coupled with high load factors• Hotel occupation and RevPAR up• Results confirm resilience regarding external factors such as
turbulence in financial markets, increasing interest rates, tighter credit conditions, rising fuel prices and security and health issues
• Tourism growth supported by strong world economy: since 2004 in the longest period of sustained growth for more than two decades
• Economic and tourism growth driven by emerging market and developing countries
• Climate change has definitively entered the agenda
EuropeHighlights 2007• Continuation of the economic pick-up of 2006• German outbound market stronger than in previous years• Wet summer in the North / strong results for Mediterranean destinations • Strong euro• Romania and Bulgaria entered EU• LCC keep expanding, even to and from mature destinations• UK ‘annus horribilis’Prospects 2008• Extension of Schengen area with 9 of the new EU members and Switzerland• Extension of euro to 15 countries• Early snow for ski resorts• European football championship in Austria and Switzerland / Zaragoza World Expo• Open sky policy with US / Further airline concentration
Asia and the PacificHighlights 2007• Continuation of economic strength (over 7% since 2004)• Favourable exchange rates• Further LCC expansion• No overall impact of political tension in Thailand, Sri Lanka, Myanmar and
Pakistan• Japan is taking off as a destination• Mekong continues to grow quite above averageProspects 2008• China will showcase itself to the world in the Beijing Olympics• Continued economic dynamism not expected to be affected seriously by an
eventual slowdown in the developed world• Avian flu still a concern, but not hitting the headlines up to the moment
AmericasHighlights 2007• US inbound market finally rebounds• Central and South American destinations share in emerging market upturn• Increased regional cooperation and integration in Central and South America• Western Hemisphere Travel Initiative (WHTI) creates uncertainty and impacts
Caribbean results• Lower dollar (1 euro ≈1.5 USD,1 CAD ≈ 1 USD,1 GBP ≈ 2 USD) stimulates
inbound and slows outbound to non-dollar areas, ie above all Canada affected by unfavourable exchange rate
• US outbound still strong in spite of credit crunchProspects 2008• Presidential elections will keep US occupied• Uncertainty about US economy• Dollar still expected to weaken further• WHTI continues to influence travel
Africa and the Middle EastHighlights 2007• Oil money stimulates tourism investment and demand, in particular in Gulf
countries• High priority given to tourism in many MENA destinations• This time Africa is also profiting from strong world economy through commodity
prices and investment• Mediterranean destinations are successfully tapping traditional and emerging
European source markets as well as the Middle East marketProspects 2008• Ghana hosts African Cup of Nations in January• South Africa is already getting attention from the run up to the FIFA World Cup• Kenya has been doing very well in past years, but might face temporary setback• Air liberalisation (i.e. Morocco, Egypt) will further stimulate tourism• Sarkozy effect in Egypt and Jordan?
Outlook 2008• Difficult to assess economic situation at this moment• Economic growth prospects still decent (2008 worldwide +4.1%)• On the downside: volatile financial markets, aftermath of the credit
crunch, high oil prices, inflationary pressures, agflation (rise of food prices), slowing growth particularly in the USA
• Confidence overall still high, but has started to weaken• A new generation of aircraft is coming into service: first A380 last
October and 787 is expected next year, 2007 saw record number of orders for new aircraft at both Airbus and Boeing with Asia and Middle East among major buyers
• Climate change in focus (carbon offsetting, technological innovation, taxes, ‘eco’ marketing, etc.)
• Caution, but no panic
Where were we right?• overall world forecast, both direction and volume (aag +4.1%) • strong growth for emerging destinations and source markets• strong growth for Asia and the Pacific and for Africa• more moderate growth for Europe• increase of share of Asia and the Pacific, the Middle East and Africa,
and decrease of Europe and the Americas• emergence of China as a major inbound and outbound market• demography: aging population, increased VFR, changing
households• change from ‘service’ to ‘experience’
Where have we missed …?• underestimation of the potential of the Middle East• overestimation of the growth of North America• various country estimates• overestimation of interregional growth• underestimation of the impact of new technologies, in particular of
the internet, in terms of:– information, promotion and marketing– distribution, sales, pricing, management and service– more transparency and power to consumer
• explosion of low cost airlines in Europe, Asia and the Middle East• unexpected events not catered for• border facilitation (+/-)• socio-environmental awareness (+/-)
4%
20%15%
58%
3%
EuropeEuropeAsia and the PacificAsia and the PacificAmericasAmericasAfricaAfricaMiddle EastMiddle East
5%
16%20%
54%
5%
Market Share (%) - 1995Market Share (%) - 1995
Market Share (%) - 2006Market Share (%) - 2006
International Tourist Arrivals by region of destination
International Tourist Arrivals
7.8
3.52.6
2.1
3.4 3.6
6.8 7.1
3.6
8.6
1.5
4.8
2.63.2
0.5
7.3 7.2
0.7
2.3 2.5
0
2
4
6
8
10
12
Ave
rage
ann
ual g
row
th r
ate
(%)
Tourism 2020 Vision forecast
Actual 1995-2006
Actual trend vs. Tourism 2020 Vision forecastWorld’s Top destinations 2020
International Tourist Arrivals
1.2
5.5 5.05.9
4.9
3.1
8.0 7.46.6 6.9
4.3
9.38.1
6.9
8.8
4.35.9
10.511.2 11.3
8.4
17.4
0
2
4
6
8
10
12
14
16
18
20
Ave
rage
ann
ual g
row
th r
ate
(%)
Tourism 2020 Vision forecast
Actual 1995-2006
Actual trend vs. Tourism 2020 Vision forecastRising stars (destinations > 5 mn)
International Tourist Arrivals
4.1
6.4
3.1
6.2 5.8
4.2
6.1
2.5
6.1
9.0
3.4 3.9
0
2
4
6
8
10
12
World Europe Asia & Pacific Americas Africa Middle East
Ave
rage
ann
ual g
row
th r
ate
(%)
Tourism 2020 Vision forecast
Actual 1995-2006
proj. 821 451 172 152 25 18actual 846 474 167 142 24 25diff. 24 23 -6 -10 0 7
Actual trend vs. Tourism 2020 Vision forecastOutbound tourism
(2006, mn)
International Tourist Arrivals
3.84.1
5.4
4.8
0
1
2
3
4
5
6
from same region from other regions
Ave
rage
ann
ual g
row
th r
ate
(%)
Tourism 2020 Vision forecast
Actual 1995-2006
proj. 651 174actual 669 163diff. 18 -11
Actual trend vs. Tourism 2020 Vision forecastOutbound tourism
International tourist arrivals
97 mn 163 mn
431 mn 669 mn
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1995 2006*
sha
re (
%)
from sameregion
Origin notspecified
from otherregions
(2006, mn)
Tourism 2020 Vision: Conclusions
• strong resilience and capacity of recovery against adverse conditions (economic downturns, terrorism, health threats, natural disasters, etc.)
• strong underlying demand, with still huge potential for growth:– both from increase of participation and increased frequency: more often
but shorter stays– from current travellers but above all from new emerging middle classes– sizable populations in developing countries currently still only take part in
international tourism very limitedly– many emerging economies show rapid economic growth resulting in
increasing disposable incomes, a relative big share of this increase will be spent on tourism (domestic as well as international)
“this of the stock market is very bad for the neck!”
Participation in Outbound TourismArrivals generated per 100 population per year
6
20
10
16
2
11
46
16
5 72
21
81
2317
136
0
10
20
30
40
50
60
70
80
90
World Europe Americas Asia & Pacific Middle East Africa
1980
2000
2020
-2
-1
0
1
2
3
4
5
6
7
8
9
10
11
96/95 97/96 98/97 99/98 '00/'99 '01/'00 '02/'01 '03/'02 '04/'03 '05/'04 '06/'05 '07*/'06
% c
ha
ng
e o
ve
r p
rev
iou
s y
ea
r
international tourist arrivals
international tourism receipts (local currencies, constant prices)
International tourism volume and receiptsgrowth in receipts close to growth in arrivals
Asian financial
and economic
crisis:
expenditure
grew slower
11S, SARS, economic
downturn:
receipts more affected
?
10 Global Market Travel Trends 1. Economy2. Demographic Changes3. Increased concern for safety and security4. Increased public/private partnerships5. Emerging source markets 6. Increasing competition: new destinations 7. Transport8. Increase conscience regarding sustainable development9. Continued incorporation of new technologies 10.More fickle and less loyal customer
International Tourist Arrivals, 2006
58.5
51.1
49.6
41.1
30.7
23.6
21.4
20.3
20.2
79.1
0 20 40 60 80
France
Spain
USA
China
Italy
UK
Germany
Mexico
Austria
Russian Fed.
million
And the winner is…International Tourism Receipts, 2005
85.7
51.1
42.9
38.1
33.9
33.7
32.8
17.8
16.9
16.7
0 20 40 60 80 100
USA
Spain
France
Italy
China
UK
Germany
Australia
Turkey
Austria
US$ billion
50% 47%
-3
-2
-1
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
'00/'99 '01/'00 '02/'01 '03/'02 '04/'03 '05/'04 '06/'05 '07*/'06
% c
ha
ng
e o
ve
r p
rev
iou
s y
ea
r
Developing CountriesHigh income and otherAAG 1995-2007AAG 1995-2007
International tourism Emerging destinations tend to grow faster and did so in 2007
The heartbeat of international tourismMonthly evolution of worldwide international tourist arrivals
-15
-10
-5
0
5
10
15
20
25
30
35
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*
% c
hang
e ov
er s
ame
mon
th p
revi
ous
year
Source: World Tourism Organization
World, International Tourist Arrivals2006-2007* : monthly evolution
30
40
50
60
70
80
90
100
110
jan feb mar apr may jun jul ago sep oct nov dec
milli
on
2007*2006
International Tourist Arrivals by Month
July and August exceeded 100 mn
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