Sentiance - Executive Summary 20160301

AMBIENT INTELLIGENCECONVERTS MOBILE DATAINTO SMART LIFE OPPORTUNITIES

The new frontiers for CMOs in the coming years will be data science, machine learning and behavioural insights, which then drive

optimisation and personalisation.

Ajay Agarwal - MD, Bain Capital Ventures , April 2015

Assistance is the new black.

Aparna Chennapragada, Google director, 2016

Over 80 per cent of marketers surveyed believe that personalisationleads to a significant positive impact on both brand perception and

customer engagement...

The Drum Research, 2016

Sentiance’s sensor fusion platform creates Ambient Intelligence,

the ability to monitor and predict behavior for personalized and contextual interaction

AMBIENT INTELLIGENCE

We don’t collect customer data.We don’t sell customer data.

We are not a marketing platform.We are not an advertising platform.

No Context – No Party

PERSONAL DATAEMPOWERS

THE CONSUMER

Two sides to the data story:

DECLARED

OBSERVED

CONTENTStructured, explicit, self-declared, and static

CONTEXTUnstructured, time-series,

observed, and dynamic

Sentiance Ambient Intelligence

EVENTS

Sense and interpret the contextual cues of a mobile user

MOMENTS/ENRICHED EVENTS

Uncover habits and predict human behavior

LAYER 1

LAYER 2

LAYER 3

DRIVING STYLE BEHAVIOR

…

…MORNING

…

SOCIALNESS

NIGHT TIME

WALKING RUNNING

DRIVING (CAR) SUBWAYTRAIN

BUS

MOTORCYCLETRAM

SITTING STANDING

AIRPLANE BIKING

ARRIVING @HOME, WORK,..

SPORT

WATCHING TVCOMMUTE

LOUD ENVIRONMENT

IN A MEETING

ALONE

HOME

WORK

COMPANY

COMMUTING TYPE

CITY WORKER

CULTURAL

CALM

CONTEXTdefines the moment

PROFILES

Learn about the ever-changing personalities of a mobile user

MORNING6 AM

SEMANTICTIME

WORKAHOLICPROFILE SEGMENT

NIGHT OWLPROFILE SEGMENT UBER PARENT

PROFILE SEGMENT

PROFILES & ENRICHED EVENTS examples

MORNING9 AM

SEMANTICTIME

CULTURE BUFFPROFILE SEGMENT

FREQUENT FLYERPROFILE SEGMENT

TECHNOLOGY STACK

Behavioral Insights

Loyalty programs

Retail Marketing

Elderly Monitoring

Remote Patient Monitoring

Clinical Trials

Mobility programs

UBI

Driver Scoring

Fleet Management

Kids Monitoring

Security

Anomaly Detection

Energy Saving

Media Recommendations

Smart Office

Employee Engagement

Geo-Marketing

Smart City

myLifestyle

myHealth

myMobility

myHome

myOffice

myCity

www.sentiance.com@sentiance

© 2016