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SEO & PAY PER CLICK CAMPAIGNS By...
Majestic Social Mediawww.majesticsocialmedia.com
A combined SEO & Pay Per
Click STRATEGY WILL HELP
YOU TO ACHIEVE YOUR GOALS
and drive more people to your
website and increase your
sales!
SEO & Pay Per Click
Spicy Ginger Ambrosia is a blend of raw California wildflower Honey,
bee pollen, certified organic powdered cinnamon and powdered
ginger.
Content!
Content
SEO & Pay Per Click Statistics
What we do!
Clients and Examples
© Majestic Social Media – Full Service Social Media & SEO
Majestic Social Media & SEO
Website Design SEO Pay Per Click
© Majestic Social Media – Full Service Social Media & SEO
Website Design
HTML/PHP Coding
E-Commerce
X HTML 5
Website Content Creation
Blog Integration
Media Integration
(Videos, chat features, etc.)
Keyword Ranking
Keyword Density
Competition Analysis
Page Rank
Geo Targeted Campaigns
Google Maps Optimization
Set up of PPC Campaigns
Quality Score Improvement
In depth keyword analysis
Landing Page Creation
Landing Page Optimization
Maintenance
Optimization of your CPC,
CPL, ROI!
Majestic Social Media & SEO
Social Media Blog Marketing Content Creation
© Majestic Social Media – Full Service Social Media & SEO
Social Media Strategy
Campaign Planning
Social Media Maintenance
Social Media Publishing
Social Media Set up
Facebook FBML Coding
Social Media Branding
(customized backgrounds, etc.)
Blog Marketing Strategy
Creation of branded Blog
Blog Writing
Blog Marketing
Media Integration (Videos,
pictures, etc.)
Social Media Synchronization
Creation of Posts and
Tweets
Copywriting
Video Creation
Power Point Creation
Picture Tagging contests
Engaging Social Media
Social Scanning (Barcodes)
Newsletter Creation (HTML)
The importance of SEo
- More than half of Fortune 500 companies had almost no search engine visibility in 2010,
with their targeted keywords not ranking in the top 100 search results.
- When looking for a new information, online 37% of internet users start their searches on a
search engine, followed by portals, such as yahoo or msn with 34%.
- 80 million people get their news online every day
- 100 million people use search engines every day
- 64% of journalists use Google or Yahoo! to follow the news
There are even some estimates that show about 80% of all internet sessions begin with a
search. So, it’s clear that there are many benefits to be obtained by optimizing your website!
© Majestic Social Media – Full Service Social Media & SEO
Social Media MarketingWhat We Do!
How do you reach consumers?
You need a web presence and many ways to be found!
More quality content Published in more places = More customers!
© Majestic Social Media – Full Service Social Media & SEO
How do you reach consumers?
Social Discovery!
Reputation!
Search Discovery!
We publish content
Consumers comment
& share
We listen & engage
We create content
© Majestic Social Media – Full Service Social Media & SEO
What is quality content?
© Majestic Social Media – Full Service Social Media & SEO
SEO Analysis Website Analysis
Analysis
Strategic Planning
Goals Vision Mission
Operative Planning
TARGET MARKET! TARGET MARKET!
REPUTATIONSEO PPC BOOKMARKING E-Commerce
SEO Strategy
© Majestic Social Media – Full Service Social Media & SEO
Social Media MarketingCISS Formula
© Majestic Social Media – Full Service Social Media & SEO
Overall Strategy
SEO and Bookmarking
Social Media Marketing
We create and optimize websites and showcase all of
your offers!
- Interactive
- Special Offers
- Discounts
- Contests, etc.
Keyword Optimization
Bookmark Website
Create Backlinks
www.twitter.com
www.facebook.com
www.myspace.com
www.youtube.com
& more
Website Creation + Optimization
© Majestic Social Media – Full Service Social Media & SEO
www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Share ContentPower Point Presentation or
Documents
www.reddit.com
www.free-press-release.com
www.prlog.com
www.articlesbase.com
and more
Business Directories
www.yelp.com
www.local.com
www.superpages.com
www.yellowpages.com
www.hotfrog.com
www.citysearch.com
www.insiderpages.com
And more directories
Publish PR Releases
© Majestic Social Media – Full Service Social Media & SEO
Blog Set up and Publishing
Viral Marketing Classified Ads
www.youtube.com
www.vimeo.com
www.ustream.tv
www.yahoo.com/videos
and more
Website Integration
Blog Integration
www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
www.global-free-classified-ads.com
www.craigslist.org
www.hoobly.com
www.backpage.com
And more
© Majestic Social Media – Full Service Social Media & SEO
CQ/s/darkSEO
Search engine optimization (SEO) is the process of improving the
visibility of a website or a web page in search engines, via search
results.
Definition seo
How can seo help you?
How does Google determine a highly ranked site?
First, why Google?
Let’s look at market share:
70%
20%
10%
Google Yahoo!/Bing AOL/MSN
1st Why google?
Google’s Algorithm – Part 1Relevancy
• Google first decides whether your site is relevant based on its text.
• You need text on your site targeting specific keyword phrases.
• Once Google determines your web site pages are relevant, you need to increase your authority.
• You need citations from other web sites, thereby recommending you as a destination for your products and services.
What can I change to improve my google ranking today?
• Content – The more the better
• Properly Validated Website
• Fast Loading
• Organized Web Site
• Internal Linking Structure
• Title Tag – Should match to keyword phrases
• Headlines – Should match to keyword phrases
• Links, Links and more Links
• Quality Links are valued more.
• Quantity is not the goal.
FINALLY!
Search Engine Marketing (SEM) is divided into two camps:
– PPC – Pay Per Click• also called “Paid” or “Sponsored” listings
– SEO – Search Engine Optimization• also called “Natural” or “Organic” listings
SEM = SEO + PPCSMM – SEO + PPC
To confuse the issue further, “SEM” is commonly interchanged with “PPC”.
However, “SEO” always refers to unpaid positioning.
Pay per click campaigns
Pay per click campaigns
SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.
CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.
AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
Language of PPC
LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.
CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.
KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
Language of PPC
CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.
IMPRESSIONS: The number of times an ad is displayed in search results or on sites.
CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.
AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.
Language of PPC
Business Directories!
superpagesyellowpageshotfroghellosandiego.cominsiderpages.commojopages.comhotfrogCitysearchlocal.comkudzu.comphones.whitepages.comrealpageslive.comtheusaexplorer.combridgat.comdiscoverourtown.comyellowusa.comGoogle Mapswww.kudzu.comwww.manta.com
Business Directories to put you on!
© Majestic Social Media – Full Service Social Media & SEO
Blog Marketing
Blog Marketing
We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more!
Technoratiblogcatalog.combloghub.combloghints.comblogville.usbestblogs.orgtotalblogdirectory.comblogdirectory.netbloggingfusion.comblogarama.com
© Majestic Social Media – Full Service Social Media & SEO
Online PR
reddit.comfree-press-release.comprlog.comarticlesbase.comslashdot.compressrelease.compressreleasepoint.comtheopenpress.com
Online PR
We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More!
© Majestic Social Media – Full Service Social Media & SEO
Bookmarking
Bookmarking
We bookmark Your website on the following bookmarking sites and about 300 more…
http://business-planet.nethttp://digg.comhttp://www.diigo.comhttp://faves.comhttp://againlinks.comhttp://agilemarks.comhttp://ardour.tvhttp://atozbookmarks.comhttp://bharatinfo.comhttp://bookmark4seo.comhttp://bookmarkalley.comhttp://bookmarkarticles.comhttp://bookmarkcity.comhttp://bookmarkingpalace.infohttp://bookmarkingweb.comhttp://bookmarkix.info
© Majestic Social Media – Full Service Social Media & SEO
Work Examples
Printed Silk Fabrics!
SEO + Social Media Client, based in Los Angeles!
www.printedsilkfabrics.com
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