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@thinkbespoke
Karen Hollenbach Founding Director, Think Bespoke
thinkbespoke.com.au
Session Agenda & Focus
@thinkbespoke
Introduction & Personal Goals for Session (1 minute each)
• Understanding LinkedIn for Career
• LinkedIn for Job Search
• What Recruiters Want
• Personal Branding
[Break]
• LinkedIn Etiquette
• Networking for Job Search
• Daily Rituals
Your Learning Journey
@thinkbespoke
It’s all about you!
@thinkbespoke
Workbook - Clarity on Goals & Purpose
@thinkbespoke
• What are you doing well on LinkedIn?
• What would you like to improve in terms of LinkedIn?
• Who do you want to have conversations with on LinkedIn?
• What do you want to be known for on LinkedIn?
Your Learning Journey
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How Members Use LinkedIn
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LinkedIn Phone Icons - explained
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• Search (People, Companies, Jobs, News, Hashtags)
• You (Dashboard & Who’s Viewed Your Profile)
• Home - newsfeed (this view)
• Connections - Invites to connect & suggestions
• Messaging
• Notifications
• Jobs
News - stay informed & do research
@thinkbespoke
• Create job alerts
• Update your dashboard (Career Interests)
• Follow companies (careers tab)
• Follow hashtags
• Customise your feed
Benefits of Professional Networking on LinkedIn
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• Get into a conversation that helps you make your next career move
• Continue face to face conversations online • Begin new conversations • Build relationships • Stay relevant and top of mind with your
community • Create & provide opportunities for others • Learn from others • Create know / like / trust
Clean Up & Tailor Your Newsfeed
@thinkbespoke
• Click on 3 dots or arrow (RH side of update) • Select ‘Improve my feed’ • Share via message and lots more! • Unfollow ‘guff’! • Tailor your newsfeed
Private Dashboard
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• Click on your face (top RH side) • Who’s viewed your profile • Post views • Search Appearances
Your Learning Journey
@thinkbespoke
LinkedIn for Job Search
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How Hiring Managers Use LinkedIn
Source: LinkedIn
@thinkbespoke
Recruitment Social Media Trends
Source: Society for Human Resource management (SHRM)
Reasons recruiters use social media
@thinkbespokeSource: Society for Human Resource management (SHRM)
Recruit passive candidates who
might not otherwise apply or be
contacted by an organisation.
Reasons recruiters use social media
@thinkbespokeSource: Society for Human Resource management (SHRM)
Increase employer brand and
recognition.
Reasons recruiters use social media
@thinkbespokeSource: Society for Human Resource management (SHRM)
Target job candidates with a very
specific set of skills.
Reasons recruiters use social media
@thinkbespokeSource: Society for Human Resource management (SHRM)
Allow potential job candidates to
easily contact the organisation
about employment.
Jobs in Melbourne on LinkedIn
@thinkbespoke
Branding
@thinkbespoke
LinkedIn Profile Key Features
• Written with clear goals
• Professional imagery
• Customised headline
• Customised URL
• Current contact info
• Personable summary
• Relevant experience
• Skills & endorsements
• Recommendations
Written with clear goals
Who do you want to start conversations with?
What do you want to be known for?
Professional Imagery
• Choose suitable copyright free
background image
Background Image
• Choose suitable copyright free background image
• re-size in canva.com to 1584 x 396 px
Customised Headline
• 120 characters
• Defaults to role and organisation
• Showcase specialties and industry@thinkbespoke
Headline Examples
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Personable Summary
• Written with intention (think ‘who am I trying to get into
conversations with’ or ‘who’s looking at my profile right now’)
• Written in the first person (this means you, writing about you)
• 2000 character limit
• Gives readers a sense of who you are and how you help
• Include a call to action e.g. I invite you to connect
Professional Summary - First line
The first line is critical as people need to click on ‘read more’. You
need to be compelling and relevant to potential employers, hiring
managers and recruiters. For example . . .
As a (describe your specialty) I’m exploring (describe who you want
work with or what you’d like to do) to (describe the results you’d like to
achieve).
Professional Summary - Middle sectionThe middle section should provide a snapshot of your work experience, relevant skills
and knowledge. For example . . .
Having recently completed my (insert qualification) I am passionate about (insert
industry types, types of roles and/or companies you wish to work for) I welcome the
opportunity to apply my learnings from (insert most relevant work / voluntary experience and core strengths and knowledge as they apply to the roles roles you
are applying for) . [You can list relevant skills and projects here if appropriate].
Professional Summary - Final sectionProvide some insight into how your training, skills and any work
experience has informed certain specific views about your industry
and the opportunities for future trends, and how you can assist this.
Include a sign off. For example . . .
I believe in the value of human relationships and welcome the
opportunity to leverage my highly developed relationship building skills
to further develop high performing teams and stakeholder
relationships to deliver commercial goals.
Relevant Experience
@thinkbespoke
Relevant Experience
1. It’s not your resume! 2. Share what’s relevant 3. Include key achievements 4. If a Company Page is listed, don’t explain further
Skills & Endorsements
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Skills & Endorsements
1. Social proof
2. Up to 50 skills - use all
3. Top 3
4. Searchable
5. Think ‘key word’
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Recommendations
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1. Think ‘reference’
2. Request via LinkedIn
3. Choose most senior and
relevant person, based on
your goals
4. Help people complete!
Workbook
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