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THE ADVANTAGES OF
PARTNERSHIPS:STORMWATER EDUCATION
CONSORTIA IN SOUTH CAROLINA
David F. Joyner
Natural Resources Agent
Clemson University Cooperative Extension Service
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Partnerships
A relationship between individualsor groups that is characterized by
mutual cooperation andresponsibility, as for the achievement
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PartnershipsWHY?
1) COMPLEXITY:
Environmental issues, such as
water quality and stormwatereducation, are often too large andcomplex for one organization to
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PartnershipsWHY?
2) REDUNDANCY:
Many organizations are alreadyworking in a particular area of theproblem; there is existinginfrastructure, curriculum, and
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PartnershipsWHY?
3) RESOURCES:
Organizations bring variousresources (human, financial,physical) and expertise to the
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PartnershipsWHY?
4) SYNERGY:
Working in partnerships createssynergy and an improved publicperception of the issue, such as
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PartnershipsWHY?
5) CREDIBILITY:
Credibility is enhanced throughpartnerships because it indicatesunity of purpose and importance of
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PartnershipsWHY?
6) COMMUNICATION:
Partnerships improvecommunication, often betweenformerly more independent
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PartnershipsWHY?
7) CREATIVITY:
New and creative ideas aboundwhen working together as a group.
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PartnershipsWHY?
8) SCALE:
The size and scale of awatershed-level education strategyrequires a coordinated effort.
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PartnershipsWHO?
Stormwater Education Consortia
Two Primary Groups: Phase II MS4 Communities Education Providers--Including
Universities, State Agencies, Non-
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PartnershipsWHO?
UNIVERSITIES/ACADEMIAPartner Strengths:
Technical Expertise Research Driven
Extension Programs (Land and SeaGrant) Homeowner, Farmer, Technical
Audiences Public Service Mission Mass Media (radio, tv,
newspapers)
Examples: Clemson University
Extension and Carolina ClearProgram
Coastal Carolina University
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PartnershipsWHO?
FED, STATE, LOCALAGENCIES
Partner Strengths: Environmental Expertise Focused and Aligned Missions
Regional or State-Wide Area
Existing Education Programs
Examples:
SC Sea Grant and SCSGExtension
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PartnershipsWHO?
NON PROFITS
Partner Strengths: Focused Target Audiences
Aligned Mission
Established EducationCurriculum
Experience
Examples: Waccamaw Riverkeeper
Lowcountry Earth Force
Michaux Conservancy
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PartnershipsHOW?
IMPLEMENTATION: Case Studies ofStormwater Education Consortia in
South Carolina Coastal Waccamaw Stormwater
Education Consortium
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PartnershipsHOW?
CWSEC: History and Background 2004 Education Providers met to discuss activities
and the need for a regional collaboration ofstormwater education efforts. Cal Sawyer of Clemson University's Carolina Clear
Program Susan Libes of Coastal Carolina University's Waccamaw
Watershed Academy Jeff Pollack of the North Inlet Winyah Bay CoastalTraining Program
Hamp Shuping of the Waccamaw Riverkeeper Program
They joined with local MS4 communities to form the
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PartnershipsHOW?
Education Consortia Structure: Both Formal and Informal
Formal arrangements with communities to
implement regional education strategy Each county/municipality signed a non-
binding resolution to develop regionaleducation strategy and form a stormwatereducation consortium
Joint resolution press conferences
Formal and Informal Structure with
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PartnershipsHOW?
Each Consortium hasdeveloped an educationplan that provides an
outline of proposed events Consortium members both
work individually and
collaboratively on specificprojects
Target Audience, Pollutant,and Geography components
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Partnerships
Poor Communication andInvolvement
Political Wrangling and ChangingRegulations
Lack of Well-Developed/Realistic Plan
Time and Budget Constraints
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PartnershipsSUMMARY
Partnerships can be very effective formultiple reasons: Education of diverse audiences over a large
geographic area requires collaborative efforts Multiple groups working together can achieve
more than working separately
Sharing resources and expertise to arrive at amutual goal
Avoid the pitfalls Develo a com rehensive lan
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