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Shared-mobility solutions in Britain
Scott Le Vineslevine@imperial.ac.uk
Imperial College and Carplus
ORIGAMI Project Final Conference17th April 2013
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What is shared-mobility?
• Access to use a car (or bicycle, scooter, aeroplane, etc.) on pay-as-you-go principles
• Self-drive (like car hire), rather than professional driver (like a taxi service)
• Like car hire: round-trip or one-way usage, pre-book or spontaneous
• Radically different regime of ‘auto-mobility’, as compared to private vehicle ownership
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startwork
move in with partner
scrapcar 2
retirement
actual household car access
optimum/desired household car access
Life course
Cars
ow
ned
by h
ouse
hold
access ‘deficit’
access ‘surplus’
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1
2
pass test
movehouse
acquirecar 2
Clark et al. (2009)
Cars come in integers
Shared-assets or accessed-assets?
http://www.ethiopiahewitt.com/projects/booth/http://www.whitbread.co.uk/whitbread/media/newspressreleases/individualnewsarticle/premierinnnewplanningpermissionsrecord.html
http://www.privategpbrighton.co.uk/taxi.html
http://cloudcomputingcompaniesnow.com/
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Who is interested?
• Carmakers: Traditional markets are in decline
• Car hire industry: Evolution of their core business, made possible by IT revolution
• Public authorities: Parking needs/impacts (revenues), GHG impacts, traffic conditions, use of active travel, accessibility-to-services, etc.
• Land developers: Reduced on-site parking needs
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Hotel Owned home
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Unpacking “shared-mobility”
• Cost structure: Trade-off between fixed and usage costs. Very high degree of variabilisation.
• Maintenance: Professional standards
• Insurance: [nearly] impossible to drive without insurance. But potentially discriminatory.
• Tracking/monitoring: Usage data tracked in real-time (then stored)
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Vulnerabilities
• Reliance on central node (server)
• Reliance on wireless communication network
• End users must accept ‘operator risk’
• Operators must accept ‘public sector risk’
• Not: Blown head gasket, or brakes need servicing, or car theft
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Example of public sector risk
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Research needs
• Predictive capacity urgently required
• Integrate shared-mobility into household travel surveys
• Reconcile stated (cf. Firnkorn 2011/2) and forecast impacts with observed network flows, parking demands, etc.
• Methods required to predict both ‘end-state’ and growth trajectory
• Incorporate within vertically-integrated travel/activity models
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Where are we going? Three thoughts
1. Look West...and East
2. Service differentiation
3. Increasing price sophistication
2006
2012Shaheen & Cohen 2012
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Where should we go? Three thoughts
1. Figure out how to address the ‘young adult’ market (requires liaising with insurance industry)
2. Identify and solve barriers to serving socially-excluded groups
3. Allow operators to experiment in controlled ways (pilot projects, etc.)
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