SHOPPER MARKETING IN A MULTICHANNEL, - POPAI · PDF fileshopper marketing in a multichannel,...

SHOPPER MARKETING IN A MULTICHANNEL, CONNECTED, DIGITAL WORLD

ESTATE TAILORING INSPIRATION PROVENANCE DIGITAL

EXPERT ADVICE SERVICES FOOD TO GO VENDING

VALUE LIVING SOCIAL IMPROVING DESIGN ENGAGEMENT

Whole  Foods,  London  

Kroga  Republic,  Ohio  

Bilder  &  De  Clerq,  Ams  

Chez  Jean,  Paris   Penny  Market,  Emmelhausen  

Sephora,  Paris  

Loblaws,  Ontario  

Giant  Eagle,  PiJsburgh  

Trader  Joes,  Dallas  Sephora,  SeaJle  

Monop’,  Strasbourg   Duane  Reade,  NY  

RETAILERS ARE BECOMING MORE SHOPPERCENTRIC

Use  product  

Upload  media  about  product  

Interact  with  

website   View  TV  ads  

Read    expert  reviews  

View  video  

Consult  friends   Visit  

website  

Visit  store   Unbox  

Video  /  photo  

Share  opinion  

Social  media  website  

View  press  ads  

Research  product   Visit  

comparison  sites  

Purchase  product  

Compare  prices  

Download  coupons  

Outdoor  media  

Engage  in  discussion  

THEN   NOW  

•  Magnum Regent Street

ASDA  Pot  Noodle