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SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
SHRM Survey Findings: Employee Recognition Programs, Fall 2012
In collaboration with and commissioned by Globoforce
November 15, 2012
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Twice a year, Globoforce® conducts a survey with the Society for Human Resource
Management (SHRM®), the world’s largest association devoted to human resource
management. Our goal is to elicit trends among HR leaders and practitioners about what
challenges they face and what strategies help them conquer those challenges. This August,
we surveyed 6,000 HR professionals in organizations with 500 or more employees and asked
them to share their experiences and practices.
This fall 2012 survey uncovers new insights on emerging employee recognition trends and
best practices. We looked in particular at these questions:
What are the top issues facing HR management today?
Is it important that core values be aligned with recognition?
How are emerging practices like peer-to-peer recognition affecting engagement?
What is the impact of recognition on “employee enablement”?
What are the best practices for spending on a recognition program?
Introduction
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SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Key Findings
3
How many organizations currently have an employee recognition program in place? A majority of organizations (77%) reported that they currently have an employee recognition program in place. One-half (50%) of the organizations that have a program in place also indicated that it is tied to the organization’s values.
What are some of the reasons organizations implement an employee recognition program? Most organizations use employee recognition programs to improve employee morale and to increase employee engagement (79%). Other common reasons are to reinforce their organization’s values (59%) and to reduce employee turnover rates (34%).
What changes have organizations experienced after they have implemented an employee recognition program? Over one-half (51%)of the organizations reported an increase in employee engagement after implementing an employee recognition program. Some organizations also reported an increase in customer satisfaction (35%) and employee productivity (30%).
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Key Findings (continued)
4
How often do organizations conduct employee performance reviews? Seventy-four percent of the organizations reported they conduct an annual performance review. Only 21% conduct reviews semiannually, and very few (3%) conduct quarterly reviews.
How do organizations describe their performance review process? Most organizations that conduct employee performance reviews (72%) believe they provide constructive feedback to most of the employees in the organization, and nearly one-half (47%) feel their performance reviews offer an accurate reflection of the employees’ contributions.
What are some HR challenges organizations are currently facing? Succession planning has become a common HR challenge (41%) as well as employee engagement (40%) and culture management (30%). Other HR challenges organizations indicate experiencing include recruitment (28%) and performance management challenges(28%).
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Does your organization have an employee recognition program?
5
Note: n = 763. Respondents who answered “don’t know” were excluded from this analysis. Percentages do not equal 100% due to rounding.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
What are the main objectives of your employee recognition program?
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Note: n = 555. Percentages do not equal 100% due to multiple responses.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Does your organization’s employee recognition program . . .
7
Note: Respondents who answered “don’t know” were excluded from this analysis.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Employee Turnover Rates and Employee Recognition Programs
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Organizations with employee recognition programs reported an average employee
turnover rate of 14% compared with organizations without an employee
recognition program in place (17%). This translates to an average turnover rate
that is 22% lower among organizations with employee recognition programs in
place.
Does your organization have an employee recognition program?
Mean employee
turnover rate
Yes (n = 339) 14%
No (n = 66) 17%
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
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Note: Respondents who answered “don’t know” or “not applicable” were excluded from this analysis. Percentages may not equal 100% due to rounding.
Increased Remained the
same Decreased
Employee engagement (n = 481) 51% 47% 2%
Customer satisfaction (n = 361) 35% 64% 1%
Employee productivity (n = 455) 30% 70% <1%
Profitability (n = 339) 29% 67% 3%
Customer retention (n = 325) 25% 74% 1%
Employee retention (n = 449) 24% 72% 4%
Employee absenteeism (n = 409) 6% 83% 11%
Have the elements below increased, remained the same or decreased at your organization as a result of the implementation of an employee recognition program?
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Based on engagement surveys conducted by your organization, what percentage of your employees feel highly engaged in the workplace?
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Note: n = 442. Respondents who answered “don’t know” or “not applicable” were excluded from this analysis.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
11
n = 699
How would you rate your employees’ current frustration level with getting things accomplished at your organization?
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Do you believe employees at your organization . . .
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Note: Respondents who answered “don’t know” were excluded from this analysis.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
On average do you think . . .
13
Note: Respondents who answered “don’t know” or “not applicable” were excluded from this analysis.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
How frequently does your organization conduct employee performance reviews?
14
Note: n = 669. Respondents who answered “don’t know” or “not applicable” were excluded from this analysis. Percentages do not equal100% due to rounding.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Which best describes your organization’s performance review process?
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Note: n = 669. Percentages do not equal 100% due to multiple response options.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
16
Note: n = 658. Respondents who answered “don’t know” were excluded from this analysis.
In your professional opinion, do you believe that the organizational culture is important to your organization’s leadership?
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
What are the most important HR challenges to your organization?
17
Note: n = 680. Participants were asked to choose their top three choices. Percentages do not equal 100% due to multiple response options.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Demographics
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SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Which of the following best describes your primary role within your organization?
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Note: n = 678. Percentages do not equal 100% due to rounding.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Demographics: Organization Staff Size
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Note: n = 618
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Demographics: Organization Sector
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n = 642
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Demographics: Organization Industry
22
Organization Industry Percentage
Manufacturing 25%
Health care and social assistance 14%
Professional, scientific and technical services 12%
Educational services 10%
Government agencies 10%
Retail trade 9%
Finance and insurance 8%
Transportation and warehousing 7%
Accommodation and food services 6%
Administrative and support and waste management and remediation services
4%
Utilities 4%
Note: n = 669. Percentages do not equal 100% due to multiple responses.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
Demographics: Organization Industry (continued)
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Organization Industry Percentage
Arts, entertainment and recreation 3%
Information 3%
Repair and maintenance 3%
Wholesale trade 3%
Construction 2%
Mining 2%
Real estate and rental and leasing 2%
Agriculture, forestry fishing and hunting 1%
Personal and laundry services 1%
Religious, grantmaking, civic, professional and similar organizations 1%
Other 10%
Note: n = 669. Percentages do not equal 100% due to multiple responses.
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
U.S.-based operations only 56%
Multinational operations 44%
Single-unit organization: An organization in which the location and the organization are one and the same.
13%
Multi-unit organization: An organization that has more than one location.
87%
Multi-unit headquarters determines HR policies and practices
46%
Each work location determines HR policies and practices
2%
A combination of both the work location and the multi-unit headquarters determines HR policies and practices
52%
Is your organization a single-unit organization or a multi-unit organization?
For multi-unit organizations, are HR policies and practices determined by the multi-unit headquarters, by each work location or by both?
Does your organization have U.S.-based operations (business units) only, or does it operate multinationally?
n = 672 n = 676
n = 311
Corporate (companywide) 55%
Business unit/division 26%
Facility/location 18%
Note: n = 600. Percentages do not equal 100% due to rounding.
What is the HR department/function for which you responded throughout this survey?
Demographics: Other
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SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
• Response rate = 14%• 815 HR professional respondents from a randomly selected sample of
SHRM’s membership with the title of manager or above and 500 or more employees.
• Margin of error +/-3%
• Survey fielded: August 31, 2012 - September 21, 2012
SHRM Survey Findings: Employee Recognition Programs, Fall 2012
In collaboration with and commissioned by Globoforce
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Survey Methodology
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
26
Globoforce is the world’s leading provider of social recognition solutions, redefining how companies understand, manage, and motivate their employees. Innovative companies around the world use Globoforce’s cloud-based social recognition software to reveal the true performance and influence of every employee and strengthen company culture. With Globoforce, HR and business leaders can take a strategic approach to recognition programs that result in measurable benefits to the bottom line driven by increases in employee engagement, retention, and productivity. Globoforce is co-headquartered in Southborough, Massachusetts, and Dublin, Ireland.
To learn more:Visit: http://www.globoforce.comRead: http://globoforce.com/globoblogTwitter @GloboforceLinkedIn: http://www.linkedin.com/company/globoforce
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About Globoforce
SHRM/Globoforce Survey: Employee Recognition Programs, Fall 2012. ©SHRM 2012
27
The Society for Human Resource Management (SHRM) is the world’s largest association
devoted to human resource management. Representing more than 260,000 members in
over 140 countries, the Society serves the needs of HR professionals and advances the
interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated
chapters within the United States and subsidiary offices in China and India.
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About SHRM
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