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Ross Sutherland креативный директор McCann Erickson Russia - "Keep it simple"
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simple[sim - phul ]adjective
simple[sim - phul ]adjectiveeasy to understand, not elaborate, without unnecessary additions
simple[sim - phul ]adjectiveeasy to understand, not elaborate, withoutunnecessary additions
simple[sim - phul ]adjectivelacking sophistication, retarded
We do advertising, not add-vertising.
Bovine excrement.
You cannot bore people into buying stuff.
Every picture is supposed to tell a story
Consumers aren’t stupid.
It’s that easy. And that difficult.
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