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SINGAPORE B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
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Singapore B2C E-Commerce Market 2017
Report
B2C E-Commerce
N/A
Singapore
English
PDF & PowerPoint
72
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QUESTIONS
ANSWERED
IN THIS REPORT
How large were the E-Commerce sales in Singapore in 2016 and what are the predicted growth
rates?
What is Singapore’s rank in Southeast Asia by E-Commerce market size and penetration?
What are the main trends driving the growth of online retail in Singapore?
Which payment and delivery methods are most demanded by Singaporean online shoppers?
Who are the leading E-Commerce market players in Singapore?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SINGAPORE B2C E-COMMERCE MARKET 2017
SINGAPORE IS THE MOST ADVANCED B2C E-COMMERCE MARKET
IN SOUTHEAST ASIA, AND IS STILL GROWING
Singapore is one of the smallest countries in the region in terms of population, but
had the third largest B2C E-Commerce market in 2016 due to a well-developed
infrastructure, high rates of Internet connectivity and affinity of consumers to online
shopping. More than three-quarters of individuals in this country have Internet access and
Internet connection speed is the highest among the five major Southeast Asian countries,
according to the findings in yStats.com’s report. A high double-digit share of adult Internet
users made purchases online in 2016, driven by factors such as lower prices compared to
offline stores and the ability to access items not available in Singapore from Internet
merchants abroad.
A high share of cross-border imports is an important characteristic of Singaporean E-
Commerce market. More than 50% of online shoppers made purchases from abroad, with
cross-border E-Commerce platforms in China and the USA such as Alibaba and Amazon
being the main destinations, according to statistics cited in this report by yStats.com.
Another important market trend is the growth of M-Commerce, spurred by wide access to
mobile Internet technology which accounts for nearly all mobile phone connections in the
country.
Whether Singaporean online shoppers buy from local or foreign online merchants,
fashion items are the most demanded product category. Among the products with the
fastest predicted growth rate in 2017 are household goods and groceries. Online shoppers
with a high monthly income were especially likely to shop for groceries online, as
yStats.com’s report reveals. The country’s major E-Commerce competitors took notice of
this trend, with online retailer and marketplace operator Lazada acquiring online grocer
RedMart in 2016.
Overall, the B2C E-Commerce market in Singapore is the most advanced of the top
five Southeast Asian nations, as signaled by the highest online share of total retail sales.
Nevertheless, the market is far from reaching its full potential, with double-digit growth
rates predicted through 2025.
SINGAPORE B2C E-COMMERCE MARKET 2017
MARKET 2017
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
Overview of B2C E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in
Southeast Asia, by Country, incl. Singapore, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Singapore, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Singapore, in USD billion and in % of Total Hotels
and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-
2025f
Internet Penetration in Southeast Asia, by Country, incl. Singapore, in % of Individuals, 2015
Average Fixed Internet Connection Speed in Southeast Asia, by Country, incl. Singapore, in MBPS, Q2 2016
Internet Users in Southeast Asia, by Country, incl. Singapore, in millions, 2015 & 2020f
Number of Internet Users Who Research Products or Services Online, by Country, incl. Singapore, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top
Cities and Other Areas, by Country, incl. Singapore, in %, November 2015
Breakdown of Online Shoppers in Selected Countries in Asia, incl. Singapore, by Domestic Shoppers Only, Domestic
and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
TRENDS
Overview of B2C E-Commerce Trends, March 2017
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Only, in %, October 2016
Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e
Share of Online Shoppers Who Buy from Out-of-Country Online Retailers Due to Better Prices, in %, June 2016
Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, June 2016
Number of Mobile Phone Subscriptions by 2G, 3G and 4G, in thousands, 2011-2016
Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping
Done Through Mobile Apps, in %, June 2016
M-Commerce Share of B2C E-Commerce Sales, in %, 2011 – 2015
Average M-Commerce Share of Online Spending, in %, 2016
Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016
Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as
Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016
Share of Online Shoppers Who Discover New Products through Social Media Channels, in %, August 2016
SALES & SHARES
B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016
Retail E-Commerce Sales, in SGD billion, 2016e & 2017f
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SINGAPORE B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
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SALES & SHARES (CONT.)
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 – 2020f
B2C E-Commerce Sales, in USD billion, and Share of Retail Sales, in %, 2015 & 2025f
INTERNET USERS & ONLINE SHOPPERS
Internet User Penetration, in % of Individuals, 2010 – 2015
Number of Broadband Subscriptions by Type, in thousands, 2011-2016
Online Shopper Penetration, in % of Adult Internet Users, 2016
Factors that Encourage to Buy Online, in % of Online Shoppers, 2016
Average Monthly Online Spending, in SGD, by All Online Shoppers and Online Shoppers with Monthly Income of SGD
4,000-5,000, 2016
Top Motivations to Shop Online, in % of Online Shoppers Aged 15-35, June 2015
Breakdown of Monthly Online Spending in SGD, in% of Online Shoppers Aged 15-35, June 2015
PRODUCTS
Product Categories Purchased Online, in % of Online Shoppers Aged 15-35, by Gender, June 2015
Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016
Expected Growth of Online Spending in Selected Product Categories, in %, 2017f vs. 2016
PAYMENT
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
Breakdown of Credit Cards Used in Online Shopping, by Credit Card Network and Credit Card Issuer, in % of Online
Shoppers Paying with Credit Card, 2016
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers Aged 15-35, June 2015
DELIVERY
Top 3 Delivery Options, in % of Online Shoppers, June 2016
Share of Online Shoppers Who Buy from Local E-Commerce Sites Because of Delivery Considerations, in %,
September 2016
Top Loyalty Program Rewards or Benefits Valued the Most, incl. “Free Shipping”, in % of Internet Users, March 2016
PLAYERS
Overview of E-Commerce Players, March 2017
Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %,
and Estimated Number of Visits from Thailand, in millions, February 2017
Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and
Estimated Number of Visits from Thailand, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017
SINGAPORE B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
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SINGAPORE B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR SINGAPORE B2C E-COMMERCE MARKET 2017
Report Coverage
This report covers the retail E-Commerce market in Singapore.
A broad definition of retail E-Commerce used by some original sources
cited in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the E-Commerce market
and international comparisons, where the relevant country is compared
to other countries in the region in terms of criteria relevant to retail E-
Commerce, such as sales, Internet and online shopper penetration.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border E-Commerce.
The section “Sales & Shares” covers the development of retail E-
Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers.
Furthermore, the “Delivery” section covers information related to
delivery in online shopping.
Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by website visits.
SINGAPORE B2C E-COMMERCE MARKET 2017
7
Thailand B2C E-Commerce Market 2017
Indonesia B2C E-Commerce Market 2017
Asia-Pacific Online Payment Methods: Full Year 2016
Asia-Pacific Cross-Border B2c E-Commerce 2017
Asia-Pacific Clothing B2C E-Commerce Market 2016
Asia-Pacific Online Travel Market 2016
March 2017
March 2017
March 2017
February 2017
July 2016
November 2016
€ 750
€ 750
€ 1,950
€ 1,950
€ 950
€ 750
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Online Retail in Emerging Markets 2016
November 2016
December 2016
November 2016
July 2016
June 2016
June 2016
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€ 450
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€ 1,450
€ 2,950
€ 3,450
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Alternative Online Payment Methods: Full Year 2016
February 2017
March 2017
March 2017
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€ 2,950
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Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016
Europe B2C E-Commerce Market 2016
March 2016
February 2016
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Malaysia B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
April 2017
May 2017
May 2017
€ 750
€ 1,950
€ 2,950
SINGAPORE B2C E-COMMERCE MARKET 2017
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