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7/29/2019 SL-LW PRESENTATION Quantum Logo Version With Notes 2
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SARA LEE CORPORATION
THREE YEAR STRATEGIC PLAN
PREPARED FOR
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Quantum Consulting Team:
Lionel Warren, Executive Manager
Sarika Savant, Marketing Consultant
Mital Patel, Advertising Consultant
Laura Stepanick, Business Analyst Robin Nesbit, Public Relations
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To simply delight you.everyday
MISSION STATEMENT:
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CORE VALUES:
Act with INTEGRITY
Use IMAGINATION
Be INCLUSIVE
Work as a TEAM
Have PASSION to excel
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VISION:
To be the first choice of consumersand customers around the world bybringing together innovative ideas,continuous improvement, andpeople who make things happen.
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Key Sara Lee Corporation Financials
Company Type Public - NYSE: SLE
Fiscal Year-End June
2009 Sales (mil.) $12,881.0
2009 Employees 41,000
http://localhost/var/www/company/Sara_Lee_Corporation/rrytyi-1-1njea5.htmlhttp://localhost/var/www/company/Sara_Lee_Corporation/rrytyi-1-1njea5.html7/29/2019 SL-LW PRESENTATION Quantum Logo Version With Notes 2
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CURRENT BRANDS (business diversification)
Bakery Beverages Meats Body Care Air Care Detergents Insecticides Shoe Care
Bimbo Butter-Nut Cappuccino Ball Park Badedas Ambi Pur Biotex Bloom Bama
Bistro
Collection
Bravo Bryan Block & White Endust Catch Kiwi
Bon Gateaux Caboclo Deli d'Italia Brylcreem Ty-D-Bol Cruz+Verde Tana
Bony Caf Continental Deli Perfect Duschdas Cucal
Butter-Krust Caf do Ponto Galileo Eskinol Good Knight
Chef Pierre Caf Pilo Gallo Salame Fissan (Germany) HitColonial Cafitesse Hillshire Farm Fissan (Italy) Jet
CroustiPte Chat Noir Jimmy Dean Gabi Polil
Earth Grains Douwe Egberts Kahn's Glysolid Pyrel
Grandma
Sycamore
Harris Mr. Turkey Jovan Ridsect
Heiners Hornimans R.B. Rice Monsavon Vapona
IronKids Jacqmotte Rudy's Farm Neutral (Denmark)Madame
Brioche
Martinez
Java Coast Sara Lee Neutral (Netherlands)
Mothers Kanis & Gunnink State Fair Prodent
Ortiz Kayo West Virginia Brand Proderm
Rainbo Laurentis Radox
Sara Lee Maison du Caf S3Silueta Marcilla Sanex
Sunbeam Maryland Club She
Merrild Status
Moccona Williams
Natreen Zendium (Denmark)
Natrena Zendium (Netherlands)Paradise ZwitsalPiazza d'Oro
Key business segments
Diversified holdings
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FINDING AND OBSERVATION:
Sara Lee holdings are too diversified for focus on the coffee businesses
RECOMMENDATION:
Design a strategy for the coffee business, which will elevate
ACTION ITEM:
Plan to investigate potential sales, merger and acquisition possibilities
to realign with other product lines effective by June 2011
Lionel Warren , Executive Manager
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EXECUTIVE OVERVIEW:
Increase revenue by 10% in 3 years
Develop public relations to highlight
environmental efforts
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FINDING AND OBSERVATION:
Sara Lee coffee products are not well represented in the US market
RECOMMENDATION:
Increase marketing effort to reach more US markets and develop a
comprehensive plan to raise consumer awareness
ACTION ITEM:
Form a cross functional team from product development and marketing
to create an awareness of Sara Lee coffee line effective by June 2011
Develop advertising for print, TV and other ad campaigns effective by
June 2011Sarika Savant, Marketing ConsultantMital Patel, Advertising Consultant
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FINDING AND OBSERVATION:
Environmental efforts have not been publicized
RECOMMENDATION:
Capitalize on environmental achievements with public
announcements
ACTION ITEM:
Investigate and develop public service announcements and partner
with conservation groups to ensure positive public recognition of
environmentally positive metrics effective by June 2013.
Robin Nesbit, Public relations
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Sara Lee employees arepassionate about working to
minimize their environmental impactthrough programs that optimizetheir use of water and energy, andreduce waste.
In Sara Lees facilities throughoutthe world, they have made realprogress and will continue to reachout and seek new ways to improveevery day.
ENVIRONMENTAL STATEMENT
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FINDING AND OBSERVATION:
Expand supply chain efforts in US markets
RECOMMENDATION:
Improve supply chain to reach more US markets
ACTION ITEM:
Begin supply chain expansion efforts to reach more point of sale
consumers across US effective by June 2012.
Laura Stepanick, Business Analyst
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SUMMARY
REFOCUS BUSINESS PLAN TO FOCUS ON CORE BUSINESS
INCREASE BOTH DISTRIBUTION AND ADVERTISING
CAPITALIZE ON COFFEE WITH BRAND NAME
CAPITALIZE ON PUBLIC GOODWILL BY PUBLICIZING
ENVIRONMENTAL EFFORTS ARCOSS THE GLOBE
Lionel Warren, Executive Manager
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PERFORMANCE METRIC
12000
12500
13000
13500
14000
14500
MILLIONS
1 2 3 4 5
YEAR
REVENUE INCREASE
2009
est.
2010
est.
2013
est.
2012est.
2011
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ANY QUESTIONS:
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