Snapping Your Way to Success with Instagram. Covered In This Video: What is Instagram? Ways to use...

Snapping Your Way to Success with Instagram

Covered In This Video:

• What is Instagram?• Ways to use• Stats• Tour• How to connect Instagram to your BUSINESS

Facebook Page

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What is Instagram?

• Mobile app – iPhone, Android, Windows• Photo and video based (video is up to 15

seconds)• Transform photos with filters and editing

options • Social networking platform

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Ways to use

• Photo editing • Video recording/editing• Networking• Market research• Marketing & PR• Selling

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Stats• 300 million monthly active users; about 77 million in U.S.

(27% of U.S. population)• 20% of U.S. online adult females use Instagram; 15% of males• Estimated U.S. users by 2018 = 106.2 million• 41% of users are 16-24 years old• % of Canadian social network users that use Instagram daily:

55%• Photo generate 36% more likes than videos on Instagram• Instagram posts with faces were 38% more likely to receive

likes than ones without • In 2014 brands posted about 5.5 times per week• Instagram engagement is 15X Greater than Facebook!

©Crystal MediaSource: DMR and L2 Intelligence Report

Tour Time!

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Profile Pic

Username

Name

Bio/Description

Photo display option

Home

Take Photo/Video

Notifications

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Web address

Settings

Connections

Edit

Your profile

Posts of you (people tagged)

Map/Location

Filters

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• Not enough current research to show best, however no filter/normal has been a popular filter

• Consistency and branding

Filters - Consistency

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Web Use:

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Web Use: Badges

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