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SoACE Technology Summer Boot Camp

See Results by Crunching the Numbers

Laura Shackelford, M.Ed.

Tara Stevenson, M.S.

Darin Parker, M.Ed.

Laura Kalb, M.Ed.

See Results by Crunching Numbers

Laura Shackelford, M.Ed.Associate Director, Assessment & Operations

UNT Career Center

Today’s Presentation

• Our Team Vision• Data Do’s & Don’ts• Measuring a Culture of Evidence • Creating an Assessment Plan• Closing the Loop with Data Visualizations

• Annual Report• Qualtrics, Graphs, and Presentations• Infographics• Executive Summaries

Our Vision

The Assessment & Operations team “tells the story” of the Career Center through a variety of mechanisms, including assessment, marketing, and

technology.

Data Do’s & Don’ts

Don’t:• Try to assess everything• Only use one type of assessment (i.e., surveys) • Collect data just for the sake of collecting data• Forget or avoid closing the loop

Do:• Create an assessment plan• Prioritize based on departmental, divisional,

and/or institutional goals • Understand the purpose of data collection• Close the loop

http://www.fau.edu/student/culture-of-evidence-rubic.pdf

Creating an Assessment Plan

Types of Assessments• Pure data collection• Exhibits and demonstrations • Focus Groups• Surveys • Observations• E-Portfolios• Reflection Questions• Rubrics• Your CSM Platform (i.e., Handshake, Symplicity, Gradleaders) • Etc etc!

Closing the Loop with Data Visualization –

Annual Report

Division - Annual Report

• Consistently track specific programs and services year over year Student Advising Appointments Career Fair Student Attendance Student On-Campus Interviews Career Fair Company Participants Companies Participating in On-Campus Interviews Number of on-campus student employees Job Postings Students Participating in Job Shadowing Number of alumni advising appointments

• Keep organized reports in our CSM Platform so we can easily pull these reports each semester/year

Division - Annual Report

Closing the Loop with Data Visualization –

Qualtrics, Graphs, & Presentations

Qualtrics

NPS (Net Promoter Score)

Visualizing DataHow many months ago did you formally kick off your job search prepare your resume, write a sample cover letter, interview, etc.)?

Visualizing DataWhat are UNT's greatest assets/strengths?

Data Visualizations –Infographics

Data Visualizations –Executive Summaries

Executive Summaries

Thank you!

Laura Shackelford, M.Ed.Associate Director, Assessment & Operations

UNT Career CenterLaura.Shackelford@unt.edu

Session ObjectivesTara Stevenson, Flagler College

• What statistics are important to bring to life?

• What are audiences drawn to?

• What online resources can I use to visually show stats?(Cause let’s be honest…graphic design is not always our forte)

Flagler CollegeAt-a-Glance

• Private

• Four year residential

• 2501 students

• 60% female, 40% male

• Director, Assistant Director, Coordinator

• Student Services Umbrella

What are audiences drawn to?

1. Determine your audience.

2. Determine what your audience(s) want.• Emphasis

• Big changes

• Competitive edge

What online resources can I use?

• Infogr.am

• Canva

• Venngage

• Piktochart

• Photobucket

• On-campus resources/people

Personal Shout-outs

• New York University

• Rollins College

• University of Miami

• George Mason University, School of Business

• Bradley University

• Lehigh University

• University of Georgia

Connect with me!

tstevenson@flagler.edu

@Tsteves_Flagler

904.819.6286

Data Visualization: Tools, Graphics & Animation

Career Outcomes

Darin Parker, Web Developer

career.uga.edu/outcomes

Software, Tools, Graphics & Animation

Like many in our field, I often wear multiple hats …

Web Designer Web Developer Graphic Designer Motion Graphics/Videographer

Software, Tools, Graphics & Animation

Okay … we have the data and we know the story we want to tell.

Now we need to think about how we plan to distribute the final product(s).

Software, Tools, Graphics & Animation

We need to make one set of graphics that may be distributed using multiple methods.

Software, Tools, Graphics & Animation

Print – Requires high resolution, properly sized images

Web – Requires compressed, smaller file sized images

Video – Requires high quality, scalable images

Software, Tools, Graphics & Animation

With 3 different distribution methods, we need to make sure that each one has graphics in a format that works best but we don’t want to duplicate our efforts.

Software, Tools, Graphics & Animation

Step one for us was to create the primary graphics that we would use as the “building blocks” for our various infographic products (print documents, web pages and video).

Software, Tools, Graphics & Animation

Raster vs Vector

Software, Tools, Graphics & Animation

• Groups of pixels alignedon a grid

• Have a fixed resolution

• Cannot be scaled withoutquickly losing quality

• Raster file formats includeJPG, GIF, BMP, PNG, TIFF

• Resolution independent

• Made of mathematicallydefined objects and paths

• Can be scaled up or down.

• Vector file formats include AI, EPS, SVG

Raster vs Vector

Software, Tools, Graphics & Animation

Vector Wins!

Great for line art

Scalable to any size

May be exported intoother formats withoutdiminishing quality

Software, Tools, Graphics & Animation

Finding the right tool for the job …

… because one size does not fit all.

Software, Tools, Graphics & Animation

Finding the right tools for the job …

Illustrator Indesign After Effects

Software, Tools, Graphics & Animation

Adobe Illustrator

Vector graphics app for creating logos, icons, sketches, typography, and complex illustrations for print, web, interactive, video, and mobile.

Software, Tools, Graphics & Animation

Adobe InDesign

Page design and layout toolset for creating and publishing everything from printed books and brochures to digital magazines, eBooks, and interactive online documents.

Software, Tools, Graphics & Animation

Adobe After Effects

Animation and creative compositing app for designing and delivering professional motion graphics and visual effects for film, TV, video, and web.

Software, Tools, Graphics & Animation

Using Adobe Illustrator, we created the individual vector (.eps) graphics that could be used in all three infographic distributions.

Software, Tools, Graphics & Animation

The vector (.EPS) files were then imported into Adobe InDesign to produce the “print” (.PDF) version of the infographic document.

Create Vectors withIllustrator

Create Print Layout inInDesign

Import Vectors intoInDesign

Export Print Layoutas PDF

Send PDF to Printer orPost Online for Download

Software, Tools, Graphics & Animation

Going back to Illustrator, we exported the vector (.EPS) files to a web-friendly size and format (.PNG) for display on our website.

Create Vectors withIllustrator

Display .PNG Graphicson Website

Export Vectors to.PNG Files

Software, Tools, Graphics & Animation

To create the animated video version of our infographic, we imported the Illustrator generated vector (.EPS) files into Adobe After Effects.

Create Vectors withIllustrator

Export Video in MultipleFormats for Distribution

Export Vectors intoAfter Effects

Software, Tools, Graphics & Animation

Resources:

Software, Tools, Graphics & Animation

Templates and pre-made graphics are a great way to start. They can be edited, combined with other resources, or used for inspiration.

Software, Tools, Graphics & Animation

Resources and Credits:

UGA Career Center – Career Outcomes: http://career.uga.edu/outcomes

What is Illustrator: https://helpx.adobe.com/illustrator/how-to/what-is-illustrator.html

What is InDesign: https://helpx.adobe.com/indesign/how-to/what-is-indesign.html

What is After Effects: https://helpx.adobe.com/after-effects/how-to/what-is-after-effects-cc.html

Lynda.com: https://www.lynda.com/

Envato Market: https://market.envato.com/

Tableau: https://www.tableau.com

Question & Answer

Laura Shackelford, M.Ed. - UNT

Tara Stevenson, M.S. – Flagler College

Darin Parker, M.Ed. – UGA

Laura Kalb, M.Ed. – Trinity University

THANK YOU!

SoACE Technology Summer Boot Camp