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September 2013
SOCIAL MEDIA 101
TODAY’S OUTLINE
INTRO STRATEGIES CHANNELS QUESTIONS / DISCUSSIONS
WHAT IS SOCIAL MEDIA?
‣Forums, microblogging, social networking, social bookmarking, social curation, and wikis
‣Why take part?‣ Be a part of a global community: interact, discuss, learn.
‣ Build and strengthen your reputation and personal area of work.
SOCIAL MEDIA IS VALUABLE FOR HEALTHCARE PROFESSIONALS‣ New resources, procedures and toolkits
‣ Just published research, case studies
‣ Increase awareness of issues; discuss ideas for improvement
‣ Connect and engage with colleagues around the world
‣ Commentary on important topics; share knowledge
‣ Breaking health news and upcoming events
YOUR TURN!
‣What are you curious about?
‣What do you want to share/learn?
PRIVACY
PROFESSIONAL & PERSONAL PROFILE
‣What do you want to be known for?
‣Different strategies
‣#1: Use one profile for all social media channels
‣#2: Use separate personal and professional profiles
‣#3: Use separate social media channels for different purposes
‣ Your account is your responsibility. Think before you post!
CONFIDENTIALITY & PRIVACY
‣Health care professionals follow strict guidelines when it comes to handling confidential information. These guidelines extend to social media.
‣Never discuss patient confidential information.
‣Get permission before mentioning a colleague, patient, etc.
‣ If you need advice or guidance, consult PHC’s social media guidelines or those of your professional association or college.
‣Rapid response micro-blogging. (140 characters)
‣ Twitter’s strength comes from the previously built audience ready to receive information, and good curation.
‣How to use it:
‣Commentary, web links, photos and short videos
‣Search functions tie into other conversations. (# Hashtags)
‣A tweet will be seen by people who have chosen to follow you
‣ Write Tweet here!
SENDING A TWEET
‣ Share your location
‣ Add a photo
‣ Shortened URL
‣ Character countdown
RETWEET (RT)‣“Old School” retweet: add comment before the “RT”
‣Directly share what others’ tweet
‣Modified Tweet (MT): for when you change the original tweet
TWITTER PROFILE
‣ You can change your username at anytime
TWITTER TIPS
‣ Tweet less than 120 characters
‣ Include relevant and interesting content, especially links
‣ Two way communication: ask questions, engage, inform. Crowdsource information/feedback.
‣ Provide credit for sourced info. (RT and MT)
‣Use hashtags, but not too many.
‣Use proper grammar when possible.
‣ See how others write tweets and learn from them.
‣ Connect with those who share your values
‣ Easy to share stories and longer messages.
‣How to use it:
‣Share photos, posts and videos, as well as personal information like education and interests.
‣“Like” a page and become subscribed to receive their content
‣Add people to lists with different permissions
‣ Like a page to subscribe to posts
DISQUS (AND BLOOM)
DISQUS
‣Used to leave a comment and interact with other commentors
‣ PHC uses it to discuss important healthcare topics on Bloom
‣How to use it:
‣Share discussion points directly on forums and on social media profiles
‣Many websites use Disqus, so you can comment in multiple places with only one login.
‣ Upload photo
‣ Sign in ‣with a social media profile‣ as a Guest
HOW TO POST
‣ Filter comments: sort by “Newest first” or “Oldest first”, “Popular now” or “Best rating”
‣ Upvote: Similar to a Like. It shows popularity of a comment.
‣ Professional network
‣Used for recruitment, relationship building, company engagement
‣Weighted towards professional news and organization
‣How to use it:
‣Create and fill out your profile
‣Follow organizations and join groups
LINKEDIN PROFILESearches rely on keywords used in your profile
‣ Add work samples to your profile.
‣Ex. slideshare
‣ Add sections to your profile.
‣showcase volunteer experience, projects, foreign languages, speaking engagements
‣ Ask for recommendations
OTHER CHANNELS
ENGAGE WITH PHC‣Explore Bloom
‣ Get a head start on curation (organizations to follow, conversations to join)
‣ Observe the different behaviours of each channel
‣ Participate in discussions!
‣Consider being an ambassador - not just for your specialty but for Providence Health Care, too!
CONCLUSION
‣ Engage!
‣ Experiment!
‣Make mistakes!
QUESTIONS?