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Social Media and the Elections
Tracking Social Media’s contribution to the
April 2011 Elections
Social Media Tracking Credits
Center Managed by EIE Nigeria
Volunteers
Supported by Yar’AduaCenter
Aggie Developed by Technologies & International Development Lab
Georgia Institute of Technology
Partners:
Social Media Tracking Center Volunteers
Amara NwankpaEmmanuel OtokpaRosemary AjayiManre ChirtauAlkassim AbdulkadirDiane NduonofitEunice AtajiriFatu OgwucheDebbie MangutByenya ChirtauYemi AdamolekunChioma ChukaAninoritse Odeli-Serrano
EiE Nigeria is Supported by
&
Presidential Election in Numbers
Number of SMS messages sent by citizens relating to the Presidential elections
Number of pictures citizens posted relating to the Presidential elections
33,460463
Number of comments made by citizens relating to the Presidential elections using twitter, and other web-based services
130,42665,000Estimated number of voters who contributed to the content
164,349Total social media content tracked
Total Social Media Numbers ALL Elections
Number of SMS messages sent by citizens relating to the April 2011 elections
Number of pictures citizens posted relating to the April 2011 elections
157,975 1,685
Number of comments made by citizens relating to the April 2011 elections using twitter, and other web-based services
296,25470,000Estimated number of voters who contributed to the content
455,914 Total social media content tracked
Use of various reporting formatsCompared to Last Week…
SummaryPopularity of Mediums
Drama in Oyo and Imo States…
Tweets from the INEC Collation Center in Oyo…
All Attention on one Citizen Reporter
Meanwhile in Imo State…A Close Race Ends in Deadlock and Tension
Timeline of a Typical Election Day
Big StoriesApril 2 – No Show!
Some Interesting Insights…@MsChika411 – an Observer (Imo East) raises alarm!
Some Interesting Insights…Imo East, the aftermath…
Big Stories
Murdered Corpers
1. Seun Adewunmi
2. Teidi Olawale Tosin3. Adowei Elliot4. Gbenjo Ebenezer Ayotunde5. Ukeoma ‘Aikfavour’ Ikechukwu Chibuzor6. Adeniji Kehinde Jehleel7. Akonyi Ibrahim Sule8. Nkwazema Anslem Chukwuonyerem9. Obinna Okpokiro
National Youth Service Corps Tragedies in Bauchi
Tweeters broke the news that Ukeoma ‘Aikfavour’ Ikechukwu was missing, and confirmed his death
Big StoriesResponse to Northern Crisis – Some Lives Saved
Political Parties & Candidates Use of Twitter
Party Twitter ID No. of Tweets
Following
Followers Lists
ACN Lagos ACNLagos 581 23 490 6
ACN ACNigeria 492 13 696 10
Fresh Democratic Party
FreshDemocrats 2 18 14 0
Candidate Twitter ID No. of tweets
Following
Followers Lists Party Office Sought
Dele Momodu DeleMomodu2011 1,792 4,145 129 51 NCP President
Tunde Fashola TundeFashola 1,504 41 20,497 167 ACN Governor
Muhammadu Buhari
Buhariforchange 644 1,137 10 9 CPC President
Top 3 users (as at commencement of elections):
Primary Use:
for broadcast of messages. However, No 1 user, Mr Dele Momodu, actively uses twitter to engage young voters.
Political Parties & Candidates Use of FacebookTop 3 users (as at commencement of elections):
Party URL No of fans Ave. comments per post
Ave. likes per post
ACN Nigeria http://www.facebook.com/ACNigeria
8,832 10 6
Candidate URL No of fans Ave. comments per post
Ave. likes per post
Party Office Sought
Goodluck Jonathan
http://www.facebook.com/jonathangoodluck
521,129 2,295 2,076 PDP President
Nuhu Ribadu http://www.facebook.com/ribadu
173,103 170 216 ACN President
Tunde Fashola http://www.facebook.com/BabatundeFashola
119,631 40 102 ACN Governor
Primary use:
for broadcast of messages.
Political Parties & Candidates Use of YouTubeTop 3 users (as at commencement of elections):
Party URL No. of videos Subscribers
ACN Nigeria http://www.youtube.com/ACNigeria
11 25
Candidate URL No. of videos Subscribers
Party Office Sought
Tunde Fashola http://www.youtube.com/tundefashola
156 171 ACN Governor
Nuhu Ribadu http://www.youtube.com/user/teamribadu1#p/
33 30 ACN President
Muhammadu Buhari
http://www.youtube.com/user/buhari4change
15 79 CPC President
Primary use:
for broadcast of messages.
Big StoriesINEC Uses Social Media to Make Process More Transparent
“So far, Twitter has proven to be an efficient way to interact with the electoral commission, as Nigerians connected to the Internet not only get to post complaints and comments, but also receive prompt replies and regular updates about what is happening in the electoral process.”
INEC inspires voters through social media“The Independent National Electoral Commission has redefined elections in Nigeria, by using social media to inspire Nigerians to actively participate in the process.”
“Apparently, this is a welcome departure from the closed knit, sometimes cult-like hold on information that Nigerians experienced during the previous elections that were adjudged far from being free and fair.”
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