Social Media Coordinator DirectEmployers Association

Social Media CoordinatorDirectEmployers Association

• Over 650 Member Companies Majority from the Fortune 1500

• 17 Board of Directors All unpaid seats comprised of Member Companies (elected)

• Member focused, non-profit organization 501(c)(6)

To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.

• Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center (OCC) OCC purchased by TMP in 1995 (Monster board/OCC merger = Monster.com)

• Market Experts and Leaders

• Advanced Technology / Automation

• World-class products, services, deliverables…

• Advocacy for OFCCP Compliance

• Social Jobs Partnership – formed Q4 2011 – www.facebook.com/socialjobs Facebook, DOL, NASWA, NACE & DirectEmployers Association

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DirectEmployers Members @ A Glance

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1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

What social network crossed the 10 million mark faster than any other standalone site in history?

What social network is considered the world’s largest professional network on the Internet with

150 million+ members in over 200 countries and territories?

Sources: 1)http://press.linkedin.com/about2)http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/3)http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

What social network has over 1 million links shared in 20 minutes?

What social network has 11 accounts created every seconds?

But don’t try to do it all, pick what makes sense for your objectives

http://www.theconversationprism.com/

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

Companies using social media to recruit:

Sources: 1)http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png

Of those respondents using social media for recruiting:

87% using LinkedIn

55% using Facebook

47% using Twitter

12% using YouTube

Of those respondents using social media for recruiting:

3.1% successfully hired through company blog

94.5% successfully hired through LinkedIn

24.2% successfully hired through Facebook

15.9% successfully hired through Twitter

Of those respondents using social media for recruiting:

91.7% using LinkedIn

66% using Facebook

53.3% using Twitter

26.7% using YouTube

50% of job seekers still spend most their time searching on traditional job boards

29% of job seekers use social media as their primary tool for job searching

Sources: 1)http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/2)http://mashable.com/2011/07/10/digital-resume/3)http://www.businessinsider.com/7-cool-resumes-we-found-on-pinterest-2012-2

Sources: 1)http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1

• Fill out your LinkedIn profile 100%

• Create a Twitter account for your professional life.

• Overhaul your Facebook profile to make it work for you. (showcase strengths, experience)

• Make connections - then leverage them to get your resume in front of a hiring manager

• Go to industry events

Sources: 1)http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations

57% of job seekers expect a company to interact with fans & followers

Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information –not the company’s website

59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself

70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

Sources: 1)http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1

• Potentially larger pool of candidates

• Access to more information to better filter candidates

• More direct line of communication to the potential hires themselves

• High usage and short response time on some social networks may help fill positions faster, resulting in a decrease of vacancy days

• Access to hidden candidates

• Increase job visibility and easy sharing

• Enhance candidate experience

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

RaceRace

Marital StatusMarital Status

ReligionReligion

Familial Status/Responsibilities

Familial Status/Responsibilities

• Capturing info impermissible to consider such as protected classes- May “taint” an otherwise well-based hiring decision- Make decision on incorrect information- Evidence of search may be revealed in litigation

• Depending on technology, may not be sourcing from diverse pool (see next slide)

• Tricky to fulfill data collection and recordkeeping requirements for OFCCP purposes

Source:1) http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CGMQFjAG&url=http%3A%2F%2Fwww.taleo.com%2Fsites%2Fdefault%2Ffiles%2Fwhitepaper-social-recruiting-guide.pdf&ei=mh2MT9SKGImE8QTdnJz2CQ&usg=AFQjCNGF6gSuP4f27SzA1wa9MZsm4NVpqg&sig2=B36pamRUXzsReOUZ9cWtnw

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

Google AlertsGoogle NewsYahoo! AlertsSocialMentionTechnoratiBoardTracker (currently being revamped)KeotagTwitter Search

Sources:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf

What is your audience doing in social media spaces you’re interested in?

What motivates this behavior?

What social communities already are active in your space, or even around your brand?

Where are the conversations taking place?

Who is talking?

Are the speakers influential?

How are they referencing my brand and in what context?

Measure your results & refine

Increase in database of candidates

Savings in advertising costs (referrals from social, online video)

Increase in career site traffic

Increase of candidates per req

http://www.todaysfacilitymanager.com/facilityblog/2010/08/new-ansi-approved-retail-measurement-standard.html

What will the process flow be?

What are the set-up /maintenance costs or fees associated with this project?(programming, coding, creative, time)

Which types of platforms will be leveraged for this project, and how many total?

Will the different platforms (e.g. mobile, social) require multiple formats and content types?

If managed internally, who will be the point person, or team dedicated to this project? Contingency plan for team member is he/she leaves?

Source:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf

The Social Media Governance page has hundreds of policies and useful templates to help!

Sources:1)http://socialmediagovernance.com/policies.php2)2) http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSocialMedia2012.aspx

SHRM Survey: An Examination of How Social Media Is Embedded in Business Strategy and Operations

55 percent of surveyed employers plan to increase their social media efforts in the next year.

40 percent of organizations have a formal social media policy.

56 percent of social media policies include a statement regarding the organization’s right to monitor social media usage.

Other common policy components include: • a code of conduct for employee use of social networking for professional purposes (68 percent), • a code of conduct for employee use of social networking for personal purposes (66 percent),  or • guidelines for social media communications (55 percent).

http://www.hubspot.com/Portals/53/docs/hubspot_social_media_pr_ebook.pdf

“A company’s employees double as PR representatives for your business, whether you (or they) like it or not.”

“A company’s employees double as PR representatives for your business, whether you (or they) like it or not.”

“Every good PR opp is a good recruiting opp”“Every good PR opp is a good recruiting opp”

– Shama Kabani

http://online.wsj.com/article/SB10001424052970204524604576611120154304788.html?mod=WSJ_Tech_LEFTTopNews

“Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed..”

“Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed..”

http://www.slideshare.net/jobvite/jobvite-webcast-7approachesrecruitfbwithjennifermcclure031511

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

Twitter - Search

Hashtags:

#jobadvice, #jobhuntchat, #hirefriday

Or relevant conference hashtags your prospective candidates might be attending

Advanced Twitter search

Twitter - Search

Don’t overlook the similar to you section!

Twitter – Posting jobs

Post jobs through RSS to Twitter account

Twitter – Engaging and informing candidates

Have an account to engage candidates, share your stories and interact with current employees

Google+ – Search

http://findpeopleonplus.com/

Facebook - Advertising

Source:1)http://www.facebook.com/advertising

Facebook - Advertising

Source:1)http://www.facebook.com/advertising

Facebook - Pages

Facebook – Pages and engaging candidates

Facebook – Integration with career site

THE RARE FIND: REINVENTING RECRUITING

Companies like Google and Facebook are downplaying résumés and identifying talent in unusual ways.

An excerpt from George Anders’s book The Rare Find

Sources: 1) http://www.businessweek.com/magazine/the-rare-find-reinventing-recruiting-10132011.html

New and creative approaches

Sources:

1) http://jobsearch.about.com/od/jobsearchtools/a/facebookapps.htm

2) http://moneywatch.bnet.com/career-advice/blog/on-job/9-best-mobile-apps-for-finding-a-job/504/

Facebook Apps

BeKnown (networking tool)

BranchOut (networking tool)

Inside Job (networking tool, add jobs to page)

LinkUp (add jobs to your page)

Work With Us by Jobvite (add jobs to your page)

Mobile Apps

Jobs by Careerbuilder (search)

Indeed.com (search)

Jibber Jobber (management tool)

SnapDat (digital biz card exchange)

LinkedIn Mobile (mobile version of site)

In The Door (networking tool)

SnagAJob.com (for hourly employers and job seekers)

CareerAMP- now Who Do You Know (networking tool)

LinkUp (search)

New and creative approaches

10,222 fans on the page. (In 4 weeks!)

4000 job applications received (During a 2 week campaign)

600 interviews completed (over 3 days)

120 Hires

Shama Kabani, CEO Marketing Zen Group, DEAM11https://www.work4labs.com/case-study-hard-rock-cafe-florence/

Sources:

1)http://www.youtube.com/advertise/watching.html

YouTube career channel

Share culture

Employee network groups

Promoting intern initiatives

Day in the life

How to videos

YouTube - Search

LinkedIn – Search

LinkedIn – Company pages, groups, career tabs

LinkedIn – Group and company statistics

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

1. http://www.directemployers.org/blogs2. @DirectEmployers3. https://www.smartbrief.com/socialmedia/index.jsp4. http://www.dol.gov/5. http://blogging4jobs.com/toolbox-hr/6. http://www.tweetmyjobs.com/employers/resource-

center7. http://mashable.com8. http://unbridledtalent.com/blog/

1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A

© 2011 DirectEmployers Association, a nonprofit consortium of leading global employers

KATIE PFLEDDERERKatie@DirectEmployers.org

(317) 874-9070