Social Media: Is There ROI for Senior Living?

Social Media: Is There ROI for Senior Living?

Randy EiltsDirector of Public Relations

Just Back From Conference

SOCIAL MEDIAPOLL

Why Use Social Media Anyway?

• Create Awareness & Brand Recognition

• Engage with Online Community• Listen to What People are

Saying • Develop a Broader Reach of

Leads/Prospects

Why Use Social Media Anyway?

• Increase Website Traffic• Promote Career

Opportunities• Build & Enhance Local

Partnerships• Boost SEO Naturally

Are Older Adults Using Social Media?One in four users age 65+ now use social media: 26%

(Source: Pew Internet Research; May 2010)

Measuring ROI/Value

Identify Your Metrics

• Number of followers• Engagement from comments,

posts, retweets, etc. • Click-through rate (CTR) • Percent of active contributors• Time spent on site• Number of views

Engagement

Track Your Views

Track Your Views

Where Are The Viewers Coming From?

Identify Your Metrics

How many people like you today?

How many would you like to gain over X period of time?

Results?

Results?

Facebook Ad $1,500Donation $ 500Staff Time $2,000

Total $4,000

$4,000/150 = $26.67

Who are Our “Likers”

45-54

38 %

55+

35.8 %

A Look at the Analytics

Social Media = Web Visits

Referrals to Web Site

Referrals to Web Site

9.

Content Repurposing

New Media ImpactsPublic Relations

Is There a ROI for Senior Living?

Value DeliveredMeasure to Evaluate ResultsBuilding Relationships/IntangibleBrand AdvocatesGD Aggregating DataDemonstrate leadership/being cutting edge

Thank You!

Randy Eiltsreilts@glynndevins.com

http://www.linkedin.com/pub/randy-eilts/5/228/3